Running an online store often means coming up with smart ideas that can help you sell your products faster. Some of those ideas might succeed and some may fail.
There are no strategies that work all the time, for all WooCommerce websites. But there is one that is often very effective: offering store credits. The reason for its popularity can be attributed to the awesome flexibility it provides to both store owners and customers.
So, let’s find out more about store credits through this article and how you can enable them in your WooCommerce online store. But first – what are store credits?
Well, with this functionality, customers can purchase store credits (as opposed to buying products) and then they can use their credits to buy products from the store. Buyers can either use it for themselves or gift it to others. It’s an easy and effective way to convert your store visitors into buyers.
Now it’s time to figure it all out. And thankfully, there’s a plugin for that.
I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce products without having to generate a coupon code.
Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).
In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP.
Users can manually enter a coupon code, refresh the Cart and see their discount apply… or you can do that automatically (or “programmatically” as we say in the dark web) when a user adds a product to the WooCommerce Cart 🙂
All you’ve got to do is creating a coupon, and then a PHP function will do the whole work. Automation is the best thing in the world!