We already have a nice “SALE” badge by default with WooCommerce (as well as the “OUT OF STOCK”) one. These show on the shop page once certain conditions are met.
Now, what if we wanted to show a “NEW” badge for products added in the last 30 days? This would certainly grab the customer attention, and also communicate the fact your shop is constantly updating with new products and content (well, good for Google too, right?).
So, how do they do it? (Sounds like one of those Discovery Channel shows…)
You would know by now ecommerce customers buy products for different reasons. Your store products might be cheaper than your competitors, maybe you offer better shipping rates, possibly you restock products more quickly than anyone else – or simply you’ve got a great product people keep buying.
One way to display your product features and benefits on the Shop page is by using “product badges”, a series of display messages that are able to communicate with the user immediately.
You’re probably already familiar with the “SALE!” badge that WooCommerce gives us by default. What if you wanted to show the exact percentage amount of that offer?
You’re also aware of the “Featured” option for WooCommerce products. Yes, they show in the “Featured” product shortcode, but what if you wanted the shop to display these special products in a different way, i.e. by using a special badge?
Well, there are millions of examples on how you could improve your products page (and single product page) by making the most of product badges. Thankfully there are snippets and plugins that can help you with that.
A little investment might mean better click-through rates and therefore higher conversion rates!