WooCommerce: Purchasing Power Parity (PPP) Discounts

Since… today, Business Bloomer online courses are affordable for everyone.

It’s unfortunate that digital products (such as our WooCommerce online courses) are priced in USD dollars but there is no adjustment for less privileged countries.

This is a pity because content should be accessible to ALL WooCommerce developers around the world, no matter their income level. I receive dozens of emails per month from amazing people who can’t really afford a USD 397 course because they make that amount of money in 4 months if they’re lucky.

So, let’s change this. Here comes Purchasing Power Parity (PPP) to the rescue.

PPP is a special metric that tells us the real “purchasing power” of a given country. Take a basket of identical goods, pay in your local currency in your own country; purchase the same items in USD in the United States. Compare that difference to the actual exchange rate. Now you really have an idea of how much a country can afford to pay for that basket of goods.

Let’s talk in plain English. Are you from India? You may get up to 75% off our online courses. Are you from South Africa? Maybe a 59% discount! Are you from Argentina? 61% off on average. Are you from Norway? No discount, sorry (it seems you do better than the US). And so on…

In this post, I’ll go through a quick PPP math example to give you some context, and then I’ll tell you how I implemented PPP discounts in this same WooCommerce website.

Want to help me test the PPP discount functionality which is currently in beta? Add a course to cart e.g. CustomizeWoo PRO, select your billing country at checkout, and leave a comment below with the discount you got, if any.

Enjoy!

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WooCommerce: How to Sell Online Courses

eLearning has become the “new normal” since the pandemic, as the number of course creators has increased and the demand for online learning has expanded.

Compared to one-on-one tutoring, which has an 8-10% retention rate, eLearning has an exceptional retention rate of  25-60%. A significant reason behind this is the control and flexibility it offers people over where, when, how, and what they want to learn. 

If you’re someone who owns an eLearning website, one thing that can make you significantly stand out, get more customers, and drive referrals is – offering the best learning experience to your audience.  

However, it’s not that easy. From building effective courses, and updating modules and lessons to ensuring an excellent and user-friendly interface with round-the-clock customer support – handling everything manually is challenging. 

Enter WooCommerce Learning Management System (LMS) plugins. 

These plugins help you design courses professionally and improve the learning experience through advanced features, functionalities, and customizations that best suit your course and your audience’s needs.

We’ve done the legwork for you and compiled a list of the top four WooCommerce LMS plugins that will help you build and manage your online courses seamlessly, offering a truly immersive learning experience to your audience. But first, let’s quickly understand what WooCommerce LMS plugins are and how they work.

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