WooCommerce: How to Set Different Prices Based on User Role?

B2C WooCommerce stores can also have a B2B section. Wholesalers can offer different prices based on different criteria. Subscription stores can offer lower prices to current members.

Either way, setting different WooCommerce prices for different users (“based on user role”) is not that difficult. All you need is a plugin (or a stack of plugins, depending on your custom requirements), and you can immediately show different prices if the logged in user has a specific role or “capability”, as well as targeting active memberships, active subscriptions or other criteria.

If you want to learn more about user roles and capabilities, I suggest to take a look at the WordPress documentation: https://codex.wordpress.org/Roles_and_Capabilities – you’ll know WordPress has 6 default roles (administrator, editor, etc.) and that WooCommerce adds another one (customer). Other plugins can set additional roles – for example https://wordpress.org/plugins/members/ by Justin Tadlock, a very popular WordPress developer.

So, while “targeting” user roles is quite easy, the only difficult part is to choose the right “user role based pricing” product. As usual, when picking a plugin, you always need to consider its functionalities as well as the quality of its support team, long-term reliability, code cleanliness, frequent updates and total number of sales.

Today, we’ll take a look at the plugins I recommend, together with their pros and cons. If you use different stacks or custom functionalities, feel free to interact via the comments. Continue reading WooCommerce: How to Set Different Prices Based on User Role?

WooCommerce: Always Display Single Variation Price

When a variable product has the same price for all variations, a unique price is shown to website users i.e. the one at the top of the page. However, this behaves differently when each variation has its own unique price – in this case the single variation price shows after a variation is selected.

Now, this can be good or this can be bad – it depends. So in this snippet we’ll see a quick fix to make this behavior consistent i.e. showing the variation price after selection every time, no matter the conditions.

Thankfully, it’s literally one line of PHP. Enjoy! Continue reading WooCommerce: Always Display Single Variation Price

WooCommerce: Display Prices as “Was $$$ – Now $$$ – Save $$$”

Many retailers use this price tag strategy quite successfully. And displaying the amount of savings can increase your ecommerce store conversion rate as well 🙂

So, turning simple product default pricing from “$30 $20″ to “Was $30 – Now $20 – Save $10” is quite easy. With a little CSS you can also style the display and customize it according to your brand guidelines! Continue reading WooCommerce: Display Prices as “Was $$$ – Now $$$ – Save $$$”

WooCommerce: How to Edit Product Prices in Bulk?

I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce website without having to generate a coupon code.

Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).

In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP. Continue reading WooCommerce: How to Edit Product Prices in Bulk?

WooCommerce: Display “FREE” Instead of $0.00 or Empty Price

In older versions of WooCommerce free prices used to display as “FREE!” and products with empty prices were not publishable. Now they’ve changed this around, but I still believe “FREE” looks much better than “$0.00”. It’s much more enticing, isn’t it?

Well, here’s how you restore the old functionality – as usual it’s as simple as using a PHP filter provided by WooCommerce and overriding the default behavior. Continue reading WooCommerce: Display “FREE” Instead of $0.00 or Empty Price

WooCommerce: Display Regular & Sale Price @ Cart Table

In my opinion, the WooCommerce Cart table is somewhat confusing. Why isn’t the “sale price” displayed there? Well, this is a mystery!

I’m pretty confident that showing the “slashed” price would actually help your customers convert better.

So, what about 10 PHP lines in exchange for an increase in sales? Great! Here’s the snippet 🙂 Continue reading WooCommerce: Display Regular & Sale Price @ Cart Table

WooCommerce: Add Prefix / Suffix to Product Prices

Sometimes you may want to add a prefix or a suffix to your prices. It could be something like “From…”, “Only…”, “…tax free” and so on. The first good news is this is very easy to do with a WooCommerce filter (remember, filters change the value of an existing variable, while actions add content). The second good news is that you don’t need to know PHP, just copy/paste my snippet! Continue reading WooCommerce: Add Prefix / Suffix to Product Prices

WooCommerce: Hide Prices on the Shop & Category Pages

Interesting WooCommerce customization here. A client of mine asked me to hide/remove prices from the shop page and category pages as she wanted to drive more customers to the single product pages (i.e. increasing the click-through rate).

As usual, a simple PHP snippet does the trick. I never recommend to use CSS to “hide” prices, as they would still be visible in the code – PHP stops the prices from loading, so they’re invisible to the user. Continue reading WooCommerce: Hide Prices on the Shop & Category Pages

WooCommerce: Add Custom Field to “Bulk Actions” > “Edit”

As you know, one of the product bulk edit methods comes with WooCommerce out of the box. It can be found under “WP Dashboard” > “Products” > “Bulk Actions” > “Edit”. For example, you can decrease all prices by 10%, or bulk assign a new product category.

However, if you added a custom product field such as RRP, this won’t show automatically there in the bulk edit form – you’ll therefore need to add it via code. Thankfully, WooCommerce gives us a “hook” we can use to display the input in the bulk edit form. After that, another PHP function will be used to save and store the value.

Easy as pie! Just copy & paste into your functions.php. Enjoy 🙂

Continue reading WooCommerce: Add Custom Field to “Bulk Actions” > “Edit”

WooCommerce: 10 Easy Snippets to Increase Your Sales

I had the pleasure to speak at WordCamp Prague 2019. I spoke about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to the audience. Trust me – increasing your WooCommerce sales can also be done with a free, short, easy PHP snippet.

So, given that I want to share all the snippets I talked about, this is a quick recap. Copy them, test them (a must!) and then use them. And let me know if your conversion rate and/or AOV (average order value) increased!

At the bottom of the page you also find my talk slides. Enjoy:) Continue reading WooCommerce: 10 Easy Snippets to Increase Your Sales

WooCommerce: Which “Subscriptions” Plugin Should You Buy? [2019]

Setting up a recurring revenue stream is one of the hottest ecommerce money-making strategies. And there is no doubt that, no matter whether you sell cakes, audio books, services, rentals, there is always room for a “subscription” product.

Think about selling a product once, and then seeing automatic renewal orders come through. And where the customers’ credit card is automatically charged. Yes, this can be done with a “WooCommerce Subscriptions” plugin.

Though, it comes at a cost (besides, it’s a subscription you have to purchase from a WooCommerce plugin developer to guarantee on-going bug fixing, support and maintenance!), with the reason being you can’t really code such a delicate functionality on your own (with a snippet for example). Subscription plugins are about money, revenue, automatic charge operations, tokens, error handling, retrials and other complex things – at this stage you have no other choice than purchasing an out-of-the-box solution: a reliable WooCommerce Subscriptions plugin.

The hard part here is deciding which subscription plugin is the best fit for you as a user and for your WooCommerce store. You also need to consider things such as integration, compatibility, UX, payment gateways, support (my favorite), code quality, functionality roadmap, maintenance, long-term reliability and – also – price.

This ultimate review guide goes through my top 3 choices. From $49 to $199, you have a full range of products, and each one offers the same exact thing: recurring payments.

So, what’s the difference? Which one should you pick? Continue reading WooCommerce: Which “Subscriptions” Plugin Should You Buy? [2019]

27 WooCommerce SEO Tips (For Non-Techies)

I had the pleasure to speak at WordCamp Milano 2018, and I had a blast! I believe the topic was pretty interesting, so you all deserve a long post recap with actionable tips and screenshots to understand basic WooCommerce SEO (video of the presentation will be available soon).

The following WooCommerce Search Engine Optimization tips are mostly non technical, and are aimed at WordPress and WooCommerce users who never heard of “schema”, “long tail”, “301” and “hreflang” (although if you did, please have a read anyway, make sure to post a comment and contribute to this post with your expertise).

The thing is – SEO is never going to die. Besides, Google & co. constantly improve their website ranking algorithms. This means what you learned 5 years ago in regard to SEO might not work today, and what you learn today might not work in 2 years time… you get the point.

In this blog post, we will analyze and study 27 evergreen SEO factors for WooCommerce websites. These should be applied (or not applied, as there are many “not to do” tips as well) to your ecommerce website at all costs if you believe you deserve better ranking (who doesn’t?). And as they’re evergreen, they’re likely not to go away for a few years at least 🙂

So, let’s get started! Continue reading 27 WooCommerce SEO Tips (For Non-Techies)

WooCommerce: How to Increase Average Order Value?

AOV a.k.a. Average Order Value is one of the most important ecommerce metrics. It describes the average order total in a given period of time. If this year your WooCommerce website converted 150 orders and made $30,000 in revenue, your AOV for this year is $30,000/150 = $200 (i.e. on average, you can expect each order to be $200).

If you don’t know what your WooCommerce store AOV is, immediately go to WordPress Dashboard > WooCommerce > Reports > Orders > Sales by Date > Year and divide “net sales in this period” by the number of “orders placed”. But be careful – those reports are sometimes not correct (I know WooCommerce is working on this at the moment). Mine is giving me AOV = €2… and I know that’s not right.

Your best bet is your Google Analytics account (as long as you’re using the official WooCommerce – Google Analytics integration) and/or your Metorik reports (here’s an article you should read if you need to know how to install reliable WooCommerce tracking, reporting, filtering and segmentinghttps://businessbloomer.com/advanced-woocommerce-tracking-analytics-reports-exports-segmentation/). My Metorik dashboard tells me my WooCommerce website AOV for this year is €233 so far – I can trust this one for sure.

So the question is: how can we get our WooCommerce customers to spend more? Well, here’s a list of WooCommerce plugin alternatives you can install right now to boost your AOV.

In fairness, who wouldn’t want some extra revenue? 🙂 Continue reading WooCommerce: How to Increase Average Order Value?

WooCommerce: 5 Ways To Increase B2B Conversions

This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!

Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.

Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.

Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.

Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.

Here are 5 creative ways to reduce wholesale WooCommerce shopping cart abandonment, increase your sales conversion rate and grow your profits. Continue reading WooCommerce: 5 Ways To Increase B2B Conversions

How to Keep Your WooCommerce Customers Loyal?

This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!

Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.

The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.

Have you ever wondered how these internet giants have captured and retained customers?

Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.

And here are five ways to make it happen. Continue reading How to Keep Your WooCommerce Customers Loyal?