WooCommerce: Change Product Permalinks @ Shop / Loop Pages

A BloomerArmada fan asked me a very interesting question: how can I link each product in the shop page to its own custom landing page as opposed to the default permalink?

Of course this applies when you don’t want to use the default single product page for all or some products. Clearly, you could set up a 301 redirect from the single product page to the landing page – that will help for SEO as well. But if this is temporary, or you need to still give access to the single product page later on, then a redirect is no good.

So, here’s how you can override the default permalink.

Linking a product to a custom landing page URL instead of the default WooCommerce single product permalink

Snippet (PHP): Change Product Links @ WooCommerce Shop / Loop Pages

Thankfully, the woocommerce_template_loop_product_link_open() function, which is responsible for the product “a href” in the loop pages, contains a filter:

apply_filters( 'woocommerce_loop_product_link', get_the_permalink(), $product );

You can therefore change that link with add_filter() and return your custom URL instead of the default permalink.

It even gives you access to $product, which means if you have the custom URL saved in a custom field, you can return that programmatically.

 * @snippet       Change Product Permalinks @ WooCommerce Shop
 * @how-to        Watch tutorial @ https://businessbloomer.com/?p=19055
 * @sourcecode    https://businessbloomer.com/?p=81980
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 3.5.1

add_filter( 'woocommerce_loop_product_link', 'bbloomer_change_product_permalink_shop', 99, 2 );

function bbloomer_change_product_permalink_shop( $link, $product ) {
$this_product_id = $product->get_id();
if ( $this_product_id === 25 ) $link = '/custom-landing-page.com';
return $link;

Where to add this snippet?

You can place PHP snippets at the bottom of your child theme functions.php file (before "?>" if you have it). CSS, on the other hand, goes in your child theme style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my free video tutorial "Where to Place WooCommerce Customization?"

Does this snippet (still) work?

Please let me know in the comments if everything worked as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting on PHP 7+.

If you think this code saved you time & money, please join other Business Bloomer supporters and avail of 365 days of WooCommerce benefits. Thank you in advance :)

Need Help with WooCommerce Customization?

Check out these free video tutorials!

  • how-to-edit-woocommerce-with-php-snippets
  • woocommerce-hooks-add_action-list-visual
  • woocommerce-customize-single-product-page-PHP

Rodolfo Melogli

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as a WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

4 thoughts on “WooCommerce: Change Product Permalinks @ Shop / Loop Pages

  1. hello and thank you for this?
    can do it with redirect plugin easily, any diffrence between redirect trough and your sulution?
    thank you

    1. Hey Saeed, thanks for your comment! No difference, no – but for a few redirects it may be easy to keep them all together into a single snippet 🙂

  2. Hey! Appreciate you creating this tutorial for me Rodolfo 🙂

    1. 🙂

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