WooCommerce: 10 Easy Snippets to Increase Your Sales

I had the pleasure to speak at WordCamp Prague 2019. I spoke about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to the audience. Trust me – increasing your WooCommerce sales can also be done with a free, short, easy PHP snippet.

So, given that I want to share all the snippets I talked about, this is a quick recap. Copy them, test them (a must!) and then use them. And let me know if your conversion rate and/or AOV (average order value) increased!

At the bottom of the page you also find my talk slides. Enjoy:)

1. “Order by 6pm and get it delivered tomorrow!” notice @ Single Product Page

/**
 * @snippet       Pressure notice @ Single Product Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_single_product_summary', 'bbloomer_display_pressure_badge', 6 );

function bbloomer_display_pressure_badge() {
   echo '<div class="woocommerce-message">Order by 6pm and get it delivered tomorrow!</div>';
}

Adding some “pressure” to the WooCommerce single product page

2. “Secure payments” image @ Checkout Page

/**
 * @snippet       “Secure payments” image @ Checkout Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_review_order_after_submit', 'bbloomer_trust_place_order' );

function bbloomer_trust_place_order() {
   echo '<img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/9_bdg_secured_by_pp_2line.png" style="margin: 1em auto">';
}

Adding a secure badge on the WooCommerce Checkout page

3. Edit “Only 1 left in stock” @ Single Product Page

/**
 * @snippet       “Only 1 left in stock” @ Single Product Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_filter( 'woocommerce_get_availability_text', 'bbloomer_edit_left_stock', 9999, 2 );

function bbloomer_edit_left_stock( $text, $product ) {
   $stock = $product->get_stock_quantity();
   if ( $product->is_in_stock() && $product->managing_stock() && $stock <= get_option( 'woocommerce_notify_low_stock_amount' ) ) $text .= '. Get it today to avoid 5+ days restocking delay!';
   return $text;
}

Changing the scarcity message on the WooCommerce single product page

4. Distraction-free Checkout

/**
 * @snippet       Distraction-free Checkout
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'wp', 'bbloomer_nodistraction_checkout' );

function bbloomer_nodistraction_checkout() {
   if ( ! is_checkout() ) return;
   remove_action( 'storefront_header', 'storefront_social_icons', 10 );
   remove_action( 'storefront_header', 'storefront_secondary_navigation', 30 );
   remove_action( 'storefront_header', 'storefront_product_search', 40 );
   remove_action( 'storefront_header', 'storefront_primary_navigation', 50 );
   remove_action( 'storefront_header', 'storefront_header_cart', 60 );
   remove_action( 'storefront_footer', 'storefront_footer_widgets', 10 );
}

5. “Try before you buy” @ Single Product Page

/**
 * @snippet       Buy a sample @ Single Product Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_single_product_summary', 'bbloomer_add_free_sample_add_cart', 35 );

function bbloomer_add_free_sample_add_cart() {
   echo '<p><a href="/?add-to-cart=953" class="button">Add Sample to Cart</a><p>';
}

Adding a “buy sample” button on the WooCommerce single product pge

6. Upsell @ Thank-you Page

/**
 * @snippet       Upsell @ Thank-you Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_thankyou', 'bbloomer_thankyou_upsell', 5 );

function bbloomer_thankyou_upsell() {
   echo '<h2>Customers also bought...</h2>';
   echo do_shortcode( '[products limit="3" columns="3" orderby="popularity" on_sale="true"]' );
}

Showing products on sale on the WooCommerce thank you page

7. Bulk discount @ Checkout Page

/**
 * @snippet       Bulk discount @ Checkout Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_before_cart', 'bbloomer_apply_bulk_coupon' );

function bbloomer_apply_bulk_coupon() {
   $coupon_code = 'bulk';
   if ( WC()->cart->get_cart_contents_count() > 5 ) {
      if ( ! WC()->cart->has_discount( $coupon_code ) ) WC()->cart->add_discount( $coupon_code );
   } else {
      if ( WC()->cart->has_discount( $coupon_code ) ) WC()->cart->remove_coupon( $coupon_code );
   }
}

8. Product Add-ons @ Single Product Page

This will add a nice gift-wrap option for an extra $2.

/**
 * @snippet       Product Add-ons @ Single Product Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_before_add_to_cart_quantity', 'bbloomer_gift_wrap', 35 );

function bbloomer_gift_wrap() {
   ?>
   <label><input type="checkbox" name="gift-wrap" value="Yes">$2 Gift Wrap?</label>
   <?php
}

add_filter( 'woocommerce_add_cart_item_data', 'bbloomer_store_gift', 10, 2 );

function bbloomer_store_gift( $cart_item, $product_id ) {
   if( isset( $_POST['gift-wrap'] ) ) $cart_item['gift-wrap'] = $_POST['gift-wrap'];
   return $cart_item;
}

add_action( 'woocommerce_cart_calculate_fees', 'bbloomer_add_checkout_fee' );

function bbloomer_add_checkout_fee() {
   foreach ( WC()->cart->get_cart() as $cart_item_key => $cart_item ) {
      if ( isset( $cart_item['gift-wrap'] ) ) {
         $itsagift = true;
         break;
      }
    }
    if ( $itsagift == true ) WC()->cart->add_fee( 'Gift Wrap', 2 );
}

9. BOGO

Buy One, Get One free.

/**
 * @snippet       BOGO
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_filter( 'woocommerce_add_to_cart_validation', 'bbloomer_bogo', 10, 3 );

function bbloomer_bogo( $passed, $product_id, $quantity ) {
   $sku_with_gift = 'sku0001';
   $sku_free_gift = 'sku0002';
   $product = wc_get_product( $product_id );
   $sku_this = $product->get_sku();
   if ( $sku_this == $skuswithgift ) {
      WC()->cart->add_to_cart( wc_get_product_id_by_sku( $sku_free_gift ) );
   }
   return $passed;
}

10. Free Shipping Threshold @ Cart Page

Show the $ needed to reach the free shipping threshold.

/**
 * @snippet       Free Shipping Threshold @ Cart Page
 * @how-to        Get CustomizeWoo.com FREE
 * @author        Rodolfo Melogli
 * @compatible    WooCommerce 6
 * @community     https://businessbloomer.com/club/
 */

add_action( 'woocommerce_before_cart', 'bbloomer_free_shipping_cart_notice' );

function bbloomer_free_shipping_cart_notice() {
   $threshold = 80;
   $current = WC()->cart->get_subtotal();
   if ( $current < $threshold ) {
      wc_print_notice( 'Get free shipping if you order ' . wc_price( $threshold - $current ) . ' more!', 'notice' );
   }
}

Slides

Video recording

Where to add custom code?

You should place custom PHP in functions.php and custom CSS in style.css of your child theme: where to place WooCommerce customization?

This code still works, unless you report otherwise. To exclude conflicts, temporarily switch to the Storefront theme, disable all plugins except WooCommerce, and test the snippet again: WooCommerce troubleshooting 101

36 thoughts on “WooCommerce: 10 Easy Snippets to Increase Your Sales”

stuart
July 3, 2021

hi. the message to say get free shipping over x amount is not working correctly if the sub total has UK VAT added to it

gives an incorrect amount needed to get free shipping

so if free shipping is £30 and you have £20 in basket it says you need to spend £8.33 and not £10

Reply
1. Rodolfo Melogli
  August 18, 2021
  
  I see. What are your tax settings please?
  
  Reply
Francesco
September 11, 2020

Hello! Really well done!
I had the pleasure of “meeting” your site while I was looking on the web, and I discovered a WORLD!
I need help, I tested the “snipet 7 – Bulk discount @ Checkout Page”, it works perfectly if I am “logged in, while in the cart view of an” unregistered “visitor the discount does not apply.
How can I make sure that the visitor who puts a product in the cart can also receive the coupon automatically?

Thank you so much for your work!

Reply
1. Rodolfo Melogli
  September 21, 2020
  
  Thanks Francesco! Snippet 7 works for all users, logged in or not
  
  Reply
  1. ran
    December 16, 2022
    
    Hi, is it possible to give a discount on the last product that was added to the cart instead of a general discount?
    
    I added one product and when I added the second one I want to get a “15%” discount on the second product only.
    
    if ( WC()->cart->get_cart_contents_count() > 2 ) {
    
    Reply
    1. Rodolfo Melogli
      December 16, 2022
      
      Hello Ran, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
      
      Reply
Christiano
September 3, 2020

I loved the snippets, they were incredible and very helpful!
I just wanted to get a free shipping message for products at a certain cost, if I have a category, how would I do it?

Reply
1. Rodolfo Melogli
  September 10, 2020
  
  Hi Christiano, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
  
  Reply
Jason
September 1, 2020

Your snippets work just perfectly on my site. With the gift wrap, it’s price doesn’t increase with the quantity. Is there a problem with the way I implemented the code or it doesn’t function that way.

Reply
1. Rodolfo Melogli
  September 10, 2020
  
  In this case it doesn’t increase with the quantity. But you could try https://www.businessbloomer.com/woocommerce-sync-product-quantities-cart/
  
  Reply
Jose Rojas
July 12, 2020

Good evening friend, thanks for all your help! I have a question: how can I use your codes, specifically number one so that it is personalized for each product? what I want is to have it for all products but change it in some specific products if necessary

Reply
1. Rodolfo Melogli
  July 20, 2020
  
  Hola Jose! I suggest you take a look at “conditional logic”: https://businessbloomer.com/woocommerce-conditional-logic-ultimate-php-guide/. Enjoy 🙂
  
  Reply
Jonah Booth-Remmers
July 12, 2020

Free shipping snippet was exactly what I’ve been searching for!! Very very useful thank you! 😀

Reply
1. Rodolfo Melogli
  July 20, 2020
  
  Awesome
  
  Reply
Luis Ramos
October 23, 2019
HI!
I am trying to implement number 6 but cannot make it work:
```
add_action( 'woocommerce_thankyou', 'bbloomer_thankyou_upsell', 5 );
  
function bbloomer_thankyou_upsell() {
echo 'Descubre mis Chef Packs';
echo do_shortcode( '[products category="carta" limit="3" columns="3" orderby="rand" on_sale="true" ]' );
}
```
Where carta is the slug of the category I want to publish.

Do you have any snippet to provide VAT number during checkout?
Reply
1. Rodolfo Melogli
  October 29, 2019
  
  Hi Luis – sure that category has any products on sale?
  
  Reply
marketing6
September 6, 2019

Hi

I think your web is amazing. I am trying to use one of yours tips and It Works. However I would like that it wouldn´t appear in some specific Products. ¿It is possible?

I have used the next action that it is asociate to the variation task. The reason is that the product I sell they have a posibility to add any quantity for the one variation. I sell by meters. And the variation 1 x 1,52 is use to put the exactly amound you are interested in.

I am using the next tip

add_action( ‘woocommerce_before_variations_form’, ‘bbloomer_display_pressure_badge’, 6 );

Thanks in advance.

Reply
1. Rodolfo Melogli
  September 9, 2019
  
  Hello there, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
  
  Reply
Casper
August 12, 2019

Hi Rodolfo,

Real high-quality snippets that you provide !
I’v implemented ““Only 1 left in stock” @ Single Product Page” and it works awesome, but it also displays when there is no stock and “Available on backorder.” is displayed. How to avoid this situation and to only display the this CTA when there is still some stock available ?

Kindly,
Casper

Reply
1. Rodolfo Melogli
  August 21, 2019
  
  Hi Casper! Take a look at the conditionals used here: https://businessbloomer.com/woocommerce-add-stock-quantity-on-shop-page/
  
  Reply
Stan
August 2, 2019

Hello Rodolfo! You’re very a awesome person.

I have a question:
For your community, can you show us how we can animate the add-to-cart button with shaking or other ? It’s very powerful for increase sales and it completes your article above.

Thank you.

Reply
1. Rodolfo Melogli
  August 12, 2019
  
  Hello Stan, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
  
  Reply
tayyab
May 27, 2019

hi need some help i want to show total view count of a product on single product page in woocommerce.

Reply
1. Rodolfo Melogli
  May 28, 2019
  
  Hi Tayyab, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
  
  Reply
Rifat
April 4, 2019

I want to show 1. notice @ Single Product Page to only logged in users. Is that possible? Can you help me…

Reply
1. Rodolfo Melogli
  April 11, 2019
  
  Hello Rifat, thanks so much for your comment! Yes, this is definitely possible, but I’m afraid it’s custom work. If you’d like to get a quote, feel free to contact me here. Thanks a lot for your understanding!
  
  Reply
Stefan
March 20, 2019

Hey Rodolfo,
thank you very much for sharing your knowledge. I tried the snippet “Secure payments” image. My problem is now that the image appears right besides the “Buy Now” button and not below the button.
Thank you in advance
Stefan

Reply
1. Rodolfo Melogli
  March 28, 2019
  
  Hi Stefan, you’ll need some CSS to align it properly 🙂
  
  Reply
Roger Hall
February 26, 2019

Rodolfo,

thanks for an interesting and useful set of snippets for using in WooCommerce. Like a number of other website owners the site I run is multilingual. It would be great if you could provide snippets that are suitable for use in multilingual sites, so that we could incorporate the snippet, translate the relevant strings and be ready to go.

I would be particularly interested in seeing snippet number 8 (Product Add-ons @ Single Product Page) in this article being made translation aware. You up for the challenge?

Reply
1. Rodolfo Melogli
  February 27, 2019
  Thank you Roger! All you have to do is changing e.g. this:
  
  echo '<div class="woocommerce-message">Order by 6pm and get it delivered tomorrow!</div>';
  
  into this:
  
  echo '<div class="woocommerce-message">' . __( 'Order by 6pm and get it delivered tomorrow!', 'bbloomer' ) . '</div>';
  
  Now, you can translate that string under the textdomain = “bbloomer”
  
  Hope this helps
  Reply
2. rogermhall
  March 2, 2019
  
  Rodolfo, thanks for the response and sorry for my delay in replying. I’m afraid I didn’t receive the email to notify my of follow ups.
  I was actually interested in snippet number 8. Would this be as easy to to modify?
  Thanks you for making your presentation available, it’s given me an awful lot to think about. I look forward to working with you site in the future. Best wishes
  Roger
  
  Reply
  1. Rodolfo Melogli
    March 7, 2019
    Thank you Roger! Yes, you just need to change:
    
    <label><input type="checkbox" name="gift-wrap" value="Yes">$2 Gift Wrap?</label>
    
    into:
    
    <label><input type="checkbox" name="gift-wrap" value="Yes"><?php __( '$2 Gift Wrap?', 'bbloomer' ); ?></label>
    
    And that string will become translatable 🙂
    
    Reply

Black Sun

February 23, 2019

A little mod for „Pressure notice” to alter messages on weekends 🙂

/**
 * @snippet       Pressure notice @ Single Product Page with ultimate Weekend days detector ;)
 * @how-to        Get CustomizeWoo.com FREE
 * @sourcecode    https://businessbloomer.com/?p=111758
 * @author        Rodolfo Melogli, Black Sun
 * @compatible    WooCommerce 3.5.4
 * @community     https://businessbloomer.com/club/
 */
 
   
function bbloomer_display_pressure_badge() {
    //echo '';
	if(in_array(date('D'),['Sat','Sun'])) {
		echo '<div class="woocommerce-message">Order today, and we will send it on next business day!</div>';
	} else {
		echo '<div class="woocommerce-message">Order by 6pm and get it delivered tomorrow!</div>';
	}
}
add_action( 'woocommerce_single_product_summary', 'bbloomer_display_pressure_badge', 6 );

Rodolfo Melogli
February 27, 2019

Awesome!

Reply

Brian Burt
February 23, 2019

Hi,
I tried the Free Shipping snippet and it did not work for me. The only edit I made was to change the 80 to 75 (our free shipping threshold). It also made only one of 33 products show up on the shop page.

I add the snippet to a custom plug-in for the addition of snippets.

I did try the sold out label snippet and it worked perfectly.

Reply
1. Rodolfo Melogli
  February 27, 2019
  
  You’re right, try now 🙂
  
  Reply

Questions? Feedback? Customization? Leave your comment now!
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