This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!
I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.
I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.
But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.
So what should be taken into account when you do keyword research?
Your website’s authority, number of pages, quality of content, etc.
Your goals and objectives – branding, exposure, traffic, leads, sales
Your budget, resources, and deadlines
Your industry and competitive landscape
I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.
We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.
The most efficient way to turn your restaurant / food business into a money-making machine is to cater to your customer’s needs better than you do now. Supposing you have a modern interior design, tasty food, friendly atmosphere, professional personnel, etc… what else can you do for your business?
You need a bombastic online presence. You need to – maybe – rebuild your restaurant website. Thankfully, if you don’t know much about web design, it’s not a big deal. No need to do anything from scratch nowadays (we entrepreneurs value our time and effort, right?).
If you want to enable online food ordering, sell restaurant gift cards, turn your takeaway into an optimized online booking system, or give online users the freedom to build their custom pizza, it’s time to switch to a WooCommerce theme.
Ecommerce is all about user experience, and making it easier for people to add to cart and checkout smoothly. Reducing the number of checkout fields is a great idea for example – as well as graphically communicating your number 1 objective: “please add to cart now!”.
So, how do you add an icon (or an HTML symbol) to the add to cart buttons in WooCommerce? This can be done in two ways – via CSS if you want to show Fontawesome Icons or via PHP if you prefer to use a simple HTML unicode symbol.
If you got here it’s because you’re looking to increase your sales conversion rate by enabling “Multi-Currency” in your WooCommerce website.
The concept behind the currency switcher is simple: if I’m based in Europe I’d love paying in Euros, while if I were based in US I wouldn’t fancy the same treatment and I’d prefer paying in US Dollars – and so on. The more currencies, the higher your conversion rate.
Unfortunately you can only pick one currency from the WooCommerce settings, so you’ll need a plugin for enabling Multi-Currency. And despite there are many WooCommerce currency switcher plugins out there, there is one that stands out from the crowd.
A good currency switcher plugin for WooCommerce has many requirements. First of all, great support and clean code – when dealing with online payments you have to be sure everything works perfectly and that online customers don’t abandon the checkout. Second, Multi-Currency should work together with geolocation: manually selecting currencies is ok and all, but displaying automatically the correct currency based on IP address is much better UX. Finally, you should have the option of deciding conversion rates yourself or using reliable automatic database checking for daily exchange rate checking.
Thankfully, you can achieve all that with a single plugin.
This is a very common issue for B2B / Wholesale WooCommerce website managers.
In these case scenarios, customers usually wish to add to cart multiple variations to cart on the same page, without refreshing it each time. For example, a clothing wholesale customer wishes to order 10 Medium, 15 Large and 5 Small t-shirts from the same product page – without having to do this 3 times.
Thankfully, there are plugins for that. And today I give you two choices – the first where each variation is displayed in a table and has its own add to cart button, and another where there is a single add to cart button for all variations.
As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting for WooCommerce?“.
Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general). There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting platform, there would be only one hosting company left in business. Continue reading What’s the Best Hosting for a WooCommerce Website?
Boom! I was thinking of a way to show a “Share your Purchase on Social Media” on my thank you page right after someone becomes an official supporter. So, I spent some time coding and – as always – now I’m going to spend some more time to share my hard work!
A WooCommerce freelance client had a special request for their online store. And sometimes, just like physical stores, your WooCommerce website need to go on holiday! This means disabling cart, checkout and show a little notice on every WooCommerce page. Continue reading WooCommerce: Holiday/Pause/Closed Mode
Here’s a visual hook guide for Storefront Theme by WooCommerce.
This visual guide belongs to my “Visual Hook Guide Series“, that I’ve put together so that you can find WooCommerce hooks quickly and easily by seeing their actual locations. Also, you can copy & paste in seconds and speed up your customization time.
Let me know in the comments what you think about this resource! Enjoy!
There are times you don’t want to translate the whole installation of WooCommerce just for renaming one short string. There are times you need to rename a label or a little thing and don’t feel like installing a bloated translation plugin.
Thankfully, here’s a little PHP snippet that will work for you instantly. Enjoy!