WooCommerce AMA with Rodolfo Melogli (Ask Me Anything Woo #1)

I am Rodolfo Melogli, founder of Business Bloomer, WooCommerce development expert, WordPress freelancer, WordCamp speaker, content marketing geek and (like you) small business owner.

This is the first ever WooCommerce AMA (Ask Me Anything) session on Business Bloomer. Rodolfo Melogli will be donating 72 hours of his time and will be available to answer your WooCommerce questions, live, from March 13th until March 15th 2018. Use the comment section below to post your WooCommerce questions.

So, which WooCommerce questions should you ask? Well, here are a few ideas: plugin suggestions, how-to, customization, ecommerce, content marketing, freelancing, speaking, SEO, CRO, business in general – as long as it’s WooCommerce-related!

You can ask your questions in the comment section below and have them answered during the live AMA.

View All WooCommerce Questions & Answers

How do You Sell Gift Cards / Vouchers in WooCommerce?

Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.

If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.

The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.

Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.

In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there. Continue reading How do You Sell Gift Cards / Vouchers in WooCommerce?

How to Enable WooCommerce Customers to Request a Quote?

Not all WooCommerce websites are born equal. Sometimes a price and an add to cart button are just not enough.

B2B platforms, wholesalers and high-ticket businesses are usually quite flexible with their pricing and might need to give customers the freedom to request a quote.

Correct, WooCommerce can be used as a quoting engine as opposed to a standard ecommerce website (or both can be enabled at the same time if there are two different audiences).

As usual, there are different solutions. In this article, we’ll see how to use a simple code snippet to show a contact form on the single product page, we’ll see which free plugins are available on WordPress.org and – of course – we will also take a look at more advanced, premium extensions.

Either way, the beauty about WooCommerce is that with the click of a button you can customize the way it behaves! Continue reading How to Enable WooCommerce Customers to Request a Quote?

How to Increase Your WooCommerce Website Opt-In Rates?

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading How to Increase Your WooCommerce Website Opt-In Rates?

How to Display WooCommerce Variations with Color / Size Buttons?

Displaying product pages nicely is the entrepreneur’s dream.

Good UX means a much higher probability the interested customer is going to add to cart and complete the checkout.

However, WooCommerce variable products come with annoying dropdowns for each attribute (color, size, style, etc. depending on what options you have set up). And as you’ve already got a hint of my personal opinion, dropdowns are UX-killers.

Today, we take a look at handy plugins you can use to display product options (variations) in a user-friendly way. I’ve used these on many websites and they’re pretty reliable. As usual, it’s just the click of a button! Continue reading How to Display WooCommerce Variations with Color / Size Buttons?

WooCommerce: How to Edit Product Prices in Bulk?

I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce products without having to generate a coupon code.

Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).

In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP.

Continue reading WooCommerce: How to Edit Product Prices in Bulk?

How To Become an Advanced WooCommerce Developer?

Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.

A few months won’t be enough either.

If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.

In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.

Five makes-a-lot-of-sense steps you should follow in order to complete your journey.

So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?

Well, despite I dislike all those ninja-like “terms”, let me tell you a thing or two. Then, join me in the comments and let’s keep the conversation going. Continue reading How To Become an Advanced WooCommerce Developer?

WooCommerce: How to Assign Free Shipping to a Single Product?

Believe it or not, the answer to this very frequent question is inside the WooCommerce settings… so don’t worry too much about coding if you’re not a developer!

From the WooCommerce shipping rates, you can select “Free Shipping” as a method but that would apply to ALL products – so how do you override the shipping settings and allow a single product to have free shipping? Continue reading WooCommerce: How to Assign Free Shipping to a Single Product?

What Are the Top Websites Powered by WooCommerce?

Sometimes your prospective web design clients need a little extra convincing.

Well, I have used the “NYT trick” quite a few times (don’t tell me you haven’t done that at least once)… which goes like this:

If the New York Times is using WordPress there must be a reason or two, no?” *facepalm*

So, the same applies to WooCommerce. Is WooCommerce scalable? Is WooCommerce just for small businesses? Is WooCommerce hard to maintain? Or is it that lots of great websites (28% of them apparently) are powered by WooCommerce, including big ones? Continue reading What Are the Top Websites Powered by WooCommerce?

What Are the Must-Use Plugins for a WooCommerce Project?

Ah, if only there were a “simple” WooCommerce project! We would all use the same plugins, copy and paste the same content and the world would be all the same 🙂

So, let’s be clear about this question. There is no must-use plugins list for WooCommerce, as each website is custom and therefore needs different functionalities.

Having said that, many WooCommerce developers use a few identical plugins on almost every project, and this post contains an answer to that. Continue reading What Are the Must-Use Plugins for a WooCommerce Project?

WooCommerce: How to Test Geolocation?

Great question, isn’t it?

How do you make sure your shipping, taxes and currency settings are working properly when they depend on geolocation and you can only test from a single world location?

WooCommerce uses a free geolocation service called MaxMind. By default this is active via the settings but can be disabled. The set of functions (or class) that WooCommerce uses is in the /includes folder, and it’s called Class WC_Geolocation.

Continue reading WooCommerce: How to Test Geolocation?

How to Enable WooCommerce Multi-Currency?

If you got here it’s because you’re looking to increase your sales conversion rate by enabling “Multi-Currency” in your WooCommerce website.

The concept behind the currency switcher is simple: if I’m based in Europe I’d love paying in Euros, while if I were based in US I wouldn’t fancy the same treatment and I’d prefer paying in US Dollars – and so on. The more currencies, the higher your conversion rate.

Unfortunately you can only pick one currency from the WooCommerce settings, so you’ll need a plugin for enabling Multi-Currency. And despite there are many WooCommerce currency switcher plugins out there, there is one that stands out from the crowd.

A good currency switcher plugin for WooCommerce has many requirements. First of all, great support and clean code – when dealing with online payments you have to be sure everything works perfectly and that online customers don’t abandon the checkout. Second, Multi-Currency should work together with geolocation: manually selecting currencies is ok and all, but displaying automatically the correct currency based on IP address is much better UX. Finally, you should have the option of deciding conversion rates yourself or using reliable automatic database checking for daily exchange rate checking.

Thankfully, you can achieve all that with a single plugin.

Continue reading How to Enable WooCommerce Multi-Currency?

WooCommerce: How to Add to Cart Multiple Variations at Once?

This is a very common issue for B2B / Wholesale WooCommerce website managers.

In these case scenarios, customers usually wish to add to cart multiple variations to cart on the same page, without refreshing it each time. For example, a clothing wholesale customer wishes to order 10 Medium, 15 Large and 5 Small t-shirts from the same product page – without having to do this 3 times.

Thankfully, there are plugins for that. And today I give you two choices – the first where each variation is displayed in a table and has its own add to cart button, and another where there is a single add to cart button for all variations.

Continue reading WooCommerce: How to Add to Cart Multiple Variations at Once?

What’s the Best Hosting for a WooCommerce Website?

As a WooCommerce user, WooCommerce blogger and WooCommerce developer I often hear this question: “What’s the best hosting for WooCommerce?“.

Well, first and foremost, there is no “best” hosting for WooCommerce (and WordPress in general). There are so many choices out there that defining the “best” is impossible. Besides, if there were a “best” hosting platform, there would be only one hosting company left in business. Continue reading What’s the Best Hosting for a WooCommerce Website?

Should I Noindex WooCommerce Product Tag Pages?

Ah, yet another million dollar question. If you have organized your WooCommerce products properly, you have “N” product categories and “M” product tags, where “M > N” (actually, if there were such a thing in algebra, it should be “M >>> N” as each product should be assigned to 1 category and multiple tags).

This means a lot of duplicate content. Even worse, if you have a product category called “Hats” and a product tag called “Hat”, what would you do if you were Google? Correct – it would probably not index either one as this is confusing in regard to user experience. Continue reading Should I Noindex WooCommerce Product Tag Pages?