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27 WooCommerce SEO Tips (For Non-Techies)

I had the pleasure to speak at WordCamp Milano 2018, and I had a blast! I believe the topic was pretty interesting, so you all deserve a long post recap with actionable tips and screenshots to understand basic WooCommerce SEO (video of the presentation will be available soon).

The following WooCommerce Search Engine Optimization tips are mostly non technical, and are aimed at WordPress and WooCommerce users who never heard of “schema”, “long tail”, “301” and “hreflang” (although if you did, please have a read anyway, make sure to post a comment and contribute to this post with your expertise).

The thing is – SEO is never going to die. Besides, Google & co. constantly improve their website ranking algorithms. This means what you learned 5 years ago in regard to SEO might not work today, and what you learn today might not work in 2 years time… you get the point.

In this blog post, we will analyze and study 27 evergreen SEO factors for WooCommerce websites. These should be applied (or not applied, as there are many “not to do” tips as well) to your ecommerce website at all costs if you believe you deserve better ranking (who doesn’t?). And as they’re evergreen, they’re likely not to go away for a few years at least 🙂

So, let’s get started! Continue reading 27 WooCommerce SEO Tips (For Non-Techies)

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15 WordPress Themes for Bloggers-To-Be

Are you thinking of starting a WordPress blog?

Great – let’s take a look at what we’ve got here: awesome templates for personal portfolios, food and beverages blogs, cooking blogs, fashion blogs, lifestyle blogs, magazines, speakers, book clubs, travel and photography blogs, and so on… there is really a wide choice of topics out there!

But with the content being the number 1 objective for your blog, don’t forget you also need good functionalities and design features. By opting for a professional WordPress theme from the very beginning, for a little investment, you can get everything you need out of the box:

  • Responsive design + cross browser compatibility – very important for mobile browsing
  • Shortcodes to display content blocks in any page / post, which significantly speed up customization
  • Advanced customization settings – you can change typography, logo, navigation, slider, page templates, footer so that every detail is in line with your brand
  • Predefined page templates for various standard pages like customers’ testimonials, about page, contact page. Every page of your blog can look different
  • Compatibility with WordPress Customizer, so that you can view the amendments in real time

There are many, maybe unlimited, professional WordPress themes for personal blogs – so here’s a quick roundup of 10 that might catch your attention. Have fun! Continue reading 15 WordPress Themes for Bloggers-To-Be

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WooCommerce Workshop: DCU 2018 Slides

I had the pleasure to speak at the Dublin City University Business School in April 2018. I was kindly invited by Grace Fox, a lecturer who looks after the Masters in Digital Marketing.

The workshop title was “WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.”, aimed at helping students build an ecommerce enabled website with WordPress and WooCommerce.

During the 4 hours workshop we covered the following topics:

  • 1. Introduction: Things You Should Know Before Installing WC
  • 2. DEMO: How to Install WC
  • 3. DEMO: Walk-Through of the Most Important Settings & Payment Gateways
  • 4. DEMO: How to Publish Your Products & Test Checkout
  • 5. WooCommerce A.M.A. & Intro to Customisation

Here are the slides of the live demonstration I held.

Continue reading WooCommerce Workshop: DCU 2018 Slides

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How to Sell ANYTHING with WordPress + WooCommerce: WP Dublin 2018 Slides

I had the pleasure to speak at the Dublin WordPress Meetup in March 2018. The presentation title was “How to Sell A-N-Y-T-H-I-N-G with WordPress + WooCommerce”, aimed at both beginners and more advanced designers.

Some of those who are only starting with WordPress didn’t know you can transform ANY WordPress install into an Ecommerce website in a matter of minutes.

Those who are pretty familiar with it, on the other end, they’re maybe entrepreneurs who want to set up a Marketplace, a Membership site, a Classified Ads platform or implement some of those Ecommerce features only Amazon and Ebay seem to be able to code with their million dollar budgets. Continue reading How to Sell ANYTHING with WordPress + WooCommerce: WP Dublin 2018 Slides

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The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading The 10 Commandments of Content Marketing: WordCamp Rome 2017 Slides & Video

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WooCommerce Customization Masterclass: WordCamp Dublin 2017 Slides & Video

I had the pleasure to co-organise the very first WordCamp Dublin this year. We welcomed 26 amazing speakers, 250 attendees, incredible sponsors and enjoyed a great venue and tasty food.

Just because organising, MCing, managing speakers and writing website content were not enough, I also decided to run a 45mins workshop titled “WooCommerce Customization Masterclass” and I have to say I received great feedback despite the lack of voice, sleep and energy (thank you)!

I spoke briefly about WooCommerce customization, my WooCommerce visual hook guides, the difference between snippets and plugins and finally demoed a few snippets to add, remove and move WooCommerce content to/from the Single Product Page.

Continue reading WooCommerce Customization Masterclass: WordCamp Dublin 2017 Slides & Video

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My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce.com is dropping its 50% extension renewals, and moving to a 100% renewal business model.

I found this out at WCEU 2017 and then via WP Tavern. Unfortunately, this announcement is not on WooCommerce blog, on its social media channels or even Automattic.

And yes, this is retroactive – we are now all paying 100% renewals. So, let’s see what I think about this “still not official” news. Continue reading My Take on WooCommerce.com Switching to 100% Renewals

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10 Things Nobody Tells You About Working for Yourself

I’ve been working online while travelling throughout South America for almost 3 months so far and I’ve had a lot of time to think about solopreneurship. After 5+ years as a sole trader, it’s now the right time to write my thoughts. I really hope to give you at least one idea, one tip you can take away.

I would love if you could spend some time to think about it, and leave your comment below to tell me what your thoughts are. Continue reading 10 Things Nobody Tells You About Working for Yourself

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From 0 to 208,838 Website Visitors: #WCBelfast 2016 Content Marketing Slides & Video

I had the pleasure to present at #WCBelfast 2016. My 45mins presentation was titled “Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool” and I have to say I received great feedback (thank you!).

I really hope to keep appearing at WordCamps all over the world to teach my knowledge to as many WordPressers as possible – but for now, here are the slides and here’s the video on WordPress.tv (not available yet). Continue reading From 0 to 208,838 Website Visitors: #WCBelfast 2016 Content Marketing Slides & Video

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#CustomizeWoo: a WooCommerce Online Course for Designers

It’s live. And it’s alive and kicking.

#CustomizeWoo, my flagship Advanced WooCommerce Online Course for designers and DIY store owners, is now live.

In this post, I’m about to show you why I invested 151hrs 39mins 1secs of my time to build #CustomizeWoo, who I’m willing to help, and what the course looks like from the “inside”.

So, here’s the story. Here’s why #CustomizeWoo was born. Continue reading #CustomizeWoo: a WooCommerce Online Course for Designers

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15+ Best Premium WordPress Portfolio Themes

These WordPress Portfolio Themes are recommended for photographers, graphic designers, web designers, artists and whoever has something cool to show on a website!

If you didn’t know, a portfolio website is an essential tool that should be able to generate more business and increase your personal brand awareness. There is no doubt that TODAY, a portfolio website is definitely more important than a CV, no matter what creative industry you work in.

Portfolio websites (and therefore themes) usually have a striking image-based and categorized portfolio section, from where each project can be accessed and studied. Besides, huge importance is given to the “about me” page, where the artist should be able to display her skills, abilities, photo and social media feeds. They should also focus on the most important call to action: “contact us”.

Well, we hope you like our collection of WordPress Portfolio themes. Enjoy 🙂

 

Continue reading 15+ Best Premium WordPress Portfolio Themes

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10+ Best Premium WordPress Recipe Themes

If you have a passion for cooking and want to showcase your recipes (or even turn your hobby into a profitable business!), here are 15+ WordPress Professional Themes you should take a look at.

Whether you plan to build traffic to your recipe blog, set up a membership-only website or even sell your own creations, a ready-made WordPress theme might help you go live fast and concentrate on what you can do best: cooking awesome stuff!

Here’s my selection of recipe themes – look at their demos and see if any of them fits your purpose. Remember, it’s a little investment as opposed to getting custom website development – start small and easy and once you start monetizing you will have more time to grow and add sections to your website 🙂  Continue reading 10+ Best Premium WordPress Recipe Themes

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10 Free WordPress Themes you Can Really Use!

Sometimes it’s easier (and cheaper) than you think. WordPress Theme Development companies do offer some of their themes for free to build their reputation (and increase their premium sales of course).

Here’s a collection of Free Themes for WordPress that you just can’t miss. From portfolio websites to furniture sales, from business to personal brochures, you’ve got a wide choice. Download for free, install, set up quickly and go live with $0…

Following themes are completely free of charge, as well as documentation and support. When you encounter the term “Lite” or “Light”, it might be a freemium model i.e. the theme is free but if you upgrade to premium you can get extra features.

Enjoy, and if you can leave a comment below 🙂 Continue reading 10 Free WordPress Themes you Can Really Use!