The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

How To Become an Advanced WooCommerce Developer?

Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.

A few months won’t be enough either.

If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.

In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.

Five makes-a-lot-of-sense steps you should follow in order to complete your journey.

So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?

Well, despite I dislike all those ninja-like “terms”, let me tell you a thing or two. Then, join me in the comments and let’s keep the conversation going. Continue reading How To Become an Advanced WooCommerce Developer?

What Are the Must-Use Plugins for a WooCommerce Project?

Ah, if only there were a “simple” WooCommerce project! We would all use the same plugins, copy and paste the same content and the world would be all the same 🙂

So, let’s be clear about this question. There is no must-use plugins list for WooCommerce, as each website is custom and therefore needs different functionalities.

Having said that, many WooCommerce developers use a few identical plugins on almost every project, and this post contains an answer to that. Continue reading What Are the Must-Use Plugins for a WooCommerce Project?

What’s the Best Hosting for a WooCommerce Website?

As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting for WooCommerce?“.

Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general). There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting platform, there would be only one hosting company left in business. Continue reading What’s the Best Hosting for a WooCommerce Website?

WooCommerce: Order a “Free Sample” @ Single Product Page

Recently I was on a coaching call with a client and the “Free Sample” challenge came up. Client has 400+ products on the website and had no intention of adding a free variation to each product manually.

So, I promised to myself I was going to study a different approach. And today you get it completely free. Needless to say, a comment and a social media share are much appreciated 🙂 Continue reading WooCommerce: Order a “Free Sample” @ Single Product Page

My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce.com is dropping its 50% extension renewals, and moving to a 100% renewal business model.

I found this out at WCEU 2017 and then via WP Tavern. Unfortunately, this announcement is not on WooCommerce blog, on its social media channels or even Automattic.

And yes, this is retroactive – we are now all paying 100% renewals. So, let’s see what I think about this “still not official” news. Continue reading My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce: Check if User Has Bought Product in the Last 365 Days

A few snippets ago we introduced the magic WooCommerce inbuilt function “wc_customer_bought_product” – automatically, with a single line of PHP, you can find out if the user has already purchased a product ID.

But when building my new #BloomerArmada section, I had to know if a user purchased a product ID in the last 365 days… so I rewrote the function, changed its name and added a little edit to it – easy peasy! Continue reading WooCommerce: Check if User Has Bought Product in the Last 365 Days

10 Things Nobody Tells You About Working for Yourself

I’ve been working online while travelling throughout South America for almost 3 months so far and I’ve had a lot of time to think about solopreneurship. After 5+ years as a sole trader, it’s now the right time to write my thoughts. I really hope to give you at least one idea, one tip you can take away.

I would love if you could spend some time to think about it, and leave your comment below to tell me what your thoughts are. Continue reading 10 Things Nobody Tells You About Working for Yourself

WooCommerce: Remove Link to Product @ Order Table

There is a slightly annoying thing on the WooCommerce Thank-You Page and WooCommerce emails. Users looking at the order table can actually click on the Products they just purchased and abandon the page before taking the action you want them to take (see image below).

So, I coded a simple PHP snippet to remove such links. As usual, 1 line of code is more than sufficient:) Continue reading WooCommerce: Remove Link to Product @ Order Table

WooCommerce: Add House Number Field @ Checkout

A Dutch fan told me in Holland they’re really strict about addresses 🙂 In particular, all Dutch billing/shipping addresses require the “House Number”.

This must be therefore placed on the checkout, AFTER & BESIDE the Address_1 field and made required. Also, it’s a good idea to make this show in the Admin Order, the thank you page and the notification Emails. Continue reading WooCommerce: Add House Number Field @ Checkout

WooCommerce Visual Hook Guide: My Account Pages

Hey WooCustomizers, the Visual Hook Guide is back 🙂

In this episode, I’ve created a visual HTML hook guide for the WooCommerce Account Pages (there are multiple pages such as the My Account as logged in user, My Account as logged out, etc). This visual guide belongs to my “Visual Hook Guide Series“, that I’ve put together so that you can find WooCommerce hooks quickly and easily by seeing their actual locations – and you can also copy & paste in seconds unlike other “hook sniffer plugins” out there. Let me know in the comments what you think about this resource!

Enjoy!

Continue reading WooCommerce Visual Hook Guide: My Account Pages

#CustomizeWoo: a WooCommerce Online Course for Designers

It’s live. And it’s alive and kicking.

#CustomizeWoo, my flagship Advanced WooCommerce Online Course for designers and DIY store owners, is now live.

In this post, I’m about to show you why I invested 151hrs 39mins 1secs of my time to build #CustomizeWoo, who I’m willing to help, and what the course looks like from the “inside”.

So, here’s the story. Here’s why #CustomizeWoo was born. Continue reading #CustomizeWoo: a WooCommerce Online Course for Designers