WooCommerce: Hide Product Based on IP Address / Geolocation

There are many plugins that would allow you to do this in bulk or that would give you advanced features… but what if you just need to hide one product ID for users who are visiting your WooCommerce website from a specific country code?

This is also called “geolocation” – remember this won’t work unless you’ve enabled geolocation inside the WooCommerce general settings. Other than that, get your product ID, find out the target country 2-letter code, and this snippet will do the trick. Enjoy!

Case study: hiding a given product ID to users based in a specific country (IT)

PHP Snippet: Hide Product ID Based on Geolocated Country @ WooCommerce Shop

 * @snippet       Hide Product Based on IP Address
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 3.7
 * @donate $9     https://businessbloomer.com/bloomer-armada/

add_filter( 'woocommerce_product_is_visible', 'bbloomer_hide_product_if_country', 999, 2 );

function bbloomer_hide_product_if_country( $visible, $product_id ){
	$location = WC_Geolocation::geolocate_ip();
	$country = $location['country'];
	if ( $country == "IT" && $product_id === 344 ) {
		$visible = false;
	return $visible;

Where to add this snippet?

You can place PHP snippets at the bottom of your child theme functions.php file (before "?>" if you have it). CSS, on the other hand, goes in your child theme style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my free video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything worked as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting on PHP 7+.

If you think this code saved you time & money, please join other Business Bloomer supporters and avail of 365 days of WooCommerce benefits. Thank you in advance :)

Need Help with WooCommerce Customization?

Check out these free video tutorials. You can start learning how to customize WooCommerce without unnecessary plugins. Watch me code and learn by example!

  • how-to-edit-woocommerce-with-php-snippets
  • woocommerce-hooks-add_action-list-visual
  • woocommerce-customize-single-product-page-PHP

Rodolfo Melogli

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as a WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

4 thoughts on “WooCommerce: Hide Product Based on IP Address / Geolocation

  1. The snippet has your URL. How we do use it that way showing your URL. Regards Dennison.

    1. Sorry, can you explain that again please?

  2. Very nice!

    Is it possible to use this code and to hide whole category for a specific country?

    1. Hi Daniil, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!

Questions? Feedback? Support? Leave your Comment Now!

If you are writing code, please wrap it between: [php]code_here[/php]. Failure to complying with this (as well as going off topic) will result in comment deletion. You should expect a reply in about a week - this is a popular blog but I need to get paid work done first. Please consider joining #BloomerArmada to ask me 1-to-1 WooCommerce questions. Thank you :)

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