Ensuring a positive customer experience has become the top priority of eCommerce businesses in 2022 – even overtaking product price and quality as a key brand differentiator according to some analysts.
And one of the most important factors that ensure a positive customer experience is intuitive and seamless website navigation. According to Top Design Firm’s 2021 findings, 38% of customers look for the page’s navigational links and layout when visiting the site for the first time.
So, if your WooCommerce store has a confusing layout or difficult-to-find navigation links and menus, visitors may abandon your store even if you have exactly what they are looking for.
This is when breadcrumbs come into play. Breadcrumbs are website navigational links that appear at the top of your WooCommerce store, product pages, and blog posts. Enabling breadcrumbs makes it easier and quicker for your customers to move around and navigate through your WooCommerce store and find the page or products they’re looking for.
This article shares how you can add breadcrumbs to your WooCommerce store. But before getting into it, let’s see how your store can benefit by adding breadcrumbs.
Continue reading WooCommerce: How to Add Breadcrumbs