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WooCommerce: How to Shop As a Customer

You launched a new feature on your WooCommerce store or added a subscription functionality for your customers but aren’t sure how your customers will take it, if it’ll help them, and wish to review the functionality yourself first?

Or, do you take remote orders over the phone and need a solution that lets you place orders on your WooCommerce store on behalf of your customers?

Well, there’s a solution. Several “Shop As A Customer” plugins are available in the market today for distinct WooCommerce use cases. They help you review your WooCommerce store’s functionalities for optimal performance.

So, in this article, we’ll review the top Shop As A Customer WooCommerce plugins and their main features. But first, let’s see how shopping as a customer can benefit your business.

WooCommerce: Flatsome Theme Review

A remarkable and flawless user experience is the key to building a successful online presence for eCommerce businesses. How often do your customers enter your website, get distracted from running other errands, or abandon your store because of confusing age layouts?

According to the statistics, 38% of site visitors stop engaging with websites due to unattractive content and page layout. Thus, attracting customers’ attention and offering a quality experience through an appealing and intuitive page design is important to ensure customer retention and increase sales.

And your store’s theme is one important element that helps hold visitors’ interest and assist their page navigation. While you can choose from multiple themes for your WooCommerce website, choosing a multipurpose theme that delivers great performance, offers high customization abilities, and facilitates user experience is what you need to deliver a quality experience.

This article reviews one such important theme – the Flatsome WordPress theme. We’ll start with its brief overview and see its interface, features, benefits, and cost to help you determine whether it’s the right choice for your eCommerce store. Let’s go!

WooCommerce: Purchasing Power Parity (PPP) Discounts

Since… today, Business Bloomer online courses are affordable for everyone.

It’s unfortunate that digital products (such as our WooCommerce online courses) are priced in USD dollars but there is no adjustment for less privileged countries.

This is a pity because content should be accessible to ALL WooCommerce developers around the world, no matter their income level. I receive dozens of emails per month from amazing people who can’t really afford a USD 397 course because they make that amount of money in 4 months if they’re lucky.

So, let’s change this. Here comes Purchasing Power Parity (PPP) to the rescue.

PPP is a special metric that tells us the real “purchasing power” of a given country. Take a basket of identical goods, pay in your local currency in your own country; purchase the same items in USD in the United States. Compare that difference to the actual exchange rate. Now you really have an idea of how much a country can afford to pay for that basket of goods.

Let’s talk in plain English. Are you from India? You may get up to 75% off our online courses. Are you from South Africa? Maybe a 59% discount! Are you from Argentina? 61% off on average. Are you from Norway? No discount, sorry (it seems you do better than the US). And so on…

In this post, I’ll go through a quick PPP math example to give you some context, and then I’ll tell you how I implemented PPP discounts in this same WooCommerce website.

Want to help me test the PPP discount functionality which is currently in beta? Add a course to cart e.g. CustomizeWoo PRO, select your billing country at checkout, and leave a comment below with the discount you got, if any.

Enjoy!

WooCommerce: How to Send Newsletters to Your Customers

Sending emails (newsletters, broadcasts or similar) to customers is an integral part of a WooCommerce marketing strategy. Email marketing is an outstanding tool that allows you to connect with your customers, keep them informed about your products, services, or discounts, get them to return to your site, and drive new sales.

Unlike other popular channels, like social media – emails provide a personal touch and let you reach your target consumers directly in their inboxes. Statistics suggest that while 87% of B2B marketers leverage email as a distribution channel – 79% of B2C marketers use emails to promote their new blog posts and articles.

And one such critical email marketing solution is email newsletters. They are extremely beneficial to stay in touch and build trustworthy relationships with existing and potential customers.

So, if you’re looking for solutions to send automated newsletters to your WooCommerce customers – you’re at the right place. But first, let’s learn more about the benefits of actually sending newsletters.

WooCommerce: Change Payment Gateway Order Status

Ok, we all know that Stripe, PayPal and all successful online payment orders go to “processing” order status, BACS and cheque go to “on-hold”, and so on. Each payment gateway has its own default paid status.

Now, what if you use custom order statuses, or what if you wish to change Stripe orders to “completed”, BACS orders to “pending” and PayPal orders to “on-hold”? Thankfully, this is super easy with a handy PHP snippet. Enjoy!

WooCommerce: File Upload Plugins For Order Personalization

One of the biggest mistakes you can make as a WooCommerce store owner is offering limited product customization abilities. Product personalization is a critical component of online shopping that helps provide a better customer experience and results in a high retention rate.

75% of customers appreciate businesses that offer personalized offerings, and a Deloitte consumer review suggests that 1 in every 5 customers are willing to pay 20% more for a custom-designed and personalized product.

A great way to do this is by offering an image upload solution for products for your customers to improve customer satisfaction and generate more revenue for your store.

This article shows the top solutions that make uploading images for products for customers a breeze and enhance their customization abilities. But before we get into them, let’s look at more benefits of offering this capability in your store and how it affects your business bottom line.

WooCommerce: Rename “Place Order” Based on Chosen Payment Gateway

We’ve already seen how to rename the “Place Order” button on the WooCommerce Checkout page, but today I want to find a way to rename it dynamically and conditionally i.e. based on the payment gateway that is selected while checking out.

The snippet requires the payment gateway “ID” – here’s a quick tut in case you don’t know how to retrieve that: How to Find WooCommerce Payment Gateway ID

Other than that, it’s pretty simple logic. Enjoy!

WooCommerce: How To Enable Stripe Payments

Providing payment options on your WooCommerce store that your customers trust and meet their needs is the key to ensuring a satisfied customer journey and eliminating cart abandonments.

According to the Baymard Institute’s research, the average cart abandonment rate amongst buyers is 69.8%, and 6 out of 10 times, it’s because of issues related to payments.

While some shoppers abandon carts because of long checkout processes and the lack of simple payment options, others don’t find the payment site legitimate enough to provide their credit card information. Thus, the payment method plays a huge role in customers’ buying decisions.

Stripe is a great option. It’s simple-to-use, flexible, and one of the most popular payment solutions for WooCommerce. It makes accepting and processing credit card payments a breeze and leaves your customers with a fast checkout process.

This article takes you through some of the best free and premium WooCommerce Stripe plugins for your store. But first, let’s learn more about the advantages of using Stripe as a payment option for WooCommerce.

WooCommerce: 10 Crucial Issues That Should Be Fixed Right Now

I just spent the last 3 days in Porto with another 2,300 WordPressers at the first in-person WordCamp Europe since Berlin 2019. I had a blast, held a nice (yet long) workshop, spoke to many, but got tired too soon.

Later on, I realized that that tiredness was something more serious – in fact I tested positive against COVID for the first time in my life, and I’m now in self-isolation hoping it won’t last long… Another 7 days without my kid – send help!

Anyhow, what really struck me at WCEU 2022, and based on various chats and some data that I’ll share below, is that the WooCommerce ecosystem is in trouble.

A nicer way to put that? WooCommerce is not moving forward as fast as it should, and unless some key issues are addressed right now, in a few years time we all may pay the consequences.

Please note, this is not a rant. It’s a proper analysis, full of actionable information.

@ WooCommerce team - if you're reading this - my plan is to give you constructive feedback and tell you what the community (really) thinks, needs and wants, so that you can get a better picture of the current situation. I know you've already started working on this, so this is just a recap/reminder and a way to get the whole community realigned.

In this post, I will share my worries, my fears, the current WooCommerce issues, some data I collected at WCEU 2022 and then a list of actionable solutions that may be implemented in order to clear the backlog and get back on track – asap. Enjoy!

WooCommerce: 10 Most Popular Free Plugins

WooCommerce is one of the most popular eCommerce platforms that allows you to launch your online business, build high-functionality online stores for your clients, or take your brick-and-mortar store online.

Powering over 28.19% of all online stores, WooCommerce’s versatility and open-source nature allow businesses to build their dream store, add unlimited products and consumers, take orders, and increase sales.

The core WooCommerce plugin holds 68% of the usage distribution – the highest on the internet. However, despite its popularity, the official WooCommerce plugin lacks several features you might need for your eCommerce store. But to make up for that, it offers several plugins that allow you to enhance your store’s functionality and improve customer experience.

But choosing from over 4228 WooCommerce plugins from WordPress.org can get overwhelming. So, to make your job easier, we’ve hand-picked the best free WooCommerce plugins you can use on your store to take it to the next level. Let’s dive in!

WooCommerce: How to Enable WooCommerce Payments

Payments on your eCommerce store are the most important touchpoint between your customers and business sales. Hence, an optimum payment solution that’s seamless, quick, and secure plays a critical role in ensuring a quality customer experience.

Over 17% of customers abandon their carts because of concerns with payment security, and 13% abandon them because the price is in a foreign currency. Thus, it’s vital to choose a payment method that accepts global currencies and ensures a secure checkout – while making the checkout process easy for your customers.

However, from including digital wallets to third-party payment solutions and managing transactions – choosing a suitable payment solution that facilitates this process for your WooCommerce store can get challenging. This is where WooCommerce Payments comes into the picture.

In early May 2020, WooCommerce released its new version WooCommerce 4.1, with two new features – including WooCommerce Payments, which provides a simplified way to accept and manage payments in your store.

This article shares more about WooCommerce Payments, their pros and cons, and an easy way to enable them on your WooCommerce store.

WooCommerce: How to Split Variable Products Into Simple Products

If you sell simple products with no variations like books or software – the standard WooCommerce product page is enough and an ideal solution for your WooCommerce store. However, it isn’t the best solution for stores that sell variable products with multiple product variations.

A variable product comes in different variations. A simple example is clothing items, including a shirt – with multiple variation attributes like size, color, and pattern. So, if a shirt is a variable product – a medium-sized shirt, small-sized yellow shirt, or large-sized printed shirt are its product variations.

Thus, a product variation is the final product choice of the customer once they select multiple attributes belonging to a variable product.

By default, WooCommerce displays all your variable products as just that – products with multiple different variations on its shop page. However, you might need a way to display each product variation as an individual product on your WooCommerce shop page to improve customer experience, search functionality and increase overall sales.

So, in this article, we’ll see different ways through which you can split your variable products to show them as a single variation product on your WooCommerce store. But first, let’s see how this process can help your store’s bottom line.

WooCommerce: Enable Advanced Coupon Features

While as a WooCommerce store owner, you keep looking for ways to increase your store’s sales and revenue – the same way, your customers also consistently look for opportunities to save money when purchasing online.

And in this situation, offering coupons and discounts acts as a win-win for your business and customers.

Statistics suggest that 51% of U.S. buyers search for coupons online before making an online purchase, and over 80% of millennials use coupon codes when shopping online.

Every online shopper loves a good deal. You can tap into this consumer behavior to attract buyers and increase sales through coupons on your WooCommerce store.

So, in this article, we see the top WooCommerce coupon plugins you can use. But first, let’s learn more about the benefits of offering coupons to your customers.

WooCommerce: How to Enable Apple Pay and Google Pay

Not offering different payment options for your customers on your WooCommerce store is a call for a high cart abandonment rate and lost sales and customers.

Your store’s payment gateway has a direct impact on the customers’ buying decisions. Don’t take our word for it – statistics suggest missing payment methods is the reason for 7% of cart abandonments in eCommerce stores.

As a result, the more payment options you offer to your customers – the more sales you can win for your store.

Besides PayPal and credit cards – digital and UPI mobile payment options like Apple Pay and Google Pay are amongst the most popular and widely adopted payment methods by customers. Statistics anticipate that from 2021 to 2025 – the number of mobile proximity payment users in the United States to grow from 100 million to a whopping 125 million.

Thus, as customers become increasingly reliant on mobile payment solutions like Apple Pay and Google Pay – it’s important to integrate these payment options in your WooCommerce store to ensure high customer satisfaction.

So, in this article, we share the top ways to configure Google Pay and Apple Pay in WooCommerce. But first, let’s learn more about the benefits of this configuration for your store.

WooCommerce: A Guide to Selling LearnDash Courses

It’s no secret that selling online courses is a lucrative business. According to Forbes, the online course industry’s revenue in 2018 alone reached a staggering $46 billion dollars.

So, how can you take advantage of this growing market?

With the wide range of easy-to-use learning management systems and e-commerce solutions available, it is easy for any educator or knowledgeable expert to start monetizing content.

Using WordPress as a starting point, LearnDash and WooCommerce make a powerful duo for running an e-learning business.

In this guide, we’ll take a brief look at how you can use LearnDash to sell online courses and walk you through the steps you need to follow to set up LearnDash with WooCommerce.

WooCommerce: How To Set Up Complex Shipping Rules

WooCommerce inbuilt shipping settings are quite simple – too simple, sometimes.

WooCommerce merchant often require a complex shipping setup, depending on the industry or the (very expensive) courier fees.

But shipping is much more: conditional logic, marketing, user experience.

Setting shipping costs with a handy “table rate” plugin, combining them with cart-based marketing actions and guiding your customers through the buying process can help you sell more and reduce your return rate.

Explaining to your customers why they can’t buy a certain product, or encouraging them to add another one to the cart to get a discount, or blocking certain shipping rates so that your courier doesn’t overcharge you… there are so many needs for a more advanced shipping setup.

In this article, we’ll tale a look at the importance of shipping costs, why conditional logic is a game changer and why customers love to get free shipping. Enjoy!

WooCommerce: How to Add Custom Fields to Variations

When selling products on your WooCommerce store – you want to provide as much product information as possible to your customers. This is especially because, unlike a physical shop or a brick and mortar store – your online customers cannot physically touch or experience the products before buying them.

Hence, providing additional information and keeping customers informed about the multiple facets of your products is essential. And an effective way to enhance customer experience is by adding custom fields for product variations.

Product variations are product attributes – including the product’s size, color, pattern, texture, and style. On the other hand, WooCommerce custom fields allow you to add additional data for individual products – to display on a single product page.

Custom field variations let you add data unique to an individual product – which can include anything from the product’s ISBN, additional product specifications, radio buttons, and checkboxes. Thus, custom fields for product variations could either mean:

Fields to display additional product variation’s information, or
Fields to accept customer input to customize the product variation through dropdowns or radio buttons.

So, in this article, we share simple yet efficient ways to add custom fields to product variations. But, first – let’s see how adding fields for product variations help your WooCommerce store.

WooCommerce: How To Enable “Buy Now Pay Later”

Several eCommerce businesses are increasingly adopting flexible payment solutions – understanding customer needs and demands. Because in today’s digital world of Apple Pay and UPI solutions – a rigid approach toward payment solutions costs businesses a huge deal of sales, customers, and lost revenue.

48% of customers prefer online stores that accept multiple payment methods. In addition, Sezzle’s report suggests that the product’s over-cost is the primary reason behind 55% of abandoned carts. Hence, a flexible payment solution can help reduce cart abandonment and improve your store’s sales in these situations.

And one such highly flexible and customer-friendly payment solution that allows your customers on a tight budget to buy the products they want is – Buy Now, Pay Later (BNPL).

BNPL is a perfect payment solution that seamlessly integrates with WooCommerce and doesn’t require customers to pass a credit check or pay interest.

So, in this article, we share the top BNPL solutions to integrate with your WooCommerce store. A growing number of BNPL options, including some of those appearing in this list, can easily be configured through PeachPay, a one-stop-shop checkout & payment solution for WooCommerce stores.

But before we get ahead of ourselves, let’s learn more about this type of payment option and its benefits for your store’s sales and overall growth.

WooCommerce: User Can Only Purchase A Product Once

In the era of online courses, subscriptions, custom-made products and product personalization, it may happen that you need to limit a specific WooCommerce product sales. For example – users may only purchase a trial product once in their lifetime.

In this short tutorial, we will see how this is done. Clearly, the user must be logged in in order for the code to trigger, so this applies to stores that require checkout login before proceeding with the order.

Enjoy!

WooCommerce: What Are The Fastest Themes?

Speed is an essential factor that directly impacts the conversion rates, business revenue, sales, and customer experience.

Akamai’s research suggests that even a 100-millisecond delay in the page speed impacts conversion rates by 7%, while a 2-second delay increases bounce rates by 103%. Thus, even a few milliseconds of delay can cost your store thousands of dollars – let alone dissatisfied customers, poor SEO ranking, and bad online reputation.

Hence, page loading speed is the essence of an excellent customer experience and building a successful online presence.

Where possible, you want to eliminate unnecessary page loads, especially when it comes to the checkout process. Otherwise, you risk cart abandonment. That is the main reason you should use a checkout window, accessible straight from product and cart pages.

While the speed of your WooCommerce store depends on multiple facets – such as your web host, image, media files, and the code of your store, the theme you choose also plays a significant role in ensuring faster store speed.

Calculating your store’s page speed and making sure you choose the right WooCommerce theme that checks all the boxes can get frustrating and overwhelming considering the plethora of options you can choose from – especially 1300 WooCommerce themes on ThemeForest.

So, in this article, we share the top WooCommerce themes you can use, along with a few factors to look for when picking a suitable theme for your store. But first, let’s understand what makes a WooCommerce theme slow or fast and how to calculate the speed.