WooCommerce is a powerful and feature-rich WordPress plugin. But despite the fact it’s got many features, there is always something missing for custom ecommerce businesses.
The problem with “all-you-can-do plugins” is the same as “all-in-one WordPress themes“: the more custom functionalities a piece of software has, the worse its performance gets.
Therefore, there is no need to pack every imaginable functionality into WooCommerce as it is easily expandable with other plugins.
For example, one particular feature is not available in WooCommerce out of the box: the possibility to use math formulas to calculate product prices.
This functionality is crucial for specific industries such as digital printing, custom-sized furniture, curtains, tiles, rollers and so on.
Curious to know how this can be implemented? Continue reading WooCommerce: How to Calculate Product Prices with Custom Formulas
B2C WooCommerce stores can also have a B2B section. Wholesalers can offer different prices based on different criteria. Subscription stores can offer lower prices to current members.
Either way, setting different WooCommerce prices for different users (“based on user role”) is not that difficult. All you need is a plugin (or a stack of plugins, depending on your custom requirements), and you can immediately show different prices if the logged in user has a specific role or “capability”, as well as targeting active memberships, active subscriptions or other criteria.
If you want to learn more about user roles and capabilities, I suggest to take a look at the WordPress documentation: https://codex.wordpress.org/Roles_and_Capabilities – you’ll know WordPress has 6 default roles (administrator, editor, etc.) and that WooCommerce adds another one (customer). Other plugins can set additional roles – for example https://wordpress.org/plugins/members/ by Justin Tadlock, a very popular WordPress developer.
So, while “targeting” user roles is quite easy, the only difficult part is to choose the right “user role based pricing” product. As usual, when picking a plugin, you always need to consider its functionalities as well as the quality of its support team, long-term reliability, code cleanliness, frequent updates and total number of sales.
Today, we’ll take a look at the plugins I recommend, together with their pros and cons. If you use different stacks or custom functionalities, feel free to interact via the comments. Continue reading WooCommerce: How to Set Different Prices Based on User Role?
When a variable product has the same price for all variations, a unique price is shown to website users i.e. the one at the top of the page. However, this behaves differently when each variation has its own unique price – in this case the single variation price shows after a variation is selected.
Now, this can be good or this can be bad – it depends. So in this snippet we’ll see a quick fix to make this behavior consistent i.e. showing the variation price after selection every time, no matter the conditions.
Thankfully, it’s literally one line of PHP. Enjoy! Continue reading WooCommerce: Always Show Variations’ Price @ Single Product
Many retailers use this price tag strategy quite successfully. And displaying the amount of savings can increase your ecommerce store conversion rate as well 🙂
So, turning simple product default pricing from “
$30 $20″ to “Was $30 – Now $20 – Save $10” is quite easy. With a little CSS you can also style the display and customize it according to your brand guidelines! Continue reading WooCommerce: Display Prices as “Was $$$ – Now $$$ – Save $$$”
I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce products without having to generate a coupon code.
Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).
In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP. Continue reading WooCommerce: How to Edit Product Prices in Bulk?
In older versions of WooCommerce free prices used to display as “FREE!” and products with empty prices were not publishable/purchasable. Now they’ve changed this around, but I still believe “FREE” looks much better than “$0.00”. It’s much more enticing, isn’t it?
Well, here’s how you restore the old WooCommerce functionality – as usual it’s as simple as using a PHP filter provided by WooCommerce and overriding the default behavior. Continue reading WooCommerce: Display “FREE” Instead of $0.00 or Empty Price @ Single Product Page
You may want to disable the Grouped product price range on the Shop and Single Product page. This usually looks like $100-$999. With this snippet you will be able to display “From: ” in front of the minimum price, or otherwise completely hide it 🙂 Continue reading Disable Grouped Product Price Range $$$-$$$ | WooCommerce
You might want to show a “POA” price and/or a “Call for Price” button when you have a product with an empty price.
Many businesses require this, mostly real estate and wholesalers. So let’s see how it’s done 🙂 Continue reading WooCommerce: POA / Call for Price @ Single Product
In my opinion, the WooCommerce Cart table is somewhat confusing. Why isn’t the “sale price” displayed there? Well, this is a mystery!
I’m pretty confident that showing the “slashed” price would actually help your conversion rate.
So, what about 10 PHP lines in exchange for an increase in sales? Great! Here’s the snippet 🙂 Continue reading WooCommerce: Display Regular & Sale Price @ Cart Table
Sometimes you may want to add a prefix or a suffix to your prices. It could be something like “From…”, “Only…”, “…tax free” and so on.
The first good news is this is very easy to do with a WooCommerce filter (remember, filters change the value of an existing variable, while actions add content). The second good news is that you don’t need to know PHP, just copy/paste my snippet! Continue reading WooCommerce: Add Prefix / Suffix to Product Prices
Interesting WooCommerce customization here. A client of mine asked me to hide/remove prices from the shop page and category pages as she wanted to drive more customers to the single product pages (i.e. increasing the click-through rate).
As usual, a simple PHP snippet does the trick. I never recommend to use CSS to “hide” prices, as they would still be visible in the code – PHP stops the prices from loading, so they’re invisible to the user. Continue reading WooCommerce: Hide Prices on the Shop & Category Pages
You may want to force users to login in order to see prices and add products to cart.
All you need is pasting the following code in your functions.php (please note: your theme may have overwritten some default WooCommerce functions, hence the code below may not work. Contact me if you need custom code). Enjoy! Continue reading WooCommerce: Hide Price & Add to Cart for Logged Out Users
You may want to disable the variable product price range which usually looks like $100-$999. With this snippet you will be able to hide the highest price, plus add a “From: ” in front of the minimum price. All you need is pasting the following code in your child theme’s functions.php 🙂 Continue reading WooCommerce: Disable Variable Product Price Range $$$-$$$
The standard layout for the WooCommerce single product page features the main/featured product image on the left and the title/add to cart on the right. But what if you need to turn that image into a hero one i.e. a full width featured image, and push the title and add to cart button under it?
Well, for once, we’ll take a look at a CSS-only snippet. Sometimes the easiest things are also the ones that work brilliantly. Enjoy! Continue reading WooCommerce: Full Width Featured Image @ Single Product Page
We already studied how to set min/max WooCommerce add to cart quantity programmatically. That was an easy one. This time, I want to expand on the topic, and define a “minimum order amount on a per-product basis”.
Which, translated in plain English, would be something along the lines of “set the minimum purchase amount for product XYZ to $50”. And once we do that, I expect that the add to cart quantity does non start from 1 – instead it defaults to “$50 divided by product price”. If product price is $10, I would want to set the minimum add to cart quantity to “5” on the single product and cart pages.
Makes sense? Great – here’s how it’s done. Continue reading WooCommerce: Set Min Purchase Amount for Specific Product
WooCommerce, with 25% market share for website eCommerce solutions as of November 2019, is the most popular platform for building online stores. It’s easy to get a basic setup running and start selling your products online.
WooCommerce also offers a lot of hooks and filters for further customization – the only problem is you need to understand a bit of PHP programming.
This is where the WooCustomizer WordPress plugin comes in. WooCustomizer offers all of these filters and more, all neatly built into one WordPress plugin so you can visually customize your WooCommerce store in an ‘easy to use’ and intuitive interface within the WordPress Customizer.
No more creating a child theme to manually add code snippets to your WordPress website, no more adding multiple plugins and increasing the chance of bugs coming up… Just a simple, one plugin solution. Continue reading How to Customize your WooCommerce Store Without Coding
If just the thought of tax season gives you a headache, you’re not alone. In fact, 60 percent of small-business owners don’t feel confident about their accounting knowledge (Small Business Report – Accounting).
We understand the feeling – tax season is approaching and you’re frantically trying to add up and categorize all of those shoe boxes full of receipts. Or maybe you’re not even completely sure of your business’ financial position as you haven’t accurately tracked your orders/sales.
Whether you’re behind on your accounting, unsure of what your business income is, or simply want to save yourself the time and headaches that tax season entails, this guide is for you.
We have compiled our top WooCommerce accounting tips to save you time this tax season (and every year there after…)
Ready to dive in? Continue reading 6 WooCommerce Tax & Accounting Tips to Save You Time This Tax Season
A nice way to avoid user frustration is to never let them pick a product / variation that is out of stock, only to realize later they can’t purchase it.
A variable product comes with a “select dropdown” on the single product page, from which customers can pick their favorite variation. Problem is that ONLY after selecting this they will find out about price, stock status and may be able to add to cart.
Today, we’ll completely disable (grey-out) those select dropdown options (variations) that are out of stock, so that users don’t waste time and only pick one of those that are in stock. Enjoy! Continue reading WooCommerce: Disable Out of Stock Variations @ Variable Product Dropdown
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
If you use WooCommerce for your online business, you may have needed the ability to add extra options.
That functionality allows buyers to personalize their products exactly the way they want – whether they want to add their favorite pizza topping or buy a laptop with extra RAM.
When you provide those options, you optimize the customer experience on your website. But in order to provide those customization options, you’ll need a product add-on plugin.
That type of plugin makes it easy for you to create additional form fields, which in turn allows your visitors to customize the products they want to purchase. Continue reading How to Add Extra Product Options (Add-Ons) to WooCommerce
The default WooCommerce Dashboard Products page (/wp-admin/edit.php?post_type=product page) shows the list of products in a table. Default fields are: Image, SKU, Stock, Price, Categories, Tags, Featured and Date.
Sometimes, these columns are not enough and you need more. For example, you might want to quickly take a look at a product custom field, such as “visibility” (whether the product is hidden or not).
So, here’s the snippet for that. Of course, you can adapt it to show your own custom field, an ACF field or whatever product-related information you require. Continue reading WooCommerce: Additional Products Table Column @ Admin