Maybe you run a busy WooCommerce store from your warehouse. Alternatively, you have a spare TV screen in the office and don’t know what to do with it. Even better, you’ve been asked to show orders in real time, as they come in. Possibly, you’ve looked for a way to show data and statistics in real time without refreshing your Google Analytics dashboard or the WooCommerce Reports section.
What we’re talking about here is specifically finding a way to show your WooCommerce real-time orders, custom stats dashboards and custom graphs on a TV screen.
And today this is possible thanks to a new feature released by Bryce Adams, founder and developer of Metorik (of which I’m an active customer as you can see from the screenshots).
I had the pleasure to speak at WordCamp Milano 2018, and I had a blast! I believe the topic was pretty interesting, so you all deserve a long post recap with actionable tips and screenshots to understand basic WooCommerce SEO (video of the presentation will be available soon).
The following WooCommerce Search Engine Optimization tips are mostly non technical, and are aimed at WordPress and WooCommerce users who never heard of “schema”, “long tail”, “301” and “hreflang” (although if you did, please have a read anyway, make sure to post a comment and contribute to this post with your expertise).
The thing is – SEO is never going to die. Besides, Google & co. constantly improve their website ranking algorithms. This means what you learned 5 years ago in regard to SEO might not work today, and what you learn today might not work in 2 years time… you get the point.
In this blog post, we will analyze and study 27 evergreen SEO factors for WooCommerce websites. These should be applied (or not applied, as there are many “not to do” tips as well) to your ecommerce website at all costs if you believe you deserve better ranking (who doesn’t?). And as they’re evergreen, they’re likely not to go away for a few years at least 🙂
A WooCommerce email notifications pops up – yet another new order, money, revenue, happiness. However, hold on a second – money is not technically in your bank account until you’re forced to give a refund. Even worse, until you realize not only you had to give a refund, but also getting the item back costs you a fortune. And who knows how many times this is going to happen, mostly when you ship physical products.
Fortunately, there are ways in WooCommerce to blacklist customers, deny purchasing from specific countries, block certain IP addresses and do whatever you can to save money.
In the era of Amazon and online shopping we constantly hear of scams and frauds, so this is definitely a topic that shouldn’t be underestimated. A small plugin investment or a few lines of code could actually make a big difference.
Besides, choosing the correct online payment methods (which should give you some sort of anti-fraud out of the box) and avoiding offline payments (bank transfer, cash on delivery, check) are important measures you should already have in place.
So, moving beyond the actual online payments, there is something else we could do to stop scammers placing an order (yes, even before paying or trying to pay). Prevention is better (and more affordable) than cure, right?
AOV a.k.a. Average Order Value is one of the most important ecommerce metrics. It describes the average order total in a given period of time. If this year your WooCommerce website converted 150 orders and made $30,000 in revenue, your AOV for this year is $30,000/150 = $200 (i.e. on average, you can expect each order to be $200).
If you don’t know what your WooCommerce store AOV is, immediately go to WordPress Dashboard > WooCommerce > Reports > Orders > Sales by Date > Year and divide “net sales in this period” by the number of “orders placed”. But be careful – those reports are sometimes not correct (I know WooCommerce is working on this at the moment). Mine is giving me AOV = €2… and I know that’s not right.
A client purchased a premium “WooCommerce-ready” WordPress theme on Themeforest. Unfortunately, this theme comes with a /woocommerce folder, which means theme developers completely override WooCommerce template files by copying them to the folder, and customizing each of them by hand to match their design and functionality needs.
As you know from my “How To Become an Advanced WooCommerce Developer?” article, however, themes should NOT come with a /woocommerce folder – instead they should use “hooks” (actions and filters) to amend default WooCommerce plugin layouts and behavior. This is a huge problem for best seller themes and their legacy coding – and also a reason most themes break when you update WooCommerce…
This is a guest post by Matthew Abdalah of Rumbleship – if you like the article, make sure to thank him in the comments!
Customers live in a world of digital distractions and the last place you want your customers to be distracted is during checkout.
Consumer ecommerce (B2C, business-to-consumer) has taught the B2B (business-to-business) world a lot about what a distraction-free, conversion-friendly checkout looks like: we should reference these lessons for best practices.
Due to its ubiquity, your wholesale buyers are conditioned to expect a comparable level of service to what they experience on B2C websites such as Amazon and eBay.
Tactics like 30-day terms, free shipping and bulk discounts are some of the techniques referenced in this article but we’ve compiled a few extra ones.
This is a guest post by Suman Das of Radix – if you like the article, make sure to thank him in the comments!
Now that you’re planning to sell online, you need to create your own brand. And while WooCommerce can help you develop a slick ecommerce website, building a great brand starts with picking a great domain name.
When it comes to effective brand building and harboring customer trust, your domain name plays a crucial role. It’s the first touchpoint for your customers and helps them get an understanding of what awaits them on your website. Paid marketing campaigns and special offers can help you convert traffic quickly, but to thrive in the long run it’s essential that you build an outstanding BRAND.
Your WooCommerce website is a virtual storefront, so why not use a brand new and very relevant .STORE domain name instead of a .COM? It’s a smart way to highlight the fact that you sell something on your website… without having to explain it through your brand name.
So, here are some reasons you should consider registering a .STORE domain for your WooCommerce website.
1. Strong, Memorable Brand Name
Selecting a .STORE domain can boost your brand awareness. As a domain extension that has been crafted specifically for retail and ecommerce, .STORE clearly implies what you do and what your customers can expect on your website.
Several small businesses such as Wonder.Store, Kono.Store, TopCoat.Store use .STORE to denote their presence on the internet – while making the most of a short, memorable, relevant and intuitive brand name.
Besides, when it comes to website goals, you can use .STORE to demarcate your online storefront from your business website. For example, Emirates uses Emirates.Store for its merchandise sales, while its corporation website – which has clearly a different audience in mind – is Emirates.com
2. Offline Marketing Campaigns
A .STORE domain is an effective way for you to transcend your offline marketing efforts and conjoin it with your online presence.
How does this work? If you run an ad in the local newspaper, radio or TV channel a short, memorable .STORE domain name might help you immensely.
For example, PoloShirts.Store might be an intuitive domain name which can be either used to send users to your standalone website, that sells polo shirts, or even to redirect traffic to your “Polo Shirts” product category page. This is a smarter option instead of using a long and awkward URL such as www.poloshirtsstore.com/casual-wear/shirts/polo-shirts/.
Search Engine Optimization is the backbone of organic marketing and it heavily depends on the quality and number of backlinks your website has. High quality backlinks for your website are pivotal to improve your organic search rank and for this to work, the ‘anchor text’ is crucial.
For example, if your WooCommerce store is called “Lifeandstyle.store” and you repeatedly get backlinks from credible websites with anchor text “Life and Style Store” and “Lifestyle Store” instead of just “Lifestyle”, your backlink game can strengthen.
The more backlinks you get this way, the better it is for your organic search ranking. Want to know more about how new domains impact SEO? You can check out this comprehensive white paper created by Radix, the third largest new domain registry in the world.
4. Credibility and Trust
If you are just starting out, building customers’ trust should be at the forefront of your marketing agenda. Having a domain name that is simple and unique for your WooCommerce store can lend legitimacy and credibility to your business, be it for customers, partners or suppliers.
Selecting a short and brandable name on .STORE, coupled with a professional .STORE email address can do wonders for your business. If you were to come across an ecommerce website that used an awkward URL and a Gmail address, a customer might think twice before purchasing.
To make things easier for their customers and partners, enhance credibility and trust and increase their brand awareness, Nebraska-based “The Stately Shirt Company” changed their domain name from Thestatelyshirtcompany.com to Stately.Store.
To sum things up, a .STORE domain extension can help you build a better online brand, make your offline marketing more effective, gain more organic traffic and build trust in your target audience.
You can now get your own .STORE domain name at just $4.99 for the first year. Use coupon STORE499 at Get.store
This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!
Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.
Have you ever wondered how these internet giants have captured and retained customers?
Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.
This is a guest post by Saket Paliwal of Wisdmlabs – if you like the article, make sure to thank him in the comments!
Quality leads are tough to capture in any business. If you think getting traffic is the hardest part, converting it into sales is a whole other challenge. It’s difficult to identify why a lead might not make a purchase – they might not find what they’re looking for, your product might be too expensive or certain items could be out of stock – you’d never know the exact reason until you hear it from the customers themselves.
In a retail store, here’s where a salesperson would come into the picture. If a customer had a question, they’d just walk up to the salesperson and ask their questions.
If your WooCommerce store has many products, online customers might get easily lost. There might be way too many pages to visit (“product pagination”) before finding the product they’re looking for. Needless to say, this is a huge loss for your business. Possibly, they’ll never come back.
If you shop on popular ecommerce websites such as Amazon and eBay, you know they carry a billion products each or so. Thankfully, on top of the very useful search bar, these websites provide “product filters” in the sidebar. You can refine by price, reviews, tag, category and so on; the website won’t “refresh” but instead it will return the filtered results immediately on that same page.
These are called “Ajax Product Filters” (Ajax is a set of applications that run in the background without forcing a website page refresh). And as Amazon and eBay just proved to you, these filters are absolutely a must if you have 100+ WooCommerce products.
Luckily, there are plugins for that. And they’re either free or quite cheap when you compare this small cost to your potential Return On the Investment (ROI).
Besides, if you have lots of products you also already have several WooCommerce product categories, product tags, product attributes, product custom fields, prices, stock statuses. This means that implementing Ajax Product Filters in your WooCommerce store might be a matter of 10 minutes: activate the plugin, choose the filter criteria and your users will automatically see a smooth filter widget in the sidebar!
So, what are the best “WooCommerce Ajax Product Filter” plugins?
This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!
If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.
While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:
optimized user experience
purchase without logging in
better user engagement
However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.
Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.
This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!
I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.
I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.
But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.
So what should be taken into account when you do keyword research?
Your website’s authority, number of pages, quality of content, etc.
Your goals and objectives – branding, exposure, traffic, leads, sales
Your budget, resources, and deadlines
Your industry and competitive landscape
I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.
We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.
You would know by now ecommerce customers buy products for different reasons. Your store products might be cheaper than your competitors, maybe you offer better shipping rates, possibly you restock products more quickly than anyone else – or simply you’ve got a great product people keep buying.
One way to display your product features and benefits on the Shop page is by using “product badges”, a series of display messages that are able to communicate with the user immediately.
You’re probably already familiar with the “SALE!” badge that WooCommerce gives us by default. What if you wanted to show the exact percentage amount of that offer?
You’re also aware of the “Featured” option for WooCommerce products. Yes, they show in the “Featured” product shortcode, but what if you wanted the shop to display these special products in a different way, i.e. by using a special badge?
Well, there are millions of examples on how you could improve your products page (and single product page) by making the most of product badges. Thankfully there are snippets and plugins that can help you with that.
A little investment might mean better click-through rates and therefore higher conversion rates!
Product customization has been revolutionizing ecommerce in the last 5 years. And WooCommerce store owners, if possible, should look into offering additional product options, add-ons, personalizations, custom text and whatever can make a mass product unique to each single customer.
You can now pick your shoe colors, engrave a message on jewelry, upload your own graphics on t-shirts, pick your own ingredients, select custom materials and so on. Correct, some very smart marketer found out a way to sell the same exact product to a bunch of very different, demanding people and make them all 100% happy – while also increasing average order value (AOV), margins, profits, return business and decreasing returns, bad feedback and churn rate.
Most of us rely on WooCommerce product variations to sell the same product in different “sizes” or “colors”… but this has got nothing to do with product “add-ons”. With a product add-ons plugin, you can sell additional options and personalizations on top of the existing product attributes.
Good news is there are free and premium plugins that can help you implement product options, customization and add-ons… and eventually increase your profit.
One of the most common WooCommerce questions is: can I use WooCommerce to build a catalog of products (without add to cart, price… basically a product gallery)? Using WooCommerce for this case scenario is indeed very helpful – you can make the most of all the inbuilt features such as single product gallery and carousel, image zoom, product description tabs, attributes, categories, tags and related products. Basically a much better version than a standard image gallery.
Another question might be: can I disable the WooCommerce add to cart / cart / checkout functionality until the time I am able to sell my products? This is another common scenario that many WooCommerce store owners require.
Besides, certain products in your WooCommerce website might be for sale and others might not. In this case, you’d want to disable the add to cart functionality from specific categories or products.
Finally, you might want to restrict the cart / checkout functions to logged in, registered users only. This is if you run a wholesale business for example, and wish to hide your prices to the public.
Either way, when the “Add to Cart” button gets hidden, a contact form might be required – this is what I call a “Product Inquiry” form.
There is no doubt – one of the fastest, most affordable and easiest ways to increase your WooCommerce sales is to “hire your own customers”.
You’ve probably heard of affiliate commissions, referral programs, influencer marketing, brand ambassadors and so on. Online brands are doing all they can to promote this strategy and tap into their fans’ communities.
As a WooCommerce store owner, no matter whether you sell digital or physical products, you should definitely give an affiliate program a go. Besides, what if I told you enabling such a complex system was actually super easy?
With a simple plugin you can immediately add an affiliate marketing program to your WooCommerce website, give registered affiliates their own dashboard with statistics and revenue, pay them via PayPal or Stripe either manually, immediately or monthly and basically do absolutely no coding or complex set up.
Decide your referral commission (e.g. $10 per product, or 15% per order), install the affiliate plugin, contact all your existing customers, subscribers, fans, followers and see your sales grow.
For such a little investment, your returns might be reasonable enough and there is really nothing stopping you from implementing this today.
In this article, we’ll take a look at some of the most reliable WooCommerce Affiliate plugins. They all do the trick, so it’s up to you to make that final choice.
Ok, we all know that the EU General Data Protection Regulation (GDPR) will come into force on the 25th May 2018.
So the main question is: what changes do we need to make on our WooCommerce website to become compliant? And another important query might be: how does GDPR affect non-European WooCommerce websites?
In this article, I will tell you EXACTLY what you need to do. There are a million articles and plugins on WordPress GDPR compliance, but there is no “ultimate” blog that tells you what you should be doing.
Many blogs I’ve read and WordCamp events I’ve attended didn’t really give me the answers I needed. I don’t particularly care about GDPR itself, I just want to know what I need to do on my WooCommerce website.
So, let’s see what changes you’re required to make.
If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.
Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.
Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.
Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.
Customizing the WooCommerce “My Account” page is one of the most requested features by designers and developers.
The “My Account” page of an ecommerce website is absolutely vital to the smooth running of its operations, should be well designed in order to allow users to fully make the most of account management and – of course – can be customized in order to convert more sales and or entice for return business.
The “My Account” page is an actual WordPress page (you can find it under “Pages”) which contains a WooCommerce shortcode. Such shortcode outputs the default yet complex account management tabs and their unique content.
In order to customize the look, feel, layout, content and design of the “My Account” page (and all its subpages of course, such as the “Address” page), you have two different choices. If you’re familiar with PHP customization, almost anything can be achieved with simple snippets: add a custom tab, remove a tab, change the content of a tab, sort tabs, and so on. We’ve seen this already on Business Bloomer but I’ll link to a few articles and tutorials below as a reminder.