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How to Keep Your WooCommerce Customers Loyal?

Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.

The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.

Have you ever wondered how these internet giants have captured and retained customers?

Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.

And here are five ways to make it happen. Continue reading How to Keep Your WooCommerce Customers Loyal?

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How to Increase Your WooCommerce Website Opt-In Rates?

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading How to Increase Your WooCommerce Website Opt-In Rates?