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WooCommerce: 11 Performance, Security, and Scalability Tips

WooCommerce websites need to be operational at all times: they must load quickly, be secure, and handle large traffic spikes.

Achieving this can be a daunting task without the right strategy and expertise, particularly when dealing with a high number of visitors, as a single problem can result in hours of downtime and lost sales.

In this article, our special guest Martin Ronfort, founder of Dr Tech, will share an overview of the strategies and processes that you can apply to your WooCommerce store and grow with ease

At Dr Tech, in fact, they manage thousands of WooCommerce stores – ranging from small businesses that are just starting out to stores with millions of requests and significant marketing campaigns – and deal with all the technical aspects such as hosting, loading speed, security, updates, backups, uptime, and scalability.

Let’s go, Martin!

WooCommerce: How to Level Up Your Email Marketing

In today’s competitive ecommerce landscape, email marketing plays a crucial role in connecting with customers and driving business growth.

With WooCommerce, you already have a powerful platform at your disposal to send and manage transactional emails effectively. However, when you need to send targeted marketing emails, additional plugins may be necessary.

In this article, we’ll guide you through the process of optimizing your email marketing strategy using WooCommerce.

Whether you’re a seasoned email marketer or just getting started, we’ll explore actionable tips and practical techniques to help you level up your communication game.

So, let’s jump right in!

WooCommerce: Add Product To Order After Purchase

On Business Bloomer I sell a bundle of products, and I use no Bundles plugin for that. So the challenge was to programmatically add a list of products to the order upon purchase, once the bundle product is purchased.

This is an amazing way to save time for the customer, as they don’t need to manually add each product to the cart. In the background, after a successful purchase, some magic code (that you find below) adds products to the order, sets their price to $0.00 (so that the order total is not altered), and saves the order. Enjoy!

WooCommerce: Set Product Price Based On Other Products!

I’m Italian and I love exclamation marks! I also love WooCommerce customization, as you may know. This time I want to show you how I programmatically define the price of my WooCommerce Mini-Plugin All-Access-Bundle product… based on other products.

The backstory: as of today, I sell 18 WooCommerce plugins, and soon I should reach the 400 mark if all goes well. So, I came up with the idea of creating a bundle, and let customers gain access to all of them within a single, discounted purchase.

Yes, I could have purchased a Product Bundle plugin… but I wanted to see if I could create a bundle out of a Simple product.

The only requirements were: set the regular price based on the total price of the plugins, set its sale price based on a percentage discount, automate this so I don’t need to manually update the bundle price every time I add a new product, and add all plugin products to the order upon bundle purchase (we will see this in another snippet). Enjoy!

WooCommerce: Move Sale Badge Beside Price @ Single Product Page

On a default theme, such as Storefront, the single product page template is laid out so that the SALE badge comes first, on its own line, then comes the product title, the product price on its own line, the short description, the product’s stock availability and the add to cart button.

As you can see from the screenshot below, there is lots of white space on the right hand side, so for my new business line (WooCommerce Mini-Plugins, you somewhat guessed it, right?) I wanted to improve the single product page layout and move the SALE badge right beside the price, so that I could achieve two objectives: save some space, and also focus the customer attention on the product price as opposed on to the badge.

So, let’s see how I did it. Enjoy!

WooCommerce: Change “Buy Product” Label for External Products

By default, WooCommerce displays a “Buy Product” button label for external products. This button redirects to the external URL that is entered via the single product settings.

As usual, this “Buy Product” label may not suit all businesses, and therefore WooCommerce gives you the option to rename such buttons via the single product edit page settings. This is great, but at the same time you don’t want to manually edit hundreds of products when you can use a few lines of PHP, right?

So, here’s a super quick fix to override the “Buy Product” external add to cart button label to whatever you wish, without ever touching the manual settings. Enjoy!

WooCommerce Dynamic Pricing: BOGO, Buy X Get Y & Conditional Discounts

Offering promotions is a great way to attract customers and increase sales in your online store. Some promotion strategies that have proven effective are the Buy One Get One Free (BOGO), Buy X Get Y, and WooCommerce dynamic pricing.

Taking this into account, you may want to offer reduced prices to your users in these various circumstances:

Run a flash sale for a limited time.
Encourage your customers to buy specific products in a clearance sale.
Offer product bundles to big spenders.
Add free shipping when someone makes a bulk purchase.
Automatically add gift items as part of your store’s loyalty program.

Without dedicated plugins, these strategies might be utterly difficult to conduct. To save yourself from the coding hassle, you should pick a WooCommerce dynamic pricing plugin to quickly get it up and running.

In this blog post, we will discuss how to create a BOGO promotion, Buy X Get Y, and dynamic pricing rules in WooCommerce based on user conditions. And it requires no coding knowledge. Let’s dive in.

WooCommerce: Close Button @ WooCommerce Checkout Notices

WooCommerce frontend messages and error notifications display on the Single Product page, Cart page, Checkout page, My Account page and may show on page load or upon a specific user action.

The potential problem is that – same as the WordPress backend – WooCommerce messages can use a lot of vertical space, hence can push useful content further down the page, and possibly disturb the navigation – especially on the Checkout page.

A cool workaround may be to place a dismiss “x” button on the WooCommerce notices, so that customers can quickly close them and gain back some space.

We will use a mix of PHP, JS and CSS in the snippet below in order to achieve our final goal. Enjoy!

WooCommerce: Display Stock Status For External Products

By default, WooCommerce external products do not have and do not display any stock, as they are simple redirects to an external URL. This may be unfortunate, because before clicking on an external URL and send people away from your website, you may want to make sure the current item is in stock (so that you have more chances to convert the sale and earn a referral commission, if that’s your business model).

So, how do we “manage stock” for an external product, and display the stock status on the single product page, just before the “Buy Product” button?

WooCommerce: Add a Third Description @ Single Product Page

There are times when the “long description” and the “short description” are not enough on the WooCommerce Single Product page. What if you need to add another HTML content section – say – at the very bottom of the page (and maybe, because of the longer page, add another add to cart button there as well)?

In this simple snippet, we will add another “WYSIWYG” text editor in the Edit Product page, and display the output at the bottom of the single product page. Enjoy!

WooCommerce: Count External Product Clicks

Yeah Google Analytics is cool, but have you ever coded your own tracking functions within your WooCommerce website?

An example may be counting the number of times customers click on the “Buy product” button that displays on the Single External Product Page, and show the counter in the Products Table in the backend.

For example, I use this to calculate the Click Through Rate (% clicks / views) and see how popular an external product is. Of course, you could also decide to extend the counter to all products (simple, variable, etc.) and count the number of times customers click on the Add to Cart, but for today let’s stick to the external products count. Enjoy!

WooCommerce: Limit Sales Of A Product Per Day

Yes, “manage stock” is a nice feature to make sure you don’t oversell a given product based on the stock you have in your warehouse. However, what if you also need to have a “daily sales limit” – say you can’t sell more than 3 of a given product ID in a given day?

This is an interesting functionality that is also helpful for you to learn how to get today’s orders, how to loop through the orders to find a specific product ID and sum its quantities, and finally how to use the woocommerce_is_purchasable filter to set if a product can be purchased or not (which means, the add to cart may or may not show). Enjoy!

WooCommerce: Get 10+ New Widgets With This Elementor Add-on

Already using Elementor to build your one-of-a-kind WooCommerce website?

Great, because you can now take your powered-by-Elementor WooCommerce store to the next level with a new third-party extension.

Think of product tables, grids, and carousels; of product page widgets such as toggles, improved star ratings, sale countdowns, and add to cart plus and minus buttons.

Also, category grid and carousel views. With plenty of layout and styling options, you can create a unique look and feel for your WooCommerce store.

Developed by Consortia, a company with a track record of creating popular plugins for WooCommerce like Bulk Table Editor, Cost & Reports and Bulk Category Editor, the new Consortia Addons plugins is the perfect fit for those who want to step up their Elementor game and take advantage of new features.

WooCommerce: Allow Customers To Define the Product Price

This is a great customization for those WooCommerce store owners who are willing to accept donations, custom amounts, or need anyway that the customer enters a custom price on the product page for paying an invoice or a bill.

This is as simple as creating a simple product with $0 price, and after that using the snippet below to display an input field on the single product page, where customers can enter their custom amount. Enjoy!

WooCommerce: 4 Ways to Grow Your Sales With Omni-Channel Marketing

The goal of marketing automation is to help you save on effort. However, sometimes it comes at the price of poorly targeted campaigns and half-baked marketing content, which can be outright damaging to your business.

The other problem with most of WooCommerce marketing automation tools is that they have a one-off approach to marketing that aims to get as much as possible from one user interaction – during checkout, for example – without providing for loyalty or retention. This goes against the golden rule of marketing, where your biggest asset is your leads and customers and your biggest mission is to retain them.

The solution is to use a omni-channel marketing approach, where a central tool collects and enriches user behavior and history in a unified profile and then uses that profile to deliver relevant campaigns across all user touchpoints.

This ensures more harmonized marketing, a seamless experience for your users and eventually more trust and engagement with your brand. These are all the ingredients you need to increase the loyalty lifetime value of your users and customers.

WooCommerce: Turn Checkout Into a Quote System

There are certainly ways and plugins to turn WooCommerce into a quote engine, but today I want to share a super simple workaround that could be helpful to many.

In a nutshell, we’ll use the same WooCommerce cart/checkout flow, rename a few strings and buttons, enable an offline payment gateway (so there is no actual payment), let the admin revise the order and send back the final invoice, and finally get the customer to pay for their order.

Enjoy!

WooCommerce: How to Automate Upsells and Discounts?

We all want to grow our WooCommerce store sales but creating offers for thousands of products is a nightmare.

What if I said you can grow sales on autopilot and without pouring sweat and money into your business?

This post covers how you can set up automated WooCommerce upsells, discounts, order bumps and other offers – so that you can focus on other aspects of your business while your website does its magic.

Select from ready-made offers, run them on your sites, count your sales, relax.

Without further delays, let’s get started.

WooCommerce: Set Product Discount Percentage @ Product Admin

Let’s say you want to apply a 10% discount on a WooCommerce product. Its original price is $79.56. You go to the “Edit Product” page, go to the “Sale Price” input field, and enter ( $79.56 – 10% ) = $71.63. This is great as you can set the sale price, but this forces you to do some math and waste time.

What if there were a custom select dropdown, where you could directly define a fixed discount e.g. 10% or 25%, without having to calculate the final price?

Well, in today’s tutorial, we’ll see how we can display a dropdown in the Product Edit page, and at the same time how to edit the frontend price once a discount value is selected, so that you don’t need to worry about that manual sale price calculation. Enjoy!

WooCommerce: Dynamically Update Variable Product Attributes @ Single Product

If you’re familiar with WooCommerce variable products, variations are generated from product attribute terms (color: yellow & size: large for example). All possible attribute terms are displayed in the “Additional Information” tab of the single product page, so that the customer has an idea of all the possible product options.

However, as you can see from the screenshot below, this information is static i.e. does not change when you select a variation. It would be much more helpful if the attribute information changed from e.g. “Color: red – yellow – green” to the currently selected variation attribute term e.g. “Color: red“.

In today’s quick snippet, we’ll show just that: a combination of PHP and jQuery to make sure that “Additional Information” tab is always updated based on the selected variation. Enjoy!

WooCommerce: Shoptimizer Theme Review

When building a WooCommerce store, one important factor to keep in mind is offering your customers seamless page navigation and design experience while ensuring faster page speed and performance. It helps boost customer satisfaction and improve business sales.

According to Akamai’s research, even a 1-second delay affects the websites’ conversion rates by 7%, as your store’s page loading speed is one of the important determining Google’s SEO factors.

Thus, to avoid delays and create a beautiful and appealing website, you must choose an excellent WooCommerce theme for your store.

However, considering the wide range of options – selecting a multipurpose, user-friendly, and attractive WooCommerce theme can get challenging and overwhelming. Hence, today, in this article, we review one of the fastest WooCommerce themes – Shoptimizer.

In this article, we’ll review the theme’s overview, interface, important features, and pricing to see if it’s the right fit for your WooCommerce store. Let’s begin!