WooCommerce: Set Default Dashboard Login Page to “Products”

When you log in to the WordPress dashboard and WooCommerce is active, you might want to be redirected to a different page rather than the default “Dashboard” one.

For example, you might want to go directly to the “Products” admin page, or maybe to the “WooCommerce > Orders” page. Or, if you are like me on my development website, you want to go straight to the WordPress editor’s functions.php file 😀

Either way, saving time on login is what we’re chasing here. Pick your default login page, and then use the two snippets below to target actual logins and direct accesses to wp-admin. Enjoy!

Snippet (PHP): Redirect Dashboard Login to “Products” Page @ WordPress/WooCommerce Admin

/**
 * @snippet       Default Dashboard Page @ WP Admin
 * @how-to        Get CustomizeWoo.com FREE
 * @sourcecode    https://businessbloomer.com/?p=108166
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 3.5.4
 * @community     https://businessbloomer.com/club/
 */ 

add_action( 'load-index.php', 'bbloomer_direct_access_wp_dashboard_redirect' );

function bbloomer_direct_access_wp_dashboard_redirect(){
	wp_redirect( admin_url( 'edit.php?post_type=product' ) );
}

add_filter( 'login_redirect', 'bbloomer_login_wp_dashboard_redirect', 9999, 3 );

function bbloomer_login_wp_dashboard_redirect( $redirect_to, $request, $user ){
	$redirect_to = admin_url( 'edit.php?post_type=product' );
	return $redirect_to;
}

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

Related content

• WooCommerce: Add Second Description @ Product Category Pages
  In terms of SEO, if you’re trying to rank your product category pages, you really need to make the most of the default WooCommerce product category “description” and “thumbnail”. Most themes, if compatible with WooCommerce, will show this content right below the product category name and above products. Nothing new so far. But what if […]
• WooCommerce: Add Column to Orders Table @ WP Dashboard
  The WooCommerce Orders Table, which can be found under WP Dashboard > WooCommerce > Orders, provides us with 7 default columns: Order – Date – Status – Billing – Ship to – Total – Actions. This is used by shop managers to have an overview of all orders, before eventually clicking on a specific one. […]
• WooCommerce: Display Custom Filters @ WP Dashboard > Products
  If you go to WordPress Dashboard > Products you will find default product admin filters such as “Select a category”, “Filter by product type”, “Filter by stock status”. What if you want to add more custom filters to let your shop managers find products easily? For example, you could add “Filter by product tag” (“product […]
• WooCommerce: Hide/Show The WP Admin Bar
  In previous WooCommerce versions, new customers could access the WP Admin black bar after purchase. Now this seems fixed. Still, what about other user roles, and what if you want to override this default behavior? Well, here’s a quick snippet for you – feel free to use it in your own WooCommerce site. Enjoy!
• WooCommerce: Calculate Sales by State
  You’re filing your tax returns and need to know how much you earned in each state… but then find out WooCommerce doesn’t give you this calculation by default within its reports! Don’t worry – today I’ll share a quick snippet so that you can calculate the amount you need in a second. Feel free to […]

Rodolfo Melogli

Business Bloomer Founder

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza. Follow @rmelogli