This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!
Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.
Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.
Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.
Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.
This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!
Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.
Have you ever wondered how these internet giants have captured and retained customers?
Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.
If you don’t use an “Image Lazy Load” plugin, it’s time you install one. And if you happen to pick Jetpack’s free Lazy Load module, you probably did the right thing.
However, since I installed Jetpack Lazy Load, I noticed a little “jump” in my Storefront theme header section, where in fact there is an image – my Business Bloomer logo. The same might apply to any WooCommerce image: a category thumbnail, a single product featured image, a cart icon in the header, a homepage hero image, and so on.
This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!
If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.
While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:
optimized user experience
purchase without logging in
better user engagement
However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.
Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.
This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!
The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.
If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…
Once again, a slow WooCommerce website is costing you money.
I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:
73% of mobile users have abandoned a site due to it taking too long
47% of people expect a site to load in 2 seconds or less
79% of people who encounter a performance issue won’t return again to buy
So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.
The most efficient way to turn your restaurant / food business into a money-making machine is to cater to your customer’s needs better than you do now. Supposing you have a modern interior design, tasty food, friendly atmosphere, professional personnel, etc… what else can you do for your business?
You need a bombastic online presence. You need to – maybe – rebuild your restaurant website. Thankfully, if you don’t know much about web design, it’s not a big deal. No need to do anything from scratch nowadays (we entrepreneurs value our time and effort, right?).
If you want to enable online food ordering, sell restaurant gift cards, turn your takeaway into an optimized online booking system, or give online users the freedom to build their custom pizza, it’s time to switch to a WooCommerce theme.
As a WooCommerce development freelancer, every day I repeat many coding operations that make me waste time. One of them is: “How to get ____ if I have the $order variable/object?“.
For example, “How can I get the order total“? Or “How can I get the order items“? Or maybe the order ID, customer ID, billing info, payment method, total refunds and so on… hopefully this article will help you save time as well!
Sometimes, you may have the $order_id available for example. In that scenario, you can “get” the order object with the wc_get_order WooCommerce function.
It’s also possible to gain $order information if you are in an email template. This can be helpful to show additional $order information in your transactional communications or trigger custom functions. Either way, enjoy!
Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
I had the pleasure to speak at the Dublin WordPress Meetup in March 2018. The presentation title was “How to Sell A-N-Y-T-H-I-N-G with WordPress + WooCommerce”, aimed at both beginners and more advanced designers.
Some of those who are only starting with WordPress didn’t know you can transform ANY WordPress install into an Ecommerce website in a matter of minutes.
Allowing sellers to use your online platform to reach wider audiences without holding stock, investing in shipping and warehousing and – let’s be honest – with a few dollars budget… is actually possible in WooCommerce.
The WooCommerce Multi-Vendor/Marketplace scenarios are many – not a surprise. And sometimes, a plugin is all you need to build an Amazon-alike website. Not bad for a small investment – you can focus on the marketing while the WooCommerce plugin does the rest.
However, building a full website, no matter its project specifications, is never easy. Many WooCommerce and ecommerce entrepreneur underestimate how much work, caution, attention, patience and money are needed to complete an online platform. Nothing is free – if something looks doable with a $79 plugin you also need to consider the cost of time, outsourcing, marketing and third parties (such as picking a reliable hosting).
Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.
If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.
The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.
Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.
A client of mine asked me to code a checkbox on the single product page called “Is this a gift?”. They noticed that their customers who want to gift the product to a friend get confused with the “Shipping to a different address” form in the WooCommerce checkout.
I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce products without having to generate a coupon code.
Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).
In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP.
Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.
A few months won’t be enough either.
If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.
In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.
Five makes-a-lot-of-sense steps you should follow in order to complete your journey.
So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?
As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting for WooCommerce?“.
Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general). There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting platform, there would be only one hosting company left in business. Continue reading What’s the Best Hosting for a WooCommerce Website?
One of the most common questions while working with any WordPress theme is: “How I can tweak the look and layout of my theme?“. For experienced WordPress users, this is not an issue – but for users who don’t want to get their hand dirty with CSS and PHP, it can be daunting.
For this client, the scope was to do something on the “Thank You” page if a certain product category was purchased. For example, echo a “Thank you for becoming a member!” image in case the category “membership” was in the order.
Here’s the snippet, together with PHP comments so that you can understand how this is done. Enjoy!