If you want to increase your AOV (Average Order Value), you can definitely start from the WooCommerce Checkout page.
A client asked me to place a “Donation Area” close to the “Place Order” button (so at the bottom of the page, once customers are ready to pay) to drive more awareness around this add-on. All I had to do was creating hidden products with a donation value, use my own “Custom Add to Cart URL” guide to create add to cart links and print an HTML box right above the checkout button by using my WooCommerce Visual Hook Guide for the Checkout Page. Enjoy!
I had the pleasure to speak at WordCamp Prague 2019. I spoke about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to the audience. Trust me – increasing your WooCommerce sales can also be done with a free, short, easy PHP snippet.
So, given that I want to share all the snippets I talked about, this is a quick recap. Copy them, test them (a must!) and then use them. And let me know if your conversion rate and/or AOV (average order value) increased!
AOV a.k.a. Average Order Value is one of the most important ecommerce metrics. It describes the average order total in a given period of time. If this year your WooCommerce website converted 150 orders and made $30,000 in revenue, your AOV for this year is $30,000/150 = $200 (i.e. on average, you can expect each order to be $200).
If you don’t know what your WooCommerce store AOV is, immediately go to WordPress Dashboard > WooCommerce > Reports > Orders > Sales by Date > Year and divide “net sales in this period” by the number of “orders placed”. But be careful – those reports are sometimes not correct (I know WooCommerce is working on this at the moment). Mine is giving me AOV = €2… and I know that’s not right.
This is a great WooCommerce snippet (or plugin, if you wish to call it like that) for those who want to provide conditional checkout fees. For example, you might need to display custom checkout radio buttons to pick premium packaging types, gift wrapping options, specific services or whatever can increase your AOV (Average Order Value).
Radio button selection must work with “Ajax” – which means as soon as the radio button is chosen, checkout must refresh in order to display the updated fees and totals.
Something similar (and also more complex, such as offering additional products) is achieved by the WooCommerce Checkout Add-Ons Plugin sold on the official WooCommerce.com marketplace. But in this case, we want to take a look at custom coding so you’ve got something to play with! Enjoy.
This is a very cool snippet that many of you should use to increase your average order value. Ecommerce customers who are near the “free shipping” threshold will try to add more products to the cart in order to qualify for free shipping. It’s pure psychology.
Here’s how we show a simple message on the WooCommerce Cart page. Enjoy!