WooCommerce: 4 Reasons You Should Use a .STORE Domain

This is a guest post by Suman Das of Radix – if you like the article, make sure to thank him in the comments!

Now that you’re planning to sell online, you need to create your own brand. And while WooCommerce can help you develop a slick ecommerce website, building a great brand starts with picking a great domain name.

When it comes to effective brand building and harboring customer trust, your domain name plays a crucial role. It’s the first touchpoint for your customers and helps them get an understanding of what awaits them on your website. Paid marketing campaigns and special offers can help you convert traffic quickly, but to thrive in the long run it’s essential that you build an outstanding BRAND.

Your WooCommerce website is a virtual storefront, so why not use a brand new and very relevant .STORE domain name instead of a .COM? It’s a smart way to highlight the fact that you sell something on your website… without having to explain it through your brand name.

So, here are some reasons you should consider registering a .STORE domain for your WooCommerce website.

1. Strong, Memorable Brand Name

Selecting a .STORE domain can boost your brand awareness. As a domain extension that has been crafted specifically for retail and ecommerce, .STORE clearly implies what you do and what your customers can expect on your website.

Several small businesses such as Wonder.Store, Kono.Store, TopCoat.Store use .STORE to denote their presence on the internet – while making the most of a short, memorable, relevant and intuitive brand name.

Besides, when it comes to website goals, you can use .STORE to demarcate your online storefront from your business website. For example, Emirates uses Emirates.Store for its merchandise sales, while its corporation website – which has clearly a different audience in mind – is Emirates.com

2. Offline Marketing Campaigns

A .STORE domain is an effective way for you to transcend your offline marketing efforts and conjoin it with your online presence.

How does this work? If you run an ad in the local newspaper, radio or TV channel a short, memorable .STORE domain name might help you immensely.

For example, PoloShirts.Store might be an intuitive domain name which can be either used to send users to your standalone website, that sells polo shirts, or even to redirect traffic to your “Polo Shirts” product category page. This is a smarter option instead of using a long and awkward URL such as www.poloshirtsstore.com/casual-wear/shirts/polo-shirts/.

3. SEO

Search Engine Optimization is the backbone of organic marketing and it heavily depends on the quality and number of backlinks your website has. High quality backlinks for your website are pivotal to improve your organic search rank and for this to work, the ‘anchor text’ is crucial.

For example, if your WooCommerce store is called “Lifeandstyle.store” and you repeatedly get backlinks from credible websites with anchor text “Life and Style Store” and “Lifestyle Store” instead of just “Lifestyle”, your backlink game can strengthen.

The more backlinks you get this way, the better it is for your organic search ranking. Want to know more about how new domains impact SEO? You can check out this comprehensive white paper created by Radix, the third largest new domain registry in the world.

4. Credibility and Trust

If you are just starting out, building customers’ trust should be at the forefront of your marketing agenda. Having a domain name that is simple and unique for your WooCommerce store can lend legitimacy and credibility to your business, be it for customers, partners or suppliers.

Selecting a short and brandable name on .STORE, coupled with a professional .STORE email address can do wonders for your business. If you were to come across an ecommerce website that used an awkward URL and a Gmail address, a customer might think twice before purchasing.

To make things easier for their customers and partners, enhance credibility and trust and increase their brand awareness, Nebraska-based “The Stately Shirt Company” changed their domain name from Thestatelyshirtcompany.com to Stately.Store.

Conclusion

To sum things up, a .STORE domain extension can help you build a better online brand, make your offline marketing more effective, gain more organic traffic and build trust in your target audience.

You can now get your own .STORE domain name at just $4.99 for the first year. Use coupon STORE499 at Get.store

How to Keep Your WooCommerce Customers Loyal?

This is a guest post by Michael Lazar of ReadyCloud – if you like the article, make sure to thank him in the comments!

Customers are the backbone of any ecommerce store, but loyal customers are the shining stars. They cost less to retain, and they are easier to sell to – not to mention that they’ll do some of your marketing for you via social media.

The biggest names in ecommerce right now are thriving because of their loyal customers. Amazon Prime, for example, has over 100 million subscribers, and Zappos does 75% of their business with repeat customers.

Have you ever wondered how these internet giants have captured and retained customers?

Surprisingly, their tactics are not as expensive and time-consuming as you might think. Even as a small WooCommerce e-tailer, you can provide a shopping experience that will keep your customers coming back.

And here are five ways to make it happen. Continue reading How to Keep Your WooCommerce Customers Loyal?

WooCommerce: Exclude Hidden Products from Mini-Cart Counter

When you add a hidden product to Cart, either manually or programmatically, this will be displayed in the Cart, Checkout and Order details pages (I’m not sure why a hidden product behaves like that… but thankfully you can hide hidden products from the Cart/Checkout/Order page with this snippet).

Problem is, even if you hide hidden products from the Cart page, the “Mini-Cart” product counter icon or text (it depends on your theme) will still count them as products (see the screenshot below). So the question is: in conjunction with the snippet aforementioned, how do I exclude hidden products from being counted in the “menu cart” (also called Mini-Cart Widget)? Continue reading WooCommerce: Exclude Hidden Products from Mini-Cart Counter

WooCommerce + Storefront: Hide “Home” Title @ Homepage

Storefront theme adds a “Home” H1 title to the homepage by default, no matter if you use the “Default” or the “Homepage” static page template.

Of course, you could do it via CSS, with a simple “display:none”. Even better, you could completely avoid loading the “Home” title by using PHP (SEOs out there: better not to load an H1 than hiding it via CSS, right?).

So, how do they do it (I mean how to hide the Storefront “Home” title)? Here’s the quick fix! Continue reading WooCommerce + Storefront: Hide “Home” Title @ Homepage

WooCommerce + Jetpack: Exclude Image From “Lazy Load”

If you don’t use an “Image Lazy Load” plugin, it’s time you install one. And if you happen to pick Jetpack’s free Lazy Load module, you probably did the right thing.

However, since I installed Jetpack Lazy Load, I noticed a little “jump” in my Storefront theme header section, where in fact there is an image – my Business Bloomer logo. The same might apply to any WooCommerce image: a category thumbnail, a single product featured image, a cart icon in the header, a homepage hero image, and so on.

Thankfully Jetpack has a useful “filter” you can tap into in order to exclude image classes from lazy loading (yes, I found this out today, it’s not that I know everything!). So, here’s the fix. Enjoy 🙂 Continue reading WooCommerce + Jetpack: Exclude Image From “Lazy Load”

WooCommerce: Show In Stock Products First @ Shop

We’ve already seen how to add a custom “Product Sorting” option to the “Default Sorting” dropdown in the Shop page.

The task I was presented with, however, was to display items based on a custom “meta key”. Now, if you have no idea what a “meta key” is, don’t worry too much. For example, “stock status” is one of these keys, and therefore you can sort products by that.

Anyway, let’s abandon the Japanese for now (hey, unless you speak Japanese!) and get into the coding – as usual, simply copy/paste this little plugin in your functions.php and you’ll get the wanted result 🙂 Continue reading WooCommerce: Show In Stock Products First @ Shop

WooCommerce Request a Quote: Why Choose “Product Enquiry Pro”?

This is a guest post by Saket Paliwal of Wisdmlabs – if you like the article, make sure to thank him in the comments!

Quality leads are tough to capture in any business. If you think getting traffic is the hardest part, converting it into sales is a whole other challenge. It’s difficult to identify why a lead might not make a purchase – they might not find what they’re looking for, your product might be too expensive or certain items could be out of stock – you’d never know the exact reason until you hear it from the customers themselves.

In a retail store, here’s where a salesperson would come into the picture. If a customer had a question, they’d just walk up to the salesperson and ask their questions.

On a WooCommerce website, however, you have to make use of contact forms or live chat to “talk” to prospective customers like an in-store salesperson would. These pre-sale questions are barriers to sales. You need to make sure every customer query is resolved if you wish to increase the chances of a purchase. Continue reading WooCommerce Request a Quote: Why Choose “Product Enquiry Pro”?

WooCommerce: Add Checkout Fees Based on Radio Button Choice (Ajax)

This is a great WooCommerce snippet (or plugin, if you wish to call it like that) for those who want to provide another layer of checkout fees. For example, you might need to display custom checkout radio buttons to pick packaging types, gift wrapping, specific services and whatever can increase your AOV (Average Order Value). Radio button selection must work with “Ajax” – which means as soon as the radio button is chosen, checkout must refresh in order to display the updated fees and totals.

Something similar (and also more complex, such as offering store products) is achieved by the WooCommerce Checkout Add-Ons Plugin sold on the official WooCommerce.com marketplace. But in this article, we take a look at custom coding – either way you’ve got something to play with! Continue reading WooCommerce: Add Checkout Fees Based on Radio Button Choice (Ajax)

10 Best Fashion & Clothing WooCommerce Themes

Maybe this is the right time to update your clothing WooCommerce store and give a more professional look to your fashion business…

Maybe you also want to build custom pages without getting into coding, as default WooCommerce is too “boring”…

Still think your online project requires a fresh hand?

Well, if that’s the case, feel free to keep reading and view my favorite 15 WooCommerce clothing themes. Continue reading 10 Best Fashion & Clothing WooCommerce Themes

WooCommerce: Show Custom Short Description When Empty

The WooCommerce product short description is that piece of content that appears on the right hand side of the featured image above the add to cart button. This is, of course, unless you forgot to enter the short description under Product > Edit Product!

But in case you forgot to enter it, or alternatively want to display a global short description, here’s a quick PHP snippet for you. Enjoy! Continue reading WooCommerce: Show Custom Short Description When Empty

WooCommerce: Add Column to Orders Table @ WP Dashboard

The WooCommerce Orders Table, which can be found under WP Dashboard > WooCommerce > Orders, provides us with 7 default columns: Order – Date – Status – Billing – Ship to – Total – Actions. This is used by shop managers to have an overview of all orders, before eventually clicking on a specific one.

So the question is: how can we display additional columns to that same orders table, so that we can immediately visualize an order custom field, a specific product contained in the order, or anything order-related that can be “calculated” once we have access to the $order variable? Continue reading WooCommerce: Add Column to Orders Table @ WP Dashboard

WooCommerce: Hide Checkout Billing Fields if Virtual Product @ Cart

If you sell downloadable/virtual products and need to simplify your WooCommerce checkout when such product type is in the Cart, you’ve come to the right place!

Here’s a simple snippet to check if there are only “virtual” products in the Cart and if yes, all the billing fields and order notes are hidden (but name and email address). Go test this on your development environment and let me know if this works! Continue reading WooCommerce: Hide Checkout Billing Fields if Virtual Product @ Cart

WooCommerce: Display Custom Filters @ WP Dashboard > Products

If you go to WordPress Dashboard > Products you will find default product admin filters such as “Select a category”, “Filter by product type”, “Filter by stock status”. What if you want to add more custom filters to let your shop managers find products easily?

For example, you could add “Filter by product tag” (“product tags” are one of the two default WooCommerce “taxonomies” together with “product categories”). Or, if you use custom taxonomies such as product brands, you could add a “Filter by product brand” dropdown.

Thankfully this is super easy – and here comes the proof 🙂 Continue reading WooCommerce: Display Custom Filters @ WP Dashboard > Products

How to Enable WooCommerce Product Filters (i.e. “Ajax Filters”)?

If your WooCommerce store has many products, online customers might get easily lost. There might be way too many pages to visit (“product pagination”) before finding the product they’re looking for. Needless to say, this is a huge loss for your business. Possibly, they’ll never come back.

If you shop on popular ecommerce websites such as Amazon and eBay, you know they carry a billion products each or so. Thankfully, on top of the very useful search bar, these websites provide “product filters” in the sidebar. You can refine by price, reviews, tag, category and so on; the website won’t “refresh” but instead it will return the filtered results immediately on that same page.

These are called “Ajax Product Filters” (Ajax is a set of applications that run in the background without forcing a website page refresh). And as Amazon and eBay just proved to you, these filters are absolutely a must if you have 100+ WooCommerce products.

Luckily, there are plugins for that. And they’re either free or quite cheap when you compare this small cost to your potential Return On the Investment (ROI).

Besides, if you have lots of products you also already have several WooCommerce product categories, product tags, product attributes, product custom fields, prices, stock statuses. This means that implementing Ajax Product Filters in your WooCommerce store might be a matter of 10 minutes: activate the plugin, choose the filter criteria and your users will automatically see a smooth filter widget in the sidebar!

So, what are the best “WooCommerce Ajax Product Filter” plugins? Continue reading How to Enable WooCommerce Product Filters (i.e. “Ajax Filters”)?

WooCommerce: Set Custom Order Status for New Orders

All WooCommerce orders go to either “processing”, “completed”, “on-hold” and other default order statuses based on the payment method and product type.

Sometimes these statuses are not enough. For example, you might need to mark certain orders in a different way for tracking, filtering, exporting purposes. Or you might want to disable default emails by bypassing the default order status changes.

Either way, setting a custom order status automatically once the order is processed is quite easy. And today we’ll see which PHP snippets you need in order to make this work! Continue reading WooCommerce: Set Custom Order Status for New Orders

How to Create a WooCommerce iOS / Android App?

This is a guest post by Saleeh K. of Appmaker – if you like the article, make sure to thank him in the comments!

If you own a WooCommerce website, this is the best time to creating an app for your existing and potential customers. According to statista, Google Play store had 3.8M applications and Apple store carried about 2 million apps in Q1 2018. The total app download number was 178+ billion and the same study revealed that this figure will grow to 258 billion by 2022.

While making sure your website is 100% responsive and looks great on mobile phones and small devices, a WooCommerce app can allow your customers to benefit from:

  • faster access
  • personalized content
  • optimized user experience
  • push notifications
  • purchase without logging in
  • better user engagement

However, the major issue faced while getting an app done is definitely its development cost. Right now, hiring a development agency to develop a simple app can cost you USD $5,000-10,000. Apps are not cheap.

Besides, the number of app development agencies is constantly increasing (given the potential earnings and the growing market demand) – and unfortunately the chances you might run into a not-so-professional team of developers are also getting bigger.

Well, have you ever thought of creating an app without worrying about anything (including its price)? The great news is that you can now create a WooCommerce app without any coding skills. And this is exactly what we’ll see in this tutorial. Continue reading How to Create a WooCommerce iOS / Android App?

How To Do Keyword Research For A WooCommerce Site?

This is a guest post by Helga Moreno of Ahrefs – if you like the article, make sure to thank her in the comments!

I’m sure all of you know that keyword research is one of the most important SEO activities that is closely related to your WooCommerce website marketing success.

I also have no doubt that you have already studied a heap of articles that include step-by-step instructions on doing expert keyword research aimed at ranking high for thousands of targeted search terms and seriously improving your traffic from Google.

But there is a strange thing about it. Every article gives a bit different instructions. I don’t argue the competence of their authors. The reason for such kind of discrepancy is hidden in the fact that there is no universal approach to doing keyword research.

So what should be taken into account when you do keyword research?

  • Your website’s authority, number of pages, quality of content, etc.
  • Your goals and objectives – branding, exposure, traffic, leads, sales
  • Your budget, resources, and deadlines
  • Your industry and competitive landscape

I guess now you understand the reason why it was so hard to follow the steps of the guides you stumbled upon before.

We will take a different route. I mean I will give you a kind of keyword research framework that you will easily adapt to the goals of your WooCommerce install.

You’ll see that the tactics and methods described below will utterly improve your traffic coming from Google. Continue reading How To Do Keyword Research For A WooCommerce Site?

How to Improve the Speed of my WooCommerce Store?

This is a guest post by Simon Tomkins of CommerceGurus – if you like the article, make sure to thank him in the comments!

The speed of your WooCommerce store is incredibly important when it comes to converting visitors into customers. Research has shown that even a one second delay can result in 7% of lost orders.

If your WooCommerce site is making $1,000 per day, that one second delay in load time could potentially cost you $25,000 in annual lost sales – not small change! If you are the lucky owner of Amazon, a one second delay in 2017 could have meant a $178 billions * 0,07 = $12.5 billions loss in net revenue…

Once again, a slow WooCommerce website is costing you money.

I spent a great deal of time researching website speed and performance optimization before creating our Shoptimizer WooCommerce theme. Some of the statistics are staggering:

  • 73% of mobile users have abandoned a site due to it taking too long
  • 47% of people expect a site to load in 2 seconds or less
  • 79% of people who encounter a performance issue won’t return again to buy

So, a slow WooCommerce site means unhappy visitors and the loss of potential revenue to competitors.

And today we’ll briefly see what you can do to speed up your WooCommerce website – these are proven performance optimization tricks that can have an immediate impact on your sales conversion rate 🙂 Continue reading How to Improve the Speed of my WooCommerce Store?

15 Best Food & Restaurant WooCommerce Themes

The most efficient way to turn your restaurant / food business into a money-making machine is to cater to your customer’s needs better than you do now. Supposing you have a modern interior design, tasty food, friendly atmosphere, professional personnel, etc… what else can you do for your business?

You need a bombastic online presence. You need to – maybe – rebuild your restaurant website. Thankfully, if you don’t know much about web design, it’s not a big deal. No need to do anything from scratch nowadays (we entrepreneurs value our time and effort, right?).

If you want to enable online food ordering, sell restaurant gift cards, turn your takeaway into an optimized online booking system, or give online users the freedom to build their custom pizza, it’s time to switch to a WooCommerce theme.

By picking one of the 15 themes described in this article (oh, by the way – here’s the full list of 50+ restaurant WooCommerce themes you can pick), you can immediately take advantage of the most popular ecommerce plugin (WooCommerce) and its free or premium extensions to increase your food business sales and profitability. Continue reading 15 Best Food & Restaurant WooCommerce Themes

WooCommerce: Get Currently Selected Variation ID

We’ve seen a lot of PHP so far on Business Bloomer – WooCommerce after all is a bunch of PHP files! However, sometimes PHP is just not enough, mostly when you need to work with variable products and the “currently selected variation”.

In fact, WooCommerce uses jQuery (a JavaScript Library) to handle variations on the frontend and show conditional content (variation price, description, add to cart) based on the dropdown selection. So, to detect the current variation ID we must use JQuery as well. And here’s how! Continue reading WooCommerce: Get Currently Selected Variation ID