We’ve seen a lot of PHP so far on Business Bloomer – WooCommerce after all is a bunch of PHP files! However, sometimes PHP is just not enough, mostly when you need to work with variable products and the “currently selected variation”.
You would know by now ecommerce customers buy products for different reasons. Your store products might be cheaper than your competitors, maybe you offer better shipping rates, possibly you restock products more quickly than anyone else – or simply you’ve got a great product people keep buying.
One way to display your product features and benefits on the Shop page is by using “product badges”, a series of display messages that are able to communicate with the user immediately.
You’re probably already familiar with the “SALE!” badge that WooCommerce gives us by default. What if you wanted to show the exact percentage amount of that offer?
You’re also aware of the “Featured” option for WooCommerce products. Yes, they show in the “Featured” product shortcode, but what if you wanted the shop to display these special products in a different way, i.e. by using a special badge?
Well, there are millions of examples on how you could improve your products page (and single product page) by making the most of product badges. Thankfully there are snippets and plugins that can help you with that.
A little investment might mean better click-through rates and therefore higher conversion rates! Continue reading WooCommerce: How to Display Custom Product Badges (e.g. %OFF, NEW, FREE)?
We’ve seen in the past how to completely remove the “Default Sorting” dropdown that shows in the WooCommerce Shop, Category and Product Archive pages.
Sometimes, however, you might just need to remove one of the default options, rename a sorting option accordingly to your needs or even add a brand new sorting method. As usual, a few lines of PHP are sufficient to achieve anything, thanks to WooCommerce hooks and filters. Continue reading WooCommerce: Remove, Rename, Add “Sorting” Options @ Shop
Product customization has been revolutionizing ecommerce in the last 5 years. And WooCommerce store owners, if possible, should look into offering additional product options, add-ons, personalizations, custom text and whatever can make a mass product unique to each single customer.
You can now pick your shoe colors, engrave a message on jewelry, upload your own graphics on t-shirts, pick your own ingredients, select custom materials and so on. Correct, some very smart marketer found out a way to sell the same exact product to a bunch of very different, demanding people and make them all 100% happy – while also increasing average order value (AOV), margins, profits, return business and decreasing returns, bad feedback and churn rate.
Most of us rely on WooCommerce product variations to sell the same product in different “sizes” or “colors”… but this has got nothing to do with product “add-ons”. With a product add-ons plugin, you can sell additional options and personalizations on top of the existing product attributes.
Good news is there are free and premium plugins that can help you implement product options, customization and add-ons… and eventually increase your profit. Continue reading WooCommerce: How to Sell Product Customizations & Add-Ons
One of the most common WooCommerce questions is: can I use WooCommerce to build a catalog of products (without add to cart, price… basically a product gallery)? Using WooCommerce for this case scenario is indeed very helpful – you can make the most of all the inbuilt features such as single product gallery and carousel, image zoom, product description tabs, attributes, categories, tags and related products. Basically a much better version than a standard image gallery.
Another question might be: can I disable the WooCommerce add to cart / cart / checkout functionality until the time I am able to sell my products? This is another common scenario that many WooCommerce store owners require.
Besides, certain products in your WooCommerce website might be for sale and others might not. In this case, you’d want to disable the add to cart functionality from specific categories or products.
Finally, you might want to restrict the cart / checkout functions to logged in, registered users only. This is if you run a wholesale business for example, and wish to hide your prices to the public.
Either way, when the “Add to Cart” button gets hidden, a contact form might be required – this is what I call a “Product Inquiry” form.
Good news is there are snippets and plugins that can make your life easier, your admin time more efficient and your product management simpler. And today we’re taking a look at the best options. Continue reading WooCommerce: How to Enable Catalog Mode?
You want your website visitors to checkout fast, pay you faster and receive their item quickly. However, speed matters for us WooCommerce store owners as well.
By looking at this year’s time-sheets for my own business, about 50% of the time was spent between marketing and admin – and the “admin” part is the one we’re tackling today.
If you run a busy WooCommerce shop with hundreds of products, you probably noticed how annoying it is to edit products one by one.
Yes, the WooCommerce admin dashboard allows us to do certain bulk edits a la WordPress, however you must play with the “screen options” and also the filtering is not good enough.
On the other end, as WooCommerce managers we’re probably more familiar with Excel-alike spreadsheets where all our products are editable with a single click in a specific cell.
Good news is there are plugins that can make your life easier, your admin time more efficient and your product management simpler. And today we’re taking a look at the best options. Continue reading WooCommerce: How to Bulk Edit Products?
If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.
Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.
Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.
Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.
In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading Advanced WooCommerce Tracking: Analytics, Reports, Exports, Segmentation
1% is a relatively average ecommerce sales conversion rate. In other words, every 100 website visitors, 99 are not going to purchase anything from your shop – and maybe never will.
Increasing that conversion rate is everyone’s dream. Yet, CRO (Conversion Rate Optimization) is one of the toughest sections of ecommerce marketing. Given the same amount of traffic, how can you convert more sales?
Well, adding a wishlist functionality to WooCommerce is what I consider a vital CRO test. It might or might not work for your specific business (that’s why CRO is tough, no business is born equal), but it’s worth a 12 months trial at least. The good news is that there are great, free, reliable WooCommerce Wishlist plugins available (as well as premium of course), so this is a no-brainer really.
If you never heard of wishlists before, remember those 99 users who had no intention of buying anything on your shop right now? Well, the point I’m trying to make is that they might like to “save” a few products in a wishlist and come back later (even after months) to add those product to cart and complete the checkout.
This is very simple. You’re basically helping users with a functionality not many WooCommerce shops provide. You’re giving those 99 people at least one reason to come back to your store at a later date and – as we will see later – you can even give them magic powers such as sharing their wishlists with friends and using them publicly or privately.
Ok, let’s get started. What are the most reliable “Wishlist” plugins for WooCommerce? Continue reading WooCommerce Wishlist: Top 5 Plugins (Screenshots + Features)
I had the pleasure to speak at the Dublin WordPress Meetup in March 2018. The presentation title was “How to Sell A-N-Y-T-H-I-N-G with WordPress + WooCommerce”, aimed at both beginners and more advanced designers.
Some of those who are only starting with WordPress didn’t know you can transform ANY WordPress install into an Ecommerce website in a matter of minutes.
Those who are pretty familiar with it, on the other end, they’re maybe entrepreneurs who want to set up a Marketplace, a Membership site, a Classified Ads platform or implement some of those Ecommerce features only Amazon and Ebay seem to be able to code with their million dollar budgets. Continue reading How to Sell ANYTHING with WordPress + WooCommerce: WP Dublin 2018 Slides
“Ajax Search” (displaying product search suggestions while a WooCommerce user is typing something in the search bar), is a brilliant idea for all of you ecommerce entrepreneurs.
Saving time to a potential customer is your number one goal. Besides, if your website has a lot of traffic, search should be one of your sales propositions (look at Amazon and eBay to see how prominent the search bar is).
Enabling “Ajax Search” in WooCommerce is actually pretty easy. This time, there is no snippet, but a good combination of free and premium plugins that do the job.
Please note – in this article we will be covering the “Ajax Search” plugins and not the product filtering ones, which are fairly different in regard to the functionality they provide.
So, what are the most reliable “Search Suggestion” plugins for WooCommerce? Continue reading WooCommerce: How to Show Product Search Suggestions?
Building the next Amazon is everyone’s dream.
Allowing sellers to use your online platform to reach wider audiences without holding stock, investing in shipping and warehousing and – let’s be honest – with a few dollars budget… is actually possible in WooCommerce.
The WooCommerce Multi-Vendor/Marketplace scenarios are many – not a surprise. And sometimes, a plugin is all you need to build an Amazon-alike website. Not bad for a small investment – you can focus on the marketing while the WooCommerce plugin does the rest.
However, building a full website, no matter its project specifications, is never easy. Many WooCommerce and ecommerce entrepreneur underestimate how much work, caution, attention, patience and money are needed to complete an online platform. Nothing is free – if something looks doable with a $79 plugin you also need to consider the cost of time, outsourcing, marketing and third parties (such as picking a reliable hosting).
Anyway, today we’ll take a look at the 3 best plugins for turning a WooCommerce website into a multi-vendor marketplace, including a simple PHP snippet that might just be enough for you. Continue reading WooCommerce: How to Build a Multi-Vendor Website (Marketplace)?
Ever wondered how you could add a new product type to WooCommerce admin (on top of the default Simple, Variable, Grouped and External)?
Well, while I was coding this for a client I found a lot of literature online – but nothing really worked for the latest WooCommerce release.
So, here’s the working fix! Continue reading WooCommerce: How to Create a New Product Type
Adding and displaying custom fields on WooCommerce products is quite simple. For example, you can add a “RRP/MSRP” field to a product, or maybe use ACF and display its value on the single product page.
Easy, yes. Unfortunately, the above only applies to products without variations (or the parent product only if it’s a variable product). So the question is: how do we add, save and display a custom field for each single variation? Continue reading WooCommerce: Add Custom Field to Each Product Variation
Not all WooCommerce websites are born equal. Sometimes a price and an add to cart button are just not enough.
B2B platforms, wholesalers and high-ticket businesses are usually quite flexible with their pricing and might need to give customers the freedom to request a quote.
Correct, WooCommerce can be used as a quoting engine as opposed to a standard ecommerce website (or both can be enabled at the same time if there are two different audiences).
As usual, there are different solutions. In this article, we’ll see how to use a simple code snippet to show a contact form on the single product page, we’ll see which free plugins are available on WordPress.org and – of course – we will also take a look at more advanced, premium extensions.
Either way, the beauty about WooCommerce is that with the click of a button you can customize the way it behaves! Continue reading How to Enable WooCommerce Customers to Request a Quote?
If you got here it’s because you’re looking to increase your sales conversion rate by enabling “Multi-Currency” in your WooCommerce website.
The concept behind the currency switcher is simple: if I’m based in Europe I’d love paying in Euros, while if I were based in US I wouldn’t fancy the same treatment and I’d prefer paying in US Dollars – and so on. The more currencies, the higher your conversion rate.
Unfortunately you can only pick one currency from the WooCommerce settings, so you’ll need a plugin for enabling Multi-Currency. And despite there are many WooCommerce currency switcher plugins out there, there is one that stands out from the crowd.
A good currency switcher plugin for WooCommerce has many requirements. First of all, great support and clean code – when dealing with online payments you have to be sure everything works perfectly and that online customers don’t abandon the checkout. Second, Multi-Currency should work together with geolocation: manually selecting currencies is ok and all, but displaying automatically the correct currency based on IP address is much better UX. Finally, you should have the option of deciding conversion rates yourself or using reliable automatic database checking for daily exchange rate checking.
Thankfully, you can achieve all that with a single plugin. Continue reading How to Enable WooCommerce Multi-Currency?
Yet another million dollar question… not! In fact, the answer is pretty damn easy: you should use both payment gateways on your WooCommerce checkout (sorry about the spoiler). And here’s the proof. Continue reading Should I use PayPal or Stripe @ WooCommerce Checkout?
As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting for WooCommerce?“.
Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general). There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting platform, there would be only one hosting company left in business. Continue reading What’s the Best Hosting for a WooCommerce Website?
I had the pleasure to co-organise the very first WordCamp Dublin this year. We welcomed 26 amazing speakers, 250 attendees, incredible sponsors and enjoyed a great venue and tasty food.
Just because organising, MCing, managing speakers and writing website content were not enough, I also decided to run a 45mins workshop titled “WooCommerce Customization Masterclass” and I have to say I received great feedback despite the lack of voice, sleep and energy (thank you)!
I spoke briefly about WooCommerce customization, my WooCommerce visual hook guides, the difference between snippets and plugins and finally demoed a few snippets to add, remove and move WooCommerce content to/from the Single Product Page.
Continue reading WooCommerce Customization Masterclass: WordCamp Dublin 2017 Slides & Video
This is a nice follow up from last week’s snippet “WooCommerce: Slashed Cart Subtotal if Coupon @ Cart“, where I showed how to display original/discounted cart total on the same totals table row.
This time, I want to let users know the original and discounted cart item (product) amount after a certain coupon is applied. Who knows – this might improve your Cart U/X 🙂 Continue reading WooCommerce: Display Cart Item Subtotal With Coupon Discount
This is a nice snippet to let users know what the original cart amount was by slashing the price and showing the price after the discount on the same line (subtotal). You can then hide the coupon code line if you wish 🙂 Continue reading WooCommerce: Slashed Cart Subtotal if Coupon @ Cart