There is no doubt – one of the fastest, most affordable and easiest ways to increase your WooCommerce sales is to “hire your own customers”.
You’ve probably heard of affiliate commissions, referral programs, influencer marketing, brand ambassadors and so on. Online brands are doing all they can to promote this strategy and “tap” into their fans’ communities.
As a WooCommerce store owner, no matter whether you sell digital or physical products, you should definitely give an affiliate program a go. Besides, what if I told you enabling such a complex system was actually super easy?
With a simple plugin you can immediately add an affiliate marketing program to your WooCommerce website, give registered affiliates their own dashboard with statistics and revenue, pay them via PayPal or Stripe either manually, immediately or monthly and basically do absolutely no coding or complex set up.
Decide your referral commission (e.g. $10 per product, or 15% per order), install the affiliate plugin, contact all your existing customers, subscribers, fans, followers and see your sales grow.
For such a little investment, your returns might be reasonable enough and there is really nothing stopping you from implementing this today.
In this article, we’ll take a look at the two most reliable WooCommerce Affiliate plugins. They both do the trick, so it’s up to you to make that final choice. Continue reading WooCommerce: How to Run an Affiliate / Referral Program?
Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
If you don’t know what GDPR is or need a good refresher, read Wikipedia’s GDPR page or the “Introduction to GDPR Compliance for WooCommerce Stores” on the official WooCommerce blog.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
Please note: I’m not a lawyer and cannot guarantee this article is going to make you 100% compliant – make sure to assess your GDPR compliance with a qualified consultant. Continue reading How To Make A WooCommerce Website GDPR Compliant? (12 Steps)
If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.
Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.
Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.
Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.
In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading Advanced WooCommerce Tracking: Analytics, Reports, Exports, Segmentation
Customizing the WooCommerce “My Account” page is one of the most requested features by designers and developers.
The “My Account” page of an ecommerce website is absolutely vital to the smooth running of its operations, should be well designed in order to allow users to fully make the most of account management and – of course – can be customized in order to convert more sales and or entice for return business.
The “My Account” page is an actual WordPress page (you can find it under “Pages”) which contains a WooCommerce shortcode. Such shortcode outputs the default yet complex account management tabs and their unique content.
In order to customize the look, feel, layout, content and design of the “My Account” page (and all its subpages of course, such as the “Address” page), you have two different choices. If you’re familiar with PHP customization, almost anything can be achieved with simple snippets: add a custom tab, remove a tab, change the content of a tab, sort tabs, and so on. We’ve seen this already on Business Bloomer but I’ll link to a few articles and tutorials below as a reminder.
The other sleek alternative is to use a plugin. Sometimes, this might be a quick and error-free way to achieve what you need without the need of having to code. It’s up to you – so in this article we will see both methods! Continue reading WooCommerce: How to Customize the My Account Page?
1% is a relatively average ecommerce sales conversion rate. In other words, every 100 website visitors, 99 are not going to purchase anything from your shop – and maybe never will.
Increasing that conversion rate is everyone’s dream. Yet, CRO (Conversion Rate Optimization) is one of the toughest sections of ecommerce marketing. Given the same amount of traffic, how can you convert more sales?
Well, adding a wishlist functionality to WooCommerce is what I consider a vital CRO test. It might or might not work for your specific business (that’s why CRO is tough, no business is born equal), but it’s worth a 12 months trial at least. The good news is that there are great, free, reliable WooCommerce Wishlist plugins available (as well as premium of course), so this is a no-brainer really.
If you never heard of wishlists before, remember those 99 users who had no intention of buying anything on your shop right now? Well, the point I’m trying to make is that they might like to “save” a few products in a wishlist and come back later (even after months) to add those product to cart and complete the checkout.
This is very simple. You’re basically helping users with a functionality not many WooCommerce shops provide. You’re giving those 99 people at least one reason to come back to your store at a later date and – as we will see later – you can even give them magic powers such as sharing their wishlists with friends and using them publicly or privately.
Ok, let’s get started. What are the most reliable “Wishlist” plugins for WooCommerce? Continue reading WooCommerce Wishlist: Top 4 Plugins (Screenshots + Features)
AKA “Ajax Search” (displaying search suggestions while a WooCommerce user is typing something in the search bar), is a brilliant idea for all of you ecommerce entrepreneurs.
Saving time to a potential customer is your number one goal. Besides, if your website has a lot of traffic, search should be one of your sales propositions (look at Amazon and eBay to see how prominent the search bar is).
Enabling “Ajax Search” in WooCommerce is actually pretty easy. This time, there is no snippet, but a good combination of free and premium plugins that do the job.
Please note – in this article we will be covering the “Ajax Search” plugins and not the product filtering ones, which are fairly different in regard to the functionality they provide.
So, what are the most reliable “Search Suggestion” plugins for WooCommerce? Continue reading WooCommerce: How to Show Product Search Suggestions?
Building the next Amazon is everyone’s dream.
Allowing sellers to use your online platform to reach wider audiences without holding stock, investing in shipping and warehousing and – let’s be honest – with a few dollars budget… is actually possible in WooCommerce.
The WooCommerce Multi-Vendor/Marketplace scenarios are many – not a surprise. And sometimes, a plugin is all you need to build an Amazon-alike website. Not bad for a small investment – you can focus on the marketing while the WooCommerce plugin does the rest.
However, building a full website, no matter its project specifications, is never easy. Many WooCommerce and ecommerce entrepreneur underestimate how much work, caution, attention, patience and money are needed to complete an online platform. Nothing is free – if something looks doable with a $79 plugin you also need to consider the cost of time, outsourcing, marketing and third parties (such as picking a reliable hosting).
Anyway, today we’ll take a look at the 3 best plugins for turning a WooCommerce website into a multi-vendor marketplace, including a simple PHP snippet that might just be enough for you. Continue reading WooCommerce: How to Build a Multi-Vendor Website (Marketplace)?
I am Rodolfo Melogli, founder of Business Bloomer, WooCommerce development expert, WordPress freelancer, WordCamp speaker, content marketing geek and (like you) small business owner.
This is the first ever WooCommerce AMA (Ask Me Anything) session on Business Bloomer.
Rodolfo Melogli will be donating 72 hours of his time and will be available to answer your WooCommerce questions, live, from March 13th until March 15th 2018. Use the comment section below to post your WooCommerce questions. So, which WooCommerce questions should you ask? Well, here are a few ideas: plugin suggestions, how-to, customization, ecommerce, content marketing, freelancing, speaking, SEO, CRO, business in general – as long as it’s WooCommerce-related! You can ask your questions in the comment section below and have them answered during the live AMA.
View All WooCommerce Questions & Answers
Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.
If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.
The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.
Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.
In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there. Continue reading How do You Sell Gift Cards / Vouchers in WooCommerce?
Not all WooCommerce websites are born equal. Sometimes a price and an add to cart button are just not enough.
B2B platforms, wholesalers and high-ticket businesses are usually quite flexible with their pricing and might need to give customers the freedom to request a quote.
Correct, WooCommerce can be used as a quoting engine as opposed to a standard ecommerce website (or both can be enabled at the same time if there are two different audiences).
As usual, there are different solutions. In this article, we’ll see how to use a simple code snippet to show a contact form on the single product page, we’ll see which free plugins are available on WordPress.org and – of course – we will also take a look at more advanced, premium extensions.
Either way, the beauty about WooCommerce is that with the click of a button you can customize the way it behaves! Continue reading How to Enable WooCommerce Customers to Request a Quote?
This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!
Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.
On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.
Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.
If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users. Continue reading How to Increase Your WooCommerce Website Opt-In Rates?
Displaying product pages nicely is the entrepreneur’s dream.
Good UX means a much higher probability the interested customer is going to add to cart and complete the checkout.
However, WooCommerce variable products come with annoying dropdowns for each attribute (color, size, style, etc. depending on what options you have set up). And as you’ve already got a hint of my personal opinion, dropdowns are UX-killers.
Today, we take a look at handy plugins you can use to display product options (variations) in a user-friendly way. I’ve used these on many websites and they’re pretty reliable. As usual, it’s just the click of a button! Continue reading How to Display WooCommerce Variations with Color / Size Buttons?
I’m pretty sure that during one of those Black Friday sales all you wanted to do was to apply a bulk discount to your WooCommerce website without having to generate a coupon code.
Let’s not forget that despite coupons are trackable and you can assess your marketing efforts with their usage statistics, requiring the user to take one additional step at checkout (entering the correct coupon code) reduces your sales conversion rate (the same applies with useless checkout fields by the way – less work to do, higher conversion rate).
In today’s post, we’ll see what are the 3 options I recommend in order to apply bulk store discounts. It pretty much depends on your product types (simple vs variable for example) and whether you want to do this via the settings or with a little bit of PHP. Continue reading WooCommerce: How to Edit Product Prices in Bulk?
Well, get ready for a 2,700+ words article: becoming a WooCommerce expert won’t take you just a couple of days.
A few months won’t be enough either.
If you want to join that very small group of advanced freelancers and agencies that exclusively work with WooCommerce clients and charge top dollar, if you want to become a WooCommerce authority and build a successful career, if you want clients to come to you as opposed to you chasing them, well – you need to digest and assimilate what I’m about to tell you.
In this (long) article I will help you understand what is advanced WooCommerce, and then break this down into 5 simple steps.
Five makes-a-lot-of-sense steps you should follow in order to complete your journey.
So, want to become a WooCommerce ninja? A WooCommerce wrangler? A WooCommerce guru?
Well, despite I dislike all those ninja-like “terms”, let me tell you a thing or two. Then, join me in the comments and let’s keep the conversation going. Continue reading How To Become an Advanced WooCommerce Developer?
Believe it or not, the answer to this very frequent question is inside the WooCommerce settings… so don’t worry too much about coding if you’re not a developer!
From the WooCommerce shipping rates, you can select “Free Shipping” as a method but that would apply to ALL products – so how do you override the shipping settings and allow a single product to have free shipping? Continue reading WooCommerce: How to Assign Free Shipping to a Single Product?
Sometimes your prospective web design clients need a little extra convincing.
Well, I have used the “NYT trick” quite a few times (don’t tell me you haven’t done that at least once)… which goes like this:
“If the New York Times is using WordPress there must be a reason or two, no?” *facepalm*
So, the same applies to WooCommerce. Is WooCommerce scalable? Is WooCommerce just for small businesses? Is WooCommerce hard to maintain? Or is it that lots of great websites (28% of them apparently) are powered by WooCommerce, including big ones? Continue reading What Are the Top Websites Powered by WooCommerce?
Ah, if only there were a “simple” WooCommerce project! We would all use the same plugins, copy and paste the same content and the world would be all the same 🙂
So, let’s be clear about this question. There is no must-use plugins list for WooCommerce, as each website is custom and therefore needs different functionalities.
Having said that, many WooCommerce developers use a few identical plugins on almost every project, and this post contains an answer to that. Continue reading What Are the Must-Use Plugins for a WooCommerce Project?
Great question, isn’t it?
How do you make sure your shipping, taxes and currency settings are working properly when they depend on geolocation and you can only test from a single world location?
WooCommerce uses a free geolocation service called MaxMind. By default this is active via the settings but can be disabled. The set of functions (or class) that WooCommerce uses is in the /includes folder, and it’s called Class WC_Geolocation.
Continue reading WooCommerce: How to Test Geolocation?
There are many ways to customize functionalities (via PHP) on your WordPress/WooCommerce website – and many developers totally underestimate the pros and cons of each different method. So, today I want to remind you what is the ONLY way you should be customizing WordPress from now on. Continue reading Should I use WP Editor, FTP or “Code Snippets” to Customize PHP?
One of the most frequently asked questions by a mile, the exact upper limit of product handling by WooCommerce is always a major worry. Continue reading How Many Products Can WooCommerce Handle?