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WooCommerce: 8 Best Email Marketing Services

Emails are a vital part of a successful eCommerce store. Successful store owners nurture their potential customers using email automation and send them the right information in right time to nudge them towards purchase.

They setup automation to create a relationship with their customers by sending emails (Welcome emails, Discount emails/Upsell Offers, Abandoned cart emails, Order confirmation emails,Post-Purchase Follow Up) based on buyers journey they are in.

WordPress: Top 5 Plugins for Email Automation

You need email marketing to build your connection and generate more and more leads. But email marketing isn’t as easy as people make it out to be. It takes a considerable amount of time, energy, and resources.

In fact, statistic shows that over 68% of companies spend a week (or more) on the production of just one email.

This is a whole lot of time. Do you have this much time on your hands?

And the problems do not end here.

More often than not, people put in so much effort, but don’t see deserved profits, resulting in a measly conversion rate.

This is where automation comes in.

In this article, we will discuss some of the best WordPress plugins for email automation so that you can optimize your email marketing process.

WooCommerce: Hide “Thanks for shopping with us” @ Emails

WooCommerce emails come with the following hard-coded (argh!) greetings: ‘Thanks for shopping with us.‘, ‘Thanks for reading.‘, ‘We look forward to seeing you soon.‘, ‘We look forward to fulfilling your order soon.‘, ‘Thanks!‘, ‘We hope to see you again soon.‘ based on the specific email.

While having these greetings in the WooCommerce customer email footer may look nice and friendly, you should have the freedom to remove or edit them.

So, you have two choices: doing that via the email settings, or by “translating” those strings via PHP. Enjoy!

WooCommerce: Remove “Get the app” Ad @ Admin Order Emails

Here’s a quick snippet to disable those (annoying) WooCommerce ads that show in the footer of the “New Order” email (which goes to admins): “Process your orders on the go. Get the app.“

The code is a little different from what you find online, let me know if it works!

WooCommerce: Send Email to Admin Every 3 Hours (Cron Job)

This snippet consists of many WooCommerce tasks: setting up a “WordPress Cron Job” (i.e. schedule a hook that runs on a specific time interval), getting the WooCommerce completed orders from the database, and finally sending a simple email to the store admin.

Complex, but as usual you can simply copy/paste and re-adapt it to your unique specifications. For example, I’m using it to send a survey email to each customer who has placed an order. There are thousands of applications, so this is just the start. Enjoy! Continue reading WooCommerce: Send Email to Admin Every 3 Hours (Cron Job)

WooCommerce: Send a Custom Email on Order Status Change

If you use custom WooCommerce order statuses, or wish to target an order status transition that is not default (e.g. when order goes from “Processing” to “Completed”, the Completed email triggers – but what if you want to target a transition from “Processing” to “Custom Status”?), sending custom emails is quite complex.

First of all, they won’t show under WooCommerce > Settings > Emails (unless you code it, true) – second, no email will trigger. So, how do they do it?

WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

A WooCommerce email notifications pops up – yet another new order, money, revenue, happiness. However, hold on a second – money is not technically in your bank account until you’re forced to give a refund. Even worse, until you realize not only you had to give a refund, but also getting the item back costs you a fortune. And who knows how many times this is going to happen, mostly when you ship physical products.

Fortunately, there are ways in WooCommerce to blacklist customers, deny purchasing from specific countries, block certain IP addresses and do whatever you can to save money.

In the era of Amazon and online shopping we constantly hear of scams and frauds, so this is definitely a topic that shouldn’t be underestimated. A small plugin investment or a few lines of code could actually make a big difference.

Besides, choosing the correct online payment methods (which should give you some sort of anti-fraud out of the box) and avoiding offline payments (bank transfer, cash on delivery, check) are important measures you should already have in place.

So, moving beyond the actual online payments, there is something else we could do to stop scammers placing an order (yes, even before paying or trying to pay). Prevention is better (and more affordable) than cure, right?

I’ve put together a list of WooCommerce plugins and settings you should look into from today on. And sooner rather than later. Enjoy 🙂 Continue reading WooCommerce: How to Blacklist Scammers, Emails, IP, Phones?

WooCommerce: Don’t Send Emails for Free Orders

There are times when you sell free products to give customers access to a membership, an online course, or for other reasons. In these cases, you might not want to send the “Order Completed” email or get the “New Order” transactional notification, so that you can avoid sending and receiving hundreds of emails.

Of course, you’d still want to keep the order emails for amounts above $0. Here’s the fix.

WooCommerce: Send Checkout User Info to Email Recipient

When my blog readers become official Business Bloomer supporters, a few custom fields are conditionally displayed on the WooCommerce checkout (thanks to this snippet or this other snippet).

For example I show a custom user Twitter field. Thanks to the snippets, this is automatically saved into the WordPress User Profile page. But as I love to thank each Business Bloomer supporter on Twitter, I wanted to generate an additional email reminder (to myself, or to an assistant’s email address for example) with the Twitter username I should be thanking. You might need something like this if you need to send a new customer email address to a coworker. Or maybe a new address to a dropshipper…

So, how do you send a custom email with some user information, after such user completes the checkout and a new WooCommerce order is created? Continue reading WooCommerce: Send Checkout User Info to Email Recipient

WooCommerce: Add “Confirm Email Address” Field @ Checkout

A correct email address is worth a thousand dollars, some ecommerce expert would say 🙂 So, you don’t want your WooCommerce checkout visitors to mess up with that, do you?

What about adding an “Email Verification” field? In this way, we can make sure they double check their entry – and also show an error message in case they don’t match!

Let’s see how I implemented this for a freelancing client of mine – I’m sure you will be grateful!

WooCommerce: Hide Hidden Products From Cart, Order, Emails

While working on a workaround for a client, I had to hide a hidden product from the cart, checkout, order received and emails. Hidden products already don’t show on the shop and category pages, but they do show on the cart if they’re added to cart “programmatically”.

A tough task, but as usual here I come with the solution 🙂

WooCommerce: Add New Row @ Order Totals (Email & Thank-you Page)

While working for a freelance client, I did some research on the code that generates the “Order Totals” table. This shows on the Thank-you Page and also on the Email Receipt. So, what if we wanted to add a table row to the foot of such table? Continue reading WooCommerce: Add New Row @ Order Totals (Email & Thank-you Page)

WooCommerce: Add CSS to Order Emails

Unlike your WordPress theme, you can’t just add CSS to your style.css in order to customize the look of the WooCommerce emails.

This handy PHP snippet is therefore the only viable solution. It’s a little tricky but once you get the idea, adding CSS to Order Emails is a breeze.

WooCommerce Visual Hook Guide: Emails

WooCommerce customizers: the Visual Hook Guide is back!

Here’s a visual HTML hook guide for the WooCommerce Emails. This visual guide belongs to my “Visual Hook Guide Series“, that I’ve put together so that you can find WooCommerce hooks quickly and easily by seeing their actual locations.

Let me know in the comments if this resource is helpful and how. Enjoy!

WooCommerce: Add First Name to Order Email Subject

Today we take a look at the WooCommerce Emails and specifically at how to change the subject of the Customer Processing Order email by adding the billing “First Name”. As usual, this is a matter of 3 lines of PHP code – feel free to copy/paste and customize it to your liking 🙂

WooCommerce: Move / Reorder Checkout Fields (Email, Country, etc.)

We’ve already seen how to disable fields on the checkout page by using a simple snippet.

Given my ultimate goal of trying to do as much as possible without installing heavy-weight plugins, today we’ll take a look at how to move fields around inside the billing & shipping sections.

WooCommerce: Add Payment Method to Order Emails

If you wish to print the payment gateway name on order emails (in its own paragraph below the order items table), here’s a handy snippet for you.

All you need to use is the “woocommerce_email_after_order_table” hook to pick the correct position, and then the “get_payment_method_title” WooCommerce function to return the payment gateway name. Enjoy!

WooCommerce: Add Content to a Specific Order Email

Customizing WooCommerce emails via the WordPress dashboard is not easy and – sometimes – not possible. For example, you can’t edit or add content to them unless you’re familiar with code.

Well, here’s a quick example to learn how to add content to any WooCommerce default order email. In this case study, our goal is showing an upsell to get buyers to go back to the website and buy with a coupon code. Enjoy!

WooCommerce: Maximize Sales with Deep Customer Data Insights

WooCommerce is far from just another ecommerce platform, it is a powerhouse that runs on WordPress, and brings with it limitless possibilities when it comes to operating a high-caliber online retail operation.

One aspect of the platform that is often ignored and underutilized is its remarkable data-harnessing capabilities.

When combined with the magic of data, WooCommerce sites can predict what their customers need, even before they know it themselves, adding substantial value, while improving cart sizes, margins, and profitability in the process.

In this article, we take a look at what data depth is, and how to make it work with WooCommerce to enhance campaigns and profitability in the long run.

WooCommerce: Redirect URL With SKU To Single Product Page

Let’s say your WooCommerce product has the following permalink: example.com/shop/t-shirts-tops-and-blouses/t-shirt-casual-v-neck-longsleeve-green-medium-cotton-stretch

Wouldn’t it be shorter, more fun and neater if you could also reach the same exact single product page by using example.com/sku00001 in the browser bar, where “sku00001” is the product SKU?

Well, in today’s snippet we will create a simple redirect from a custom URL that contains the product SKU to the product page, so that you can use the URL “shortener“ in your email marketing, display advertising, blog posts and anywhere you want to show a “pretty link” instead of a full, long, boring product page URL.

Enjoy!