WooCommerce and YOAST SEO plugin: Title and Meta Templates
When optimizing a WooCommerce website with the excellent YOAST SEO plugin for WordPress, I noticed that building “templates” for titles and meta descriptions is not that easy. Mostly when you want to input the product category and the product title.
To optimize WooCommerce products, you can go to WordPress dashboard and click on SEO, Titles & Metas, Post Types, Products. You will see this screen:
The main problem is that if you try to add the following tag in the Title or Meta Description boxes: %%category%% – that won’t show as the product category.
Of course, that is a tag you want to use at it contains the keywords to rank your product and likely match the URL as well. After a bit of research, here is the solution:
It’s as simple as that: use %%ct_product_cat%% and the WooCommerce category (or categories separated by comma) will show. In case of multiple categories, I recommend to enter such tag at the end of the Meta Description sentence, so that it is still readable in English or the language you use.
Where to add this snippet?
You can place PHP snippets at the bottom of your child theme functions.php file (before "?>" if you have it). CSS, on the other hand, goes in your child theme style.css file. Make sure you know what you are doing when editing such files - if you need more guidance, please take a look at my free video tutorial "Where to Place WooCommerce Customization?"
Does this snippet (still) work?
Please let me know in the comments if everything worked as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting on PHP 7+.
If you think this code saved you time & money, please join other Business Bloomer supporters and avail of 365 days of WooCommerce benefits. Thank you in advance :)
Need Help with WooCommerce Customization?
Check out these free video tutorials. You can start learning how to customize WooCommerce without unnecessary plugins. Watch me code and learn by example!
Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as a WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.