Coupons: the good, the bad and the ugly. WooCommerce coupon codes are great to convert more sales – but sometimes they get users to pause / stop placing the order until they find a coupon code online (you did it too, I know).
One good workaround that the internet giants such as Amazon and eBay have implemented is to hide the coupon form until an email is entered, or alternatively to move the coupon code to the bottom of the Cart page. This is a very smart move, and gets the user to concentrate on the Cart / Checkout details before entering or searching for a coupon.
This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!
Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.
Have you ever wondered how these internet giants have captured and retained customers?
Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.
On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.
Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.