When a new version of the WooCommerce plugin is released, and the WordPress dashboard starts sending you notifications that it’s time to update, this question comes always to mind: “Should I update WooCommerce right now, wait a little longer, or stay on the same version unless something breaks?“
Well, updating WooCommerce is ALWAYS a big risk – potentially you can break your live website and miss out on traffic and sales. This can happen every time a significant update is released – many store owners don’t update their stores because they feel the hassle is not worth the effort.
But updating WooCommerce is definitely a good idea for the long-term. The main cause of WordPress hacking is because of out-of-date plugins and themes. And this is where staging environments come in.
A staging website is a clone of your existing live store. It’s completely separate and it doesn’t affect your live store in any way. Staging is also called “testing environment” or “sandbox”, while your live site is usually called “production environment”.
Staging gives you the benefit of 1-click-cloning in a few minutes, updating and testing WooCommerce without worrying about breaking your actual live website, and finally “pushing” the changes to the live website (a.k.a. overwriting the live environment), so the functioning is 100% guaranteed.
If you’re here it’s because your WooCommerce website is slow and you’re wondering why the “/?wc-ajax=get_refreshed_fragments” URL generates delays and server loads (spikes).
Besides, there is too much online literature about WooCommerce Ajax Cart Fragments (including specific plugins and performance plugin options), and you want to learn quickly what they are before understanding if and how you should disable them.
Performance optimization tools like Pingdom and GTMetrix often put the blame on this little WooCommerce functionality. And disabling it carefully can give you a boost in speed, page load and ultimately sales conversion rate.
This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!
The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.
If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…
Once again, a slow WooCommerce website is costing you money.
I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:
73% of mobile users have abandoned a site due to it taking too long
47% of people expect a site to load in 2 seconds or less
79% of people who encounter a performance issue won’t return again to buy
So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.