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27 WooCommerce SEO Tips (For Non-Techies)

I had the pleasure to speak at WordCamp Milano 2018, and I had a blast! I believe the topic was pretty interesting, so you all deserve a long post recap with actionable tips and screenshots to understand basic WooCommerce SEO (video of the presentation will be available soon).

The following WooCommerce Search Engine Optimization tips are mostly non technical, and are aimed at WordPress and WooCommerce users who never heard of “schema”, “long tail”, “301” and “hreflang” (although if you did, please have a read anyway, make sure to post a comment and contribute to this post with your expertise).

The thing is – SEO is never going to die. Besides, Google & co. constantly improve their website ranking algorithms. This means what you learned 5 years ago in regard to SEO might not work today, and what you learn today might not work in 2 years time… you get the point.

In this blog post, we will analyze and study 27 evergreen SEO factors for WooCommerce websites. These should be applied (or not applied, as there are many “not to do” tips as well) to your ecommerce website at all costs if you believe you deserve better ranking (who doesn’t?). And as they’re evergreen, they’re likely not to go away for a few years at least 🙂

So, let’s get started! Continue reading 27 WooCommerce SEO Tips (For Non-Techies)

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The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

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WooCommerce Customization Masterclass: WordCamp Dublin 2017 Slides & Video

I had the pleasure to co-organise the very first WordCamp Dublin this year. We welcomed 26 amazing speakers, 250 attendees, incredible sponsors and enjoyed a great venue and tasty food.

Just because organising, MCing, managing speakers and writing website content were not enough, I also decided to run a 45mins workshop titled “WooCommerce Customization Masterclass” and I have to say I received great feedback despite the lack of voice, sleep and energy (thank you)!

I spoke briefly about WooCommerce customization, my WooCommerce visual hook guides, the difference between snippets and plugins and finally demoed a few snippets to add, remove and move WooCommerce content to/from the Single Product Page.

Continue reading WooCommerce Customization Masterclass: WordCamp Dublin 2017 Slides & Video

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From 0 to 208,838 Website Visitors: #WCBelfast 2016 Content Marketing Slides & Video

I had the pleasure to present at #WCBelfast 2016. My 45mins presentation was titled “Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool” and I have to say I received great feedback (thank you!).

I really hope to keep appearing at WordCamps all over the world to teach my knowledge to as many WordPressers as possible – but for now, here are the slides and here’s the video on WordPress.tv (not available yet). Continue reading From 0 to 208,838 Website Visitors: #WCBelfast 2016 Content Marketing Slides & Video