If you want to increase your AOV (Average Order Value), you can definitely start from the WooCommerce Checkout page.
A client asked me to place a “Donation Area” close to the “Place Order” button (so at the bottom of the page, once customers are ready to pay) to drive more awareness around this add-on. All I had to do was creating hidden products with a donation value, use my own “Custom Add to Cart URL” guide to create add to cart links and print an HTML box right above the checkout button by using my WooCommerce Visual Hook Guide for the Checkout Page. Enjoy! Continue reading WooCommerce: Add Upsell Area @ Checkout Page
I had the pleasure to speak at WordCamp Prague 2019. I spoke about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to the audience. Trust me – increasing your WooCommerce sales can also be done with a free, short, easy PHP snippet.
So, given that I want to share all the snippets I talked about, this is a quick recap. Copy them, test them (a must!) and then use them. And let me know if your conversion rate and/or AOV (average order value) increased!
At the bottom of the page you also find my talk slides. Enjoy:) Continue reading WooCommerce: 10 Easy Snippets to Increase Your Sales
If you’re familiar with the upcoming Gutenberg editor, you’ll know there have been a million doubts in regard to accessibility. So, accessibility matters – and WooCommerce has a few issues as well.
One interesting accessibility fix is the error notification system on the checkout page. Yes, the missing fields error show on top of the page when trying to place an order, but once you scroll down to fill them out again you might need a reminder of which field is missing without having to scroll back up to check the error.
This is quite difficult to explain, so take a look at the screenshot. The suggestion here is to also add “inline” error notifications (“XYZ is a required field“) right above each field, so that the user knows exactly what to do. So, let’s see how it’s done. Continue reading WooCommerce: Display Required Field Errors “Inline” @ Checkout
A WooCommerce email notifications pops up – yet another new order, money, revenue, happiness. However, hold on a second – money is not technically in your bank account until you’re forced to give a refund. Even worse, until you realize not only you had to give a refund, but also getting the item back costs you a fortune. And who knows how many times this is going to happen, mostly when you ship physical products.
Fortunately, there are ways in WooCommerce to blacklist customers, deny purchasing from specific countries, block certain IP addresses and do whatever you can to save money.
In the era of Amazon and online shopping we constantly hear of scams and frauds, so this is definitely a topic that shouldn’t be underestimated. A small plugin investment or a few lines of code could actually make a big difference.
Besides, choosing the correct online payment methods (which should give you some sort of anti-fraud out of the box) and avoiding offline payments (bank transfer, cash on delivery, check) are important measures you should already have in place.
So, moving beyond the actual online payments, there is something else we could do to stop scammers placing an order (yes, even before paying or trying to pay). Prevention is better (and more affordable) than cure, right?
I’ve put together a list of WooCommerce plugins and settings you should look into from today on. And sooner rather than later. Enjoy 🙂 Continue reading How to Blacklist WooCommerce Scammers, Emails, IP, Phones?
Coupons: the good, the bad and the ugly. WooCommerce coupon codes are great to convert more sales – but sometimes they get users to pause / stop placing the order until they find a coupon code online (you did it too, I know).
One good workaround that the internet giants such as Amazon and eBay have implemented is to hide the coupon form until an email is entered, or alternatively to move the coupon code to the bottom of the Cart page. This is a very smart move, and gets the user to concentrate on the Cart / Checkout details before entering or searching for a coupon.
So the question is – how to move the coupon code form in the Cart page and remove it from the Checkout page? Well, as usual, a bit of PHP can help us. Here’s how it’s done! Continue reading WooCommerce: Move / Remove Coupon Form @ Cart & Checkout
This is your ultimate guide – complete with shortcodes, snippets and workarounds – to completely skip the Cart page and have both cart table and checkout form on the same page.
But first… why’d you want to do this? Well, if you sell high ticket products (i.e. on average, you sell approximately one product per order), if you want to save an additional step (two steps convert better than three: “Add to Cart” >
“Cart Page” > “Checkout Page” – and this is not rocket science), if your custom workflow and ecommerce objectives require you to manage Cart and Checkout all together, well, this tutorial is for you.
There is a mix of shortcodes, settings and PHP snippets you can use to make this work out of the box. And trust me, this is easier than you think.
While many developers decide to turn the checkout process into a “Multi-Step Checkout” (ehm, not sure why – the more steps the more likely it is to have a cart abandonment), in here we’ll see the exact opposite.
So, how do they do it?
Well, here’s the complete, easy, step by step guide to put Cart & Checkout on the same page. Give it a go, do some WooCommerce testing and tracking, and see if it converts better 🙂 Continue reading WooCommerce: How to Put Cart & Checkout on the Same Page?
This is a great WooCommerce snippet (or plugin, if you wish to call it like that) for those who want to provide another layer of checkout fees. For example, you might need to display custom checkout radio buttons to pick packaging types, gift wrapping, specific services and whatever can increase your AOV (Average Order Value). Radio button selection must work with “Ajax” – which means as soon as the radio button is chosen, checkout must refresh in order to display the updated fees and totals.
Something similar (and also more complex, such as offering store products) is achieved by the WooCommerce Checkout Add-Ons Plugin sold on the official WooCommerce.com marketplace. But in this article, we take a look at custom coding – either way you’ve got something to play with! Continue reading WooCommerce: Add Checkout Fees Based on Radio Button Choice (Ajax)
If you sell downloadable/virtual products and need to simplify your WooCommerce checkout when such product type is in the Cart, you’ve come to the right place!
Here’s a simple snippet to check if there are only “virtual” products in the Cart and if yes, all the billing fields and order notes are hidden (but name and email address). Go test this on your development environment and let me know if this works! Continue reading WooCommerce: Hide Checkout Billing Fields if Virtual Product @ Cart
All WooCommerce orders go to either “processing”, “completed”, “on-hold” and other default order statuses based on the payment method and product type.
Sometimes these statuses are not enough. For example, you might need to mark certain orders in a different way for tracking, filtering, exporting purposes. Or you might want to disable default emails by bypassing the default order status changes.
Either way, setting a custom order status automatically once the order is processed is quite easy. And today we’ll see which PHP snippets you need in order to make this work! Continue reading WooCommerce: Set Custom Order Status for New Orders
Less is more (sometimes). On this website, I’m already forcing max 1 product in the Cart and automatically redirecting users to Checkout upon add to Cart.
As a result, I definitely didn’t need the whole “Mini-Cart Widget Dropdown Content” either. To test, try to “hover” onto the shopping cart icon on the top right, and you’ll notice there is no cart dropdown 🙂
Well, this is how it’s done – I love when a complex thing is fixed with one simple line of PHP! Continue reading WooCommerce: Hide Mini-Cart Widget (Dropdown)
The “Place Order” button is the call to action you want ALL customers to take, right? Well, changing its label to a more specific, custom message could mean a small increase in sales conversion.
Thankfully, you can try this with as low as 4 lines of PHP, even if you don’t know coding. Just copy and paste the snippet by following the instructions below and give your unique store a unique checkout message 🙂 Continue reading WooCommerce: Rename “Place Order” Button @ Checkout
When going legal… you need proof. Accepting the “Terms and Conditions” on the checkout is required in order to placer an order – but how can you, WooCommerce store admin, “prove” that the Terms and Conditions were actually ticked by the customer?
One of the solutions might be to save such acceptance in the database and print the acceptance on the order admin (and maybe on the customer invoice as well). So, here’s a quick PHP snippet you can simply copy and paste in your child theme’s functions.php file in order to (1) save and (2) print the choice on the Single Order Admin page. Enjoy! Continue reading WooCommerce: Save “Terms & Conditions” Acceptance @ Checkout
If you decide to delete or reorder checkout fields, you probably also need to change the checkout field with “autofocus”. In plain English, this is the checkout field where the keyboard cursor goes automatically to on checkout page load (by default, this is the Billing First Name).
As usual, changing this default behavior is very easy, even if you’re not familiar with PHP. In the example below, I’m removing the autofocus from Billing First Name and assigning it to the Billing Email field instead.
Copy the snippet, test it on your development environment and only then push it to your live website. Enjoy! Continue reading WooCommerce: Change Autofocus Field @ Checkout
Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
If you don’t know what GDPR is or need a good refresher, read Wikipedia’s GDPR page or the “Introduction to GDPR Compliance for WooCommerce Stores” on the official WooCommerce blog.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
Please note: I’m not a lawyer and cannot guarantee this article is going to make you 100% compliant – make sure to assess your GDPR compliance with a qualified consultant. Continue reading How To Make A WooCommerce Website GDPR Compliant? (12 Steps)
Adding content to the WooCommerce Checkout page is very easy.
All you need is to identify the position where you want to show your content (by using my WooCommerce Checkout Visual Hook Guide) and then create a short PHP function that prints on screen the content you need.
A WooCommerce freelancer called Rodolfo just made your life easier 🙂
You can now add a lovely “calendar” field on the checkout page, let people decide the delivery date, and save this value in the order for the admin.
It took me ages to implement this for a client (it was much more complex, with available dates, different calendars based on different shipping zones, max weight per day, etc) so I thought of sharing the basic snippet with you! Enjoy 🙂 Continue reading WooCommerce: Display Order Delivery Date @ Checkout
Talking about UX optimization, the WooCommerce checkout is where you should focus most of your time. The checkout page of an ecommerce website is one of the main reasons for shopping cart abandonment – additional hidden charges, lack of trust, confusion and also, too many fields to fill out.
Today, we will see how to turn the “Address 2” field into a dropdown. This is if you sell to specific areas and you want to minimize the writing time – why not let customers pick from a list instead? Continue reading WooCommerce: Turn Address Checkout Field Into Drop-down
When my blog readers become official Business Bloomer supporters, a few custom fields are conditionally displayed on the WooCommerce checkout (thanks to this snippet or this other snippet).
For example I show a custom user Twitter field. Thanks to the snippets, this is automatically saved into the WordPress User Profile page. But as I love to thank each Business Bloomer supporter on Twitter, I wanted to generate an additional email reminder (to myself, or to an assistant’s email address for example) with the Twitter username I should be thanking. You might need something like this if you need to send a new customer email address to a coworker. Or maybe a new address to a dropshipper…
So, how do you send a custom email with some user information, after such user completes the checkout and a new WooCommerce order is created? Continue reading WooCommerce: Send Checkout User Info to Email Recipient
If you got here it’s because you’re looking to increase your sales conversion rate.
Correct, if I’m based in Europe I’d love paying in Euros, while if I was based in US, I wouldn’t fancy the same.
There are many WooCommerce currency switcher plugins out there, but there is one that stands out from the crowd. Continue reading How to Charge WooCommerce Users in Their Own Currency?
I believe this is the wrong question – and in a moment I will explain you why.
The right question to ask should be: “Is it a good idea to redirect WooCommerce customers to a custom thank you page?”. And the correct answer is: “No”. Continue reading How to Redirect Users to a Custom Thank You Page?