This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!
The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.
If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…
Once again, a slow WooCommerce website is costing you money.
I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:
73% of mobile users have abandoned a site due to it taking too long
47% of people expect a site to load in 2 seconds or less
79% of people who encounter a performance issue won’t return again to buy
So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.
The most efficient way to turn your restaurant / food business into a money-making machine is to cater to your customer’s needs better than you do now. Supposing you have a modern interior design, tasty food, friendly atmosphere, professional personnel, etc… what else can you do for your business?
You need a bombastic online presence. You need to – maybe – rebuild your restaurant website. Thankfully, if you don’t know much about web design, it’s not a big deal. No need to do anything from scratch nowadays (we entrepreneurs value our time and effort, right?).
If you want to enable online food ordering, sell restaurant gift cards, turn your takeaway into an optimized online booking system, or give online users the freedom to build their custom pizza, it’s time to switch to a WooCommerce theme.
One of the most common questions while working with any WordPress theme is: “How I can tweak the look and layout of my theme?“. For experienced WordPress users, this is not an issue – but for users who don’t want to get their hand dirty with CSS and PHP, it can be daunting.