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WooCommerce: Getting Started As An Expert – A Complete Guide

If you’re looking to start your own ecommerce store, no platform does it better than WooCommerce.

WooCommerce is your path to online selling success. It’s a flexible, open-source e-commerce plugin specifically built for WordPress websites.

From setting up and customizing your shop, to mastering orders and sales tracking, this complete guide will walk you through becoming an accomplished WooCommerce expert.

Read on for all the info you need to get the ball rolling!

WooCommerce Development: 8 Trends & Advancements

In the sphere of WooCommerce development, innovation continues at a breakneck pace, so it’s important for businesses to stay updated on current trends and advancements.

From enhancing in-app customer support solutions to embracing AI (Artificial Intelligence), sustainability practices, and voice search optimization, the future is packed with possibilities.

To improve your understanding of what lies ahead, read on as we provide you with insightful knowledge about significant trends shaping this field.

Our goal is to make you learn at least one new thing about the future of WooCommerce and the ecommerce ecosystem – feel free to share what that is in the comments!

WooCommerce: Set Customer Default Tax Location

The WooCommerce settings allow you to define the default customer tax location (“Calculate tax based on” -> “Shop base address“). In this case, when a guest customer enters the checkout, tax will be calculated based on the store address.

The problem is that this option is unusual – businesses require the “Calculate tax based on” -> “Customer billing address” option in most cases.

So, today, we will be setting the default tax location when “Customer billing address” has been chosen AND the customer is either logged out (so, no billing address is set) or logged in but have no saved address (for example, a brand new customer). Enjoy!

WooCommerce: Delete Customer After a Failed (Spam) Order

Once again, I’m trying to find WooCommerce anti-spam workarounds to avoid manual admin work like receiving hundreds of emails, deleting hundreds of fake orders and fake WordPress users.

In today’s “episode” I will try to clean the WordPress User database table after a failed order, because I’m really angry when “17PmU3MmKZS9ZAy7 17PmU3MmKZS9ZAy7” manages to register an account on Business Bloomer after a carding attack!

Please test this snippet on a dev/staging environment and not directly on the live site. Deleting a WordPress user is never a good idea, so you need to make sure everything is working as it should. Enjoy!

WooCommerce: Limit Daily Sales For Cheap Products (Anti-Spam)

We could call this the “WooCommerce Anti-Spam Without a Plugin” series, while I attempt to fight against bad humans and very bad bots who love attacking the Business Bloomer checkout page with spam orders and fake user registrations.

My first attempts were (1) My Account registration anti-spam honeypot, (2) Checkout anti-carding-attack honeypot, and (3) Reducing the number of admin emails, but I can tell that (2) didn’t work, and I got another carding attack on a $9 product last weekend. Bots are smart.

Today, I’d like to share another anti-spam snippet that I’m currently testing on Business Bloomer. Most carding attacks, in fact, end up with the purchase of a single product in the $1-$9 range – which means that limiting the daily sales for specific, inexpensive, products may do the trick.

My code counts the times each product has been purchased during the day – and if a carding attack occurs, the product won’t be purchasable any longer until the end of the day. Because we’re talking about cheap products, it’s no problem for me to disallow legit sales as well for 24 hours. Use at your own risk, of course.

We already covered how to “Limit Sales Of A Product Per Day“, but this time I’d like to apply that to an array of products – and specifically all those that are under $10. Enjoy!

WooCommerce: Disable Payment Gateway By Product Type

Ever wondered if you could toggle payment gateways based on whether a given “product type” is in the WooCommerce Cart? For example, disable PayPal if there are simple subscription products, or enable Stripe only when there are variable products?

Well, with this simple code (and the 2 examples) you find below, you can manage to achieve just that. The second example regards the WooCommerce Subscriptions plugin, as this requires some plugin-specific functions to check for the product type. Enjoy!

WooCommerce: Allow Order Editing For Custom Order Status

WooCommerce admins are allowed to “edit” an order only when this is in the “on hold” or “pending payment” status. By “edit” I mean having the chance of modifying or adding products, fees, shipping and recalculating the totals, which are not allowed once the order has been placed (“processing“, “completed“, etc.).

However, there are many reasons why you’d want to have the right to edit a processing, completed, or custom status order – of course as long as you don’t end up changing the total, as customers already paid at that stage.

Think about the following scenarios:

you customized the items table and added a custom field, and you want to set the custom field value when the order is “processing“
you need to edit the shipping method name AFTER checkout, and you want to be able to rename it when the order is “completed“
you need to add a fee and a discount of equal amounts (so that the total stays the same) before completing the order

Either way, let’s enable the little “pencil icon” on a custom order status, so that the admin can customize the order whenever they wish!

WooCommerce: 11 Performance, Security, and Scalability Tips

WooCommerce websites need to be operational at all times: they must load quickly, be secure, and handle large traffic spikes.

Achieving this can be a daunting task without the right strategy and expertise, particularly when dealing with a high number of visitors, as a single problem can result in hours of downtime and lost sales.

In this article, our special guest Martin Ronfort, founder of Dr Tech, will share an overview of the strategies and processes that you can apply to your WooCommerce store and grow with ease

At Dr Tech, in fact, they manage thousands of WooCommerce stores – ranging from small businesses that are just starting out to stores with millions of requests and significant marketing campaigns – and deal with all the technical aspects such as hosting, loading speed, security, updates, backups, uptime, and scalability.

Let’s go, Martin!

WooCommerce: Change Address Format For a Specific Country

We’ve already covered a little about address formats when we added a custom House Number field to the WooCommerce Checkout page.

Address formats define the way Billing and Shipping addresses are formatted for the end user. Addresses show on the order received / thank you page, on transactional emails and on some My Account pages, and look like this:

{name}\n{company}\n{address_1}\n{address_2}\n{city}\n{state}\n{postcode}\n{country}

Now, what if you wanted to move the “company” before the customer name, or maybe have “address 1” and “address 2” on the same line, or move “postcode” to the last line? Well, thankfully there is a neat WooCommerce filter called “woocommerce_localisation_address_formats” that allows us to do just that – reformat any address for any country we wish. Enjoy!

WooCommerce: How to Make Your Store More Mobile-Friendly

In April 2015, Google released an algorithm update that favored mobile-friendly pages in Google’s mobile oriented search results. This algorithm was named “Mobilegeddon”, and it gave leverage to those sites that display perfectly on smartphones and other mobile devices.

Clearly, having a mobile-friendly website not only makes it easier to engage and convert mobile using customers, but also paves the way for better ranking and visibility on search engines.

While it is good practice to get a WooCommerce mobile app for your store, it is also important to optimize your website and make it more mobile-friendly.

We will first discover the benefits of making your website more mobile-friendly, and then learn the tips and tricks to optimize it for small devices.

WooCommerce: Allow Customers To Define the Product Price

This is a great customization for those WooCommerce store owners who are willing to accept donations, custom amounts, or need anyway that the customer enters a custom price on the product page for paying an invoice or a bill.

This is as simple as creating a simple product with $0 price, and after that using the snippet below to display an input field on the single product page, where customers can enter their custom amount. Enjoy!

WooCommerce: Disable A Plugin For Customers / Shop Managers

Ok, this is an unusual snippet today, but it may happen that for performance / security / conflict / conditional / privacy reasons you may need a certain WooCommerce user role to not see / load / use a given plugin.

Let’s think of an example: as an administrator, you wish to use a CRM plugin to sync your order data to an external software. This plugin, however, does not have the ability to exclude Shop Managers from accessing it, and you don’t want to install yet another plugin to define who can access and who can not.

Another case scenario: Shop Managers and Administrators wish to use a live chat plugin, but they want to restrict the live chat visibility to logged in customers only, while logged out customers should not see anything, hidden code included.

There are a million reasons why this could be helpful. So, let’s see how to actually deactivate a plugin (not disable its scripts – but actually deactivate it) with a handy piece of code. Test it and only then – enjoy!

WooCommerce: 4 Ways to Grow Your Sales With Omni-Channel Marketing

The goal of marketing automation is to help you save on effort. However, sometimes it comes at the price of poorly targeted campaigns and half-baked marketing content, which can be outright damaging to your business.

The other problem with most of WooCommerce marketing automation tools is that they have a one-off approach to marketing that aims to get as much as possible from one user interaction – during checkout, for example – without providing for loyalty or retention. This goes against the golden rule of marketing, where your biggest asset is your leads and customers and your biggest mission is to retain them.

The solution is to use a omni-channel marketing approach, where a central tool collects and enriches user behavior and history in a unified profile and then uses that profile to deliver relevant campaigns across all user touchpoints.

This ensures more harmonized marketing, a seamless experience for your users and eventually more trust and engagement with your brand. These are all the ingredients you need to increase the loyalty lifetime value of your users and customers.

WooCommerce: How to Automate Upsells and Discounts?

We all want to grow our WooCommerce store sales but creating offers for thousands of products is a nightmare.

What if I said you can grow sales on autopilot and without pouring sweat and money into your business?

This post covers how you can set up automated WooCommerce upsells, discounts, order bumps and other offers – so that you can focus on other aspects of your business while your website does its magic.

Select from ready-made offers, run them on your sites, count your sales, relax.

Without further delays, let’s get started.

WooCommerce: Why Variable Products Are Too Limited (and How Add-Ons Can Help)

WooCommerce is rich with customization options for different kinds of eCommerce businesses. However, it’s quite limited when it comes to certain shopping solutions your online business may need – such as displaying product variations.

For instance, a customer may need to choose RAM size, storage size, and device color before buying a mobile phone. In this case, using the default WooCommerce variations will require you to create a variable product with hundreds if not thousands of attribute combinations.

This can be exhausting, and despite all that work, the result is often a slow and difficult to manage product backend due to a huge number of variations . Besides, your customers would have a hard time finding the exact variation when the only option they have are dropdowns with dozens of options.

The best way to give your customers a seamless user experience is to allow them to customize their products on the same page without using variations. Now, you can’t do that with WooCommerce alone. This is where WooCommerce product add-ons plugins come in.

In this article, we’ll show you the easiest way to create and sell variable WooCommerce products using WooCommerce Product Options. But before that, let’s talk about why you need additional product options in your store.

WooCommerce: Hide “View Cart” Button @ Mini-Cart

Your goal as a WooCommerce entrepreneur is… to get paid!

We’ve already seen how to put Cart and Checkout on the same page to save your customers a step and go straight to the purchase page – but no matter if you still have a Cart page or not, you may be interested in hiding the “View Cart” button from the cart widget dropdown, so that customers can go straight to the Checkout page and convert.

Here’s a super quick snippet to achieve just that. Enjoy!

WooCommerce: Add a New Country For Billing/Shipping

There are times when the WooCommerce countries database is simply not enough. While the WooCommerce team is usually very fast at updating its code (though, the newest country is apparently South Sudan, which became independent in 2011, the year WooCommerce launched!), you may need to DIY in certain cases.

Think of Northern Ireland for example. It’s not a “country”, however most Irish businesses would ship to Northern Ireland and not to “UK”, so having “Northern Ireland” in the Checkout page country dropdowns may help.

In this edge case study, we’ll basically take a look at how to add a custom country, how to make sure this custom country shows at checkout as a possible option (and in the shipping zones admin section), and also how to assign to it a custom list of states. You never know!

WooCommerce: Shoptimizer Theme Review

When building a WooCommerce store, one important factor to keep in mind is offering your customers seamless page navigation and design experience while ensuring faster page speed and performance. It helps boost customer satisfaction and improve business sales.

According to Akamai’s research, even a 1-second delay affects the websites’ conversion rates by 7%, as your store’s page loading speed is one of the important determining Google’s SEO factors.

Thus, to avoid delays and create a beautiful and appealing website, you must choose an excellent WooCommerce theme for your store.

However, considering the wide range of options – selecting a multipurpose, user-friendly, and attractive WooCommerce theme can get challenging and overwhelming. Hence, today, in this article, we review one of the fastest WooCommerce themes – Shoptimizer.

In this article, we’ll review the theme’s overview, interface, important features, and pricing to see if it’s the right fit for your WooCommerce store. Let’s begin!

WooCommerce: Donation / Fundraising Plugins

Are you looking for ways to raise funds for a charity event or a non-profit organization? There are a multitude number of ways to go about it.

You can host an exclusive or virtual fundraising event, run email campaigns to collect funds, or even encourage friends and families to contribute their parts to the fund. However, these ways require a lot of legwork, including finding a place to host fundraising events, inviting guests, or hiring an email strategist to run marketing campaigns – which is time-consuming and expensive.

The solution? Collecting online donations via WordPress or WooCommerce plugins to effectively raise funds for special causes, such as charities, non-profits, or relief funds.

This article shares the best, easy-to-use, affordable WooCommerce fundraising and donations plugins you can use. Let’s get started!