The default WooCommerce shop page layout makes it difficult for wholesale buyers to purchase in bulk.
This is because wholesale stores have different requirements as compared to retail stores. For instance, wholesale products are best displayed in a one-page order form for quick wholesale ordering as opposed to a more visual, image-rich layout.
In this post, we’ll run the rule over some of the best tools available for building a great WooCommerce wholesale store.
Along the way, we’ll share some tips on how each WooCommerce wholesale plugin can help you achieve a specific goal and deliver a better user experience.
This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!
Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.
Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.
Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.
Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.