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WooCommerce: Display Prices as “Was $$$ – Now $$$ – Save $$$”

Many retailers use this price tag strategy quite successfully. And displaying the amount of savings can increase your ecommerce store conversion rate as well 🙂

So, turning simple product default pricing from “$30 $20″ to “Was $30 – Now $20 – Save $10” is quite easy. With a little CSS you can also style the display and customize it according to your brand guidelines! Continue reading WooCommerce: Display Prices as “Was $$$ – Now $$$ – Save $$$”

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WooCommerce: Display “FREE” Instead of $0.00 or Empty Price

In older versions of WooCommerce free prices used to display as “FREE!” and products with empty prices were not publishable. Now they’ve changed this around, but I still believe “FREE” looks much better than “$0.00”. It’s much more enticing, isn’t it?

Well, here’s how you restore the old functionality – as usual it’s as simple as using a PHP filter provided by WooCommerce and overriding the default behavior. Continue reading WooCommerce: Display “FREE” Instead of $0.00 or Empty Price

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Disable Grouped Product Price Range $$$-$$$ | WooCommerce

You may want to disable the Grouped product price range on the Shop and Single Product page. This usually looks like $100-$999. With this snippet you will be able to display “From: ” in front of the minimum price, or otherwise completely hide it 🙂 Continue reading Disable Grouped Product Price Range $$$-$$$ | WooCommerce

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WooCommerce: POA / Call for Price Button @ Single Product Page

This has been on my to-write list for a looooooong while! You might want to show a “POA” or “Call for Price” when you have a product with no price. Many businesses require this, mostly real estate and wholesalers. So let’s see how it’s done 🙂 Continue reading WooCommerce: POA / Call for Price Button @ Single Product Page

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WooCommerce: Display Regular & Sale Price @ Cart Table

In my opinion, the WooCommerce Cart table is somewhat confusing. Why isn’t the “sale price” displayed there? Well, this is a mystery!

I’m pretty confident that showing the “slashed” price would actually help your customers convert better.

So, what about 10 PHP lines in exchange for an increase in sales? Great! Here’s the snippet 🙂 Continue reading WooCommerce: Display Regular & Sale Price @ Cart Table

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WooCommerce: Add Prefix / Suffix to Product Prices

Sometimes you may want to add a prefix or a suffix to your prices. It could be something like “From…”, “Only…”, “…tax free” and so on. The first good news is this is very easy to do with a WooCommerce filter (remember, filters change the value of an existing variable, while actions add content). The second good news is that you don’t need to know PHP, just copy/paste my snippet! Continue reading WooCommerce: Add Prefix / Suffix to Product Prices

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WooCommerce: Hide Prices on the Shop & Category Pages

Interesting WooCommerce customization here. A client of mine asked me to hide/remove prices from the shop page and category pages as she wanted to drive more customers to the single product pages (i.e. increasing the click-through rate).

As usual, a simple PHP snippet does the trick. I never recommend to use CSS to “hide” prices, as they would still be visible in the code – PHP stops the prices from loading, so they’re invisible to the user. Continue reading WooCommerce: Hide Prices on the Shop & Category Pages

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WooCommerce: Hide Price & Add to Cart for Logged Out Users

You may want to force users to login in order to see the prices and add products to cart. All you need is pasting the following code in your functions.php (please note: your theme may have overwritten some original WooCommerce hooks and filters, hence the code below may not work. Contact me if you need custom code) Continue reading WooCommerce: Hide Price & Add to Cart for Logged Out Users

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WooCommerce: Disable Variable Product Price Range $$$-$$$

You may want to disable the variable product price range which usually looks like $100-$999. With this snippet you will be able to hide the highest price, plus add a “From: ” in front of the minimum price. All you need is pasting the following code in your child theme’s functions.php 🙂 Continue reading WooCommerce: Disable Variable Product Price Range $$$-$$$

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27 WooCommerce SEO Tips (For Non-Techies)

I had the pleasure to speak at WordCamp Milano 2018, and I had a blast! I believe the topic was pretty interesting, so you all deserve a long post recap with actionable tips and screenshots to understand basic WooCommerce SEO (video of the presentation will be available soon).

The following WooCommerce Search Engine Optimization tips are mostly non technical, and are aimed at WordPress and WooCommerce users who never heard of “schema”, “long tail”, “301” and “hreflang” (although if you did, please have a read anyway, make sure to post a comment and contribute to this post with your expertise).

The thing is – SEO is never going to die. Besides, Google & co. constantly improve their website ranking algorithms. This means what you learned 5 years ago in regard to SEO might not work today, and what you learn today might not work in 2 years time… you get the point.

In this blog post, we will analyze and study 27 evergreen SEO factors for WooCommerce websites. These should be applied (or not applied, as there are many “not to do” tips as well) to your ecommerce website at all costs if you believe you deserve better ranking (who doesn’t?). And as they’re evergreen, they’re likely not to go away for a few years at least 🙂

So, let’s get started! Continue reading 27 WooCommerce SEO Tips (For Non-Techies)

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WooCommerce: How to Increase Average Order Value?

AOV a.k.a. Average Order Value is one of the most important ecommerce metrics. It describes the average order total in a given period of time. If this year your WooCommerce website converted 150 orders and made $30,000 in revenue, your AOV for this year is $30,000/150 = $200 (i.e. on average, you can expect each order to be $200).

If you don’t know what your WooCommerce store AOV is, immediately go to WordPress Dashboard > WooCommerce > Reports > Orders > Sales by Date > Year and divide “net sales in this period” by the number of “orders placed”. But be careful – those reports are sometimes not correct (I know WooCommerce is working on this at the moment). Mine is giving me AOV = €2… and I know that’s not right.

Your best bet is your Google Analytics account (as long as you’re using the official WooCommerce – Google Analytics integration) and/or your Metorik reports (here’s an article you should read if you need to know how to install reliable WooCommerce tracking, reporting, filtering and segmentinghttps://businessbloomer.com/advanced-woocommerce-tracking-analytics-reports-exports-segmentation/). My Metorik dashboard tells me my WooCommerce website AOV for this year is €233 so far – I can trust this one for sure.

So the question is: how can we get our WooCommerce customers to spend more? Well, here’s a list of WooCommerce plugin alternatives you can install right now to boost your AOV.

In fairness, who wouldn’t want some extra revenue? 🙂 Continue reading WooCommerce: How to Increase Average Order Value?

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WooCommerce: 5 Ways To Increase B2B Conversions

This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!

Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.

Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.

Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.

Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.

Here are 5 creative ways to reduce wholesale WooCommerce shopping cart abandonment, increase your sales conversion rate and grow your profits. Continue reading WooCommerce: 5 Ways To Increase B2B Conversions

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How to Keep Your WooCommerce Customers Loyal?

This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!

Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.

The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.

Have you ever wondered how these internet giants have captured and retained customers?

Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.

And here are five ways to make it happen. Continue reading How to Keep Your WooCommerce Customers Loyal?

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WooCommerce Request a Quote: Why Choose “Product Enquiry Pro”?

This is a guest post by Saket Paliwal of Wisdmlabs – if you like the article, make sure to thank him in the comments!

Quality leads are tough to capture in any business. If you think getting traffic is the hardest part, converting it into sales is a whole other challenge. It’s difficult to identify why a lead might not make a purchase – they might not find what they’re looking for, your product might be too expensive or certain items could be out of stock – you’d never know the exact reason until you hear it from the customers themselves.

In a retail store, here’s where a salesperson would come into the picture. If a customer had a question, they’d just walk up to the salesperson and ask their questions.

On a WooCommerce website, however, you have to make use of contact forms or live chat to “talk” to prospective customers like an in-store salesperson would. These pre-sale questions are barriers to sales. You need to make sure every customer query is resolved if you wish to increase the chances of a purchase. Continue reading WooCommerce Request a Quote: Why Choose “Product Enquiry Pro”?

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10 Best Fashion & Clothing WooCommerce Themes

Maybe this is the right time to update your clothing WooCommerce store and give a more professional look to your fashion business…

Maybe you also want to build custom pages without getting into coding, as default WooCommerce is too “boring”…

Still think your online project requires a fresh hand?

Well, if that’s the case, feel free to keep reading and view my favorite 15 WooCommerce clothing themes. Continue reading 10 Best Fashion & Clothing WooCommerce Themes

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How to Enable WooCommerce Product Filters (i.e. “Ajax Filters”)?

If your WooCommerce store has many products, online customers might get easily lost. There might be way too many pages to visit (“product pagination”) before finding the product they’re looking for. Needless to say, this is a huge loss for your business. Possibly, they’ll never come back.

If you shop on popular ecommerce websites such as Amazon and eBay, you know they carry a billion products each or so. Thankfully, on top of the very useful search bar, these websites provide “product filters” in the sidebar. You can refine by price, reviews, tag, category and so on; the website won’t “refresh” but instead it will return the filtered results immediately on that same page.

These are called “Ajax Product Filters” (Ajax is a set of applications that run in the background without forcing a website page refresh). And as Amazon and eBay just proved to you, these filters are absolutely a must if you have 100+ WooCommerce products.

Luckily, there are plugins for that. And they’re either free or quite cheap when you compare this small cost to your potential Return On the Investment (ROI).

Besides, if you have lots of products you also already have several WooCommerce product categories, product tags, product attributes, product custom fields, prices, stock statuses. This means that implementing Ajax Product Filters in your WooCommerce store might be a matter of 10 minutes: activate the plugin, choose the filter criteria and your users will automatically see a smooth filter widget in the sidebar!

So, what are the best “WooCommerce Ajax Product Filter” plugins? Continue reading How to Enable WooCommerce Product Filters (i.e. “Ajax Filters”)?

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How to Create a WooCommerce iOS / Android App?

This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!

If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.

While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:

  • faster access
  • personalized content
  • optimized user experience
  • push notifications
  • purchase without logging in
  • better user engagement

However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.

Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.

Well, have you ever thought of creating an app without worrying about anything (including its price)? The great news is that you can now create a WooCommerce app without any coding skills. And this is exactly what we’ll see in this tutorial. Continue reading How to Create a WooCommerce iOS / Android App?

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How To Do Keyword Research For A WooCommerce Site?

This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!

I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.

I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.

But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.

So what should be taken into account when you do keyword research?

  • Your website’s authority, number of pages, quality of content, etc.
  • Your goals and objectives – branding, exposure, traffic, leads, sales
  • Your budget, resources, and deadlines
  • Your industry and competitive landscape

I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.

We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.

You’ll see that the tactics and methods described below will utterly improve your traffic coming from Google. Continue reading How To Do Keyword Research For A WooCommerce Site?

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WooCommerce: Get Currently Selected Variation ID

We’ve seen a lot of PHP so far on Business Bloomer – WooCommerce after all is a bunch of PHP files! However, sometimes PHP is just not enough, mostly when you need to work with variable products and the “currently selected variation”.

In fact, WooCommerce uses jQuery (a JavaScript Library) to handle variations on the frontend and show conditional content (variation price, description, add to cart) based on the dropdown selection. So, to detect the current variation ID we must use JQuery as well. And here’s how! Continue reading WooCommerce: Get Currently Selected Variation ID

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WooCommerce: How to Display Custom Product Badges (e.g. %OFF, NEW, FREE)?

You would know by now ecommerce customers buy products for different reasons. Your store products might be cheaper than your competitors, maybe you offer better shipping rates, possibly you restock products more quickly than anyone else – or simply you’ve got a great product people keep buying.

One way to display your product features and benefits on the Shop page is by using “product badges”, a series of display messages that are able to communicate with the user immediately.

You’re probably already familiar with the “SALE!” badge that WooCommerce gives us by default. What if you wanted to show the exact percentage amount of that offer?

You’re also aware of the “Featured” option for WooCommerce products. Yes, they show in the “Featured” product shortcode, but what if you wanted the shop to display these special products in a different way, i.e. by using a special badge?

Well, there are millions of examples on how you could improve your products page (and single product page) by making the most of product badges. Thankfully there are snippets and plugins that can help you with that.

A little investment might mean better click-through rates and therefore higher conversion rates! Continue reading WooCommerce: How to Display Custom Product Badges (e.g. %OFF, NEW, FREE)?