This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!
Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.
The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.
Have you ever wondered how these internet giants have captured and retained customers?
Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.
And here are five ways to make it happen. Continue reading How to Keep Your WooCommerce Customers Loyal?
This is a guest post by Saket Paliwal of Wisdmlabs – if you like the article, make sure to thank him in the comments!
Quality leads are tough to capture in any business. If you think getting traffic is the hardest part, converting it into sales is a whole other challenge. It’s difficult to identify why a lead might not make a purchase – they might not find what they’re looking for, your product might be too expensive or certain items could be out of stock – you’d never know the exact reason until you hear it from the customers themselves.
In a retail store, here’s where a salesperson would come into the picture. If a customer had a question, they’d just walk up to the salesperson and ask their questions.
On a WooCommerce website, however, you have to make use of contact forms or live chat to “talk” to prospective customers like an in-store salesperson would. These pre-sale questions are barriers to sales. You need to make sure every customer query is resolved if you wish to increase the chances of a purchase. Continue reading WooCommerce Request a Quote: Why Choose “Product Enquiry Pro”?
If your WooCommerce store has many products, online customers might get easily lost. There might be way too many pages to visit (“product pagination”) before finding the product they’re looking for. Needless to say, this is a huge loss for your business. Possibly, they’ll never come back.
If you shop on popular ecommerce websites such as Amazon and eBay, you know they carry a billion products each or so. Thankfully, on top of the very useful search bar, these websites provide “product filters” in the sidebar. You can refine by price, reviews, tag, category and so on; the website won’t “refresh” but instead it will return the filtered results immediately on that same page.
These are called “Ajax Product Filters” (Ajax is a set of applications that run in the background without forcing a website page refresh). And as Amazon and eBay just proved to you, these filters are absolutely a must if you have 100+ WooCommerce products.
Luckily, there are plugins for that. And they’re either free or quite cheap when you compare this small cost to your potential Return On the Investment (ROI).
Besides, if you have lots of products you also already have several WooCommerce product categories, product tags, product attributes, product custom fields, prices, stock statuses. This means that implementing Ajax Product Filters in your WooCommerce store might be a matter of 10 minutes: activate the plugin, choose the filter criteria and your users will automatically see a smooth filter widget in the sidebar!
So, what are the best “WooCommerce Ajax Product Filter” plugins? Continue reading How to Enable WooCommerce Product Filters (i.e. “Ajax Filters”)?
This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!
If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.
While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:
- faster access
- personalized content
- optimized user experience
- push notifications
- purchase without logging in
- better user engagement
However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.
Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.
Well, have you ever thought of creating an app without worrying about anything (including its price)? The great news is that you can now create a WooCommerce app without any coding skills. And this is exactly what we’ll see in this tutorial. Continue reading How to Create a WooCommerce iOS / Android App?
This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!
I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.
I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.
But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.
So what should be taken into account when you do keyword research?
- Your website’s authority, number of pages, quality of content, etc.
- Your goals and objectives – branding, exposure, traffic, leads, sales
- Your budget, resources, and deadlines
- Your industry and competitive landscape
I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.
We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.
You’ll see that the tactics and methods described below will utterly improve your traffic coming from Google. Continue reading How To Do Keyword Research For A WooCommerce Site?
You would know by now ecommerce customers buy products for different reasons. Your store products might be cheaper than your competitors, maybe you offer better shipping rates, possibly you restock products more quickly than anyone else – or simply you’ve got a great product people keep buying.
One way to display your product features and benefits on the Shop page is by using “product badges”, a series of display messages that are able to communicate with the user immediately.
You’re probably already familiar with the “SALE!” badge that WooCommerce gives us by default. What if you wanted to show the exact percentage amount of that offer?
You’re also aware of the “Featured” option for WooCommerce products. Yes, they show in the “Featured” product shortcode, but what if you wanted the shop to display these special products in a different way, i.e. by using a special badge?
Well, there are millions of examples on how you could improve your products page (and single product page) by making the most of product badges. Thankfully there are snippets and plugins that can help you with that.
A little investment might mean better click-through rates and therefore higher conversion rates! Continue reading WooCommerce: How to Display Custom Product Badges (e.g. %OFF, NEW, FREE)?
Product customization has been revolutionizing ecommerce in the last 5 years. And WooCommerce store owners, if possible, should look into offering additional product options, add-ons, personalizations, custom text and whatever can make a mass product unique to each single customer.
You can now pick your shoe colors, engrave a message on jewelry, upload your own graphics on t-shirts, pick your own ingredients, select custom materials and so on. Correct, some very smart marketer found out a way to sell the same exact product to a bunch of very different, demanding people and make them all 100% happy – while also increasing average order value (AOV), margins, profits, return business and decreasing returns, bad feedback and churn rate.
Most of us rely on WooCommerce product variations to sell the same product in different “sizes” or “colors”… but this has got nothing to do with product “add-ons”. With a product add-ons plugin, you can sell additional options and personalizations on top of the existing product attributes.
Good news is there are free and premium plugins that can help you implement product options, customization and add-ons… and eventually increase your profit. Continue reading WooCommerce: How to Sell Product Customizations & Add-Ons
One of the most common WooCommerce questions is: can I use WooCommerce to build a catalog of products (without add to cart, price… basically a product gallery)? Using WooCommerce for this case scenario is indeed very helpful – you can make the most of all the inbuilt features such as single product gallery and carousel, image zoom, product description tabs, attributes, categories, tags and related products. Basically a much better version than a standard image gallery.
Another question might be: can I disable the WooCommerce add to cart / cart / checkout functionality until the time I am able to sell my products? This is another common scenario that many WooCommerce store owners require.
Besides, certain products in your WooCommerce website might be for sale and others might not. In this case, you’d want to disable the add to cart functionality from specific categories or products.
Finally, you might want to restrict the cart / checkout functions to logged in, registered users only. This is if you run a wholesale business for example, and wish to hide your prices to the public.
Either way, when the “Add to Cart” button gets hidden, a contact form might be required – this is what I call a “Product Inquiry” form.
Good news is there are snippets and plugins that can make your life easier, your admin time more efficient and your product management simpler. And today we’re taking a look at the best options. Continue reading WooCommerce: How to Enable Catalog Mode?
You want your website visitors to checkout fast, pay you faster and receive their item quickly. However, speed matters for us WooCommerce store owners as well.
By looking at this year’s time-sheets for my own business, about 50% of the time was spent between marketing and admin – and the “admin” part is the one we’re tackling today.
If you run a busy WooCommerce shop with hundreds of products, you probably noticed how annoying it is to edit products one by one.
Yes, the WooCommerce admin dashboard allows us to do certain bulk edits a la WordPress, however you must play with the “screen options” and also the filtering is not good enough.
On the other end, as WooCommerce managers we’re probably more familiar with Excel-alike spreadsheets where all our products are editable with a single click in a specific cell.
Good news is there are plugins that can make your life easier, your admin time more efficient and your product management simpler. And today we’re taking a look at the best options. Continue reading WooCommerce: How to Bulk Edit Products?
There is no doubt – one of the fastest, most affordable and easiest ways to increase your WooCommerce sales is to “hire your own customers”.
You’ve probably heard of affiliate commissions, referral programs, influencer marketing, brand ambassadors and so on. Online brands are doing all they can to promote this strategy and tap into their fans’ communities.
As a WooCommerce store owner, no matter whether you sell digital or physical products, you should definitely give an affiliate program a go. Besides, what if I told you enabling such a complex system was actually super easy?
With a simple plugin you can immediately add an affiliate marketing program to your WooCommerce website, give registered affiliates their own dashboard with statistics and revenue, pay them via PayPal or Stripe either manually, immediately or monthly and basically do absolutely no coding or complex set up.
Decide your referral commission (e.g. $10 per product, or 15% per order), install the affiliate plugin, contact all your existing customers, subscribers, fans, followers and see your sales grow.
For such a little investment, your returns might be reasonable enough and there is really nothing stopping you from implementing this today.
In this article, we’ll take a look at some of the most reliable WooCommerce Affiliate plugins. They all do the trick, so it’s up to you to make that final choice. Continue reading WooCommerce: How to Run an Affiliate / Referral Program?
Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
If you don’t know what GDPR is or need a good refresher, read Wikipedia’s GDPR page or the “Introduction to GDPR Compliance for WooCommerce Stores” on the official WooCommerce blog.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
Please note: I’m not a lawyer and cannot guarantee this article is going to make you 100% compliant – make sure to assess your GDPR compliance with a qualified consultant. Continue reading How To Make A WooCommerce Website GDPR Compliant? (12 Steps)
If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.
Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.
Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.
Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.
In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading Advanced WooCommerce Tracking: Analytics, Reports, Exports, Segmentation
Customizing the WooCommerce “My Account” page is one of the most requested features by designers and developers.
The “My Account” page of an ecommerce website is absolutely vital to the smooth running of its operations, should be well designed in order to allow users to fully make the most of account management and – of course – can be customized in order to convert more sales and or entice for return business.
The “My Account” page is an actual WordPress page (you can find it under “Pages”) which contains a WooCommerce shortcode. Such shortcode outputs the default yet complex account management tabs and their unique content.
In order to customize the look, feel, layout, content and design of the “My Account” page (and all its subpages of course, such as the “Address” page), you have two different choices. If you’re familiar with PHP customization, almost anything can be achieved with simple snippets: add a custom tab, remove a tab, change the content of a tab, sort tabs, and so on. We’ve seen this already on Business Bloomer but I’ll link to a few articles and tutorials below as a reminder.
The other sleek alternative is to use a plugin. Sometimes, this might be a quick and error-free way to achieve what you need without the need of having to code. It’s up to you – so in this article we will see both methods! Continue reading WooCommerce: How to Customize the My Account Page?
1% is a relatively average ecommerce sales conversion rate. In other words, every 100 website visitors, 99 are not going to purchase anything from your shop – and maybe never will.
Increasing that conversion rate is everyone’s dream. Yet, CRO (Conversion Rate Optimization) is one of the toughest sections of ecommerce marketing. Given the same amount of traffic, how can you convert more sales?
Well, adding a wishlist functionality to WooCommerce is what I consider a vital CRO test. It might or might not work for your specific business (that’s why CRO is tough, no business is born equal), but it’s worth a 12 months trial at least. The good news is that there are great, free, reliable WooCommerce Wishlist plugins available (as well as premium of course), so this is a no-brainer really.
If you never heard of wishlists before, remember those 99 users who had no intention of buying anything on your shop right now? Well, the point I’m trying to make is that they might like to “save” a few products in a wishlist and come back later (even after months) to add those product to cart and complete the checkout.
This is very simple. You’re basically helping users with a functionality not many WooCommerce shops provide. You’re giving those 99 people at least one reason to come back to your store at a later date and – as we will see later – you can even give them magic powers such as sharing their wishlists with friends and using them publicly or privately.
Ok, let’s get started. What are the most reliable “Wishlist” plugins for WooCommerce? Continue reading WooCommerce Wishlist: Top 4 Plugins (Screenshots + Features)
“Ajax Search” (displaying product search suggestions while a WooCommerce user is typing something in the search bar), is a brilliant idea for all of you ecommerce entrepreneurs.
Saving time to a potential customer is your number one goal. Besides, if your website has a lot of traffic, search should be one of your sales propositions (look at Amazon and eBay to see how prominent the search bar is).
Enabling “Ajax Search” in WooCommerce is actually pretty easy. This time, there is no snippet, but a good combination of free and premium plugins that do the job.
Please note – in this article we will be covering the “Ajax Search” plugins and not the product filtering ones, which are fairly different in regard to the functionality they provide.
So, what are the most reliable “Search Suggestion” plugins for WooCommerce? Continue reading WooCommerce: How to Show Product Search Suggestions?
Building the next Amazon is everyone’s dream.
Allowing sellers to use your online platform to reach wider audiences without holding stock, investing in shipping and warehousing and – let’s be honest – with a few dollars budget… is actually possible in WooCommerce.
The WooCommerce Multi-Vendor/Marketplace scenarios are many – not a surprise. And sometimes, a plugin is all you need to build an Amazon-alike website. Not bad for a small investment – you can focus on the marketing while the WooCommerce plugin does the rest.
However, building a full website, no matter its project specifications, is never easy. Many WooCommerce and ecommerce entrepreneur underestimate how much work, caution, attention, patience and money are needed to complete an online platform. Nothing is free – if something looks doable with a $79 plugin you also need to consider the cost of time, outsourcing, marketing and third parties (such as picking a reliable hosting).
Anyway, today we’ll take a look at the 3 best plugins for turning a WooCommerce website into a multi-vendor marketplace, including a simple PHP snippet that might just be enough for you. Continue reading WooCommerce: How to Build a Multi-Vendor Website (Marketplace)?
I am Rodolfo Melogli, founder of Business Bloomer, WooCommerce development expert, WordPress freelancer, WordCamp speaker, content marketing geek and (like you) small business owner.
This is the first ever WooCommerce AMA (Ask Me Anything) session on Business Bloomer.
Rodolfo Melogli will be donating 72 hours of his time and will be available to answer your WooCommerce questions, live, from March 13th until March 15th 2018. Use the comment section below to post your WooCommerce questions. So, which WooCommerce questions should you ask? Well, here are a few ideas: plugin suggestions, how-to, customization, ecommerce, content marketing, freelancing, speaking, SEO, CRO, business in general – as long as it’s WooCommerce-related! You can ask your questions in the comment section below and have them answered during the live AMA.
View All WooCommerce Questions & Answers
Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.
If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.
The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.
Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.
In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there. Continue reading How do You Sell Gift Cards / Vouchers in WooCommerce?
Not all WooCommerce websites are born equal. Sometimes a price and an add to cart button are just not enough.
B2B platforms, wholesalers and high-ticket businesses are usually quite flexible with their pricing and might need to give customers the freedom to request a quote.
Correct, WooCommerce can be used as a quoting engine as opposed to a standard ecommerce website (or both can be enabled at the same time if there are two different audiences).
As usual, there are different solutions. In this article, we’ll see how to use a simple code snippet to show a contact form on the single product page, we’ll see which free plugins are available on WordPress.org and – of course – we will also take a look at more advanced, premium extensions.
Either way, the beauty about WooCommerce is that with the click of a button you can customize the way it behaves! Continue reading How to Enable WooCommerce Customers to Request a Quote?
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.
On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.
Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.
If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading How to Increase Your WooCommerce Website Opt-In Rates?