WooCommerce: The Importance of Personalization in Corporate Gifting

For businesses to thrive in the modern marketplace, fostering meaningful relationships is crucial. One strategy that stands out decidedly among others within the corporate communication domain is personalization, especially when it relates to gifting.

Corporate gifting with a personalized touch speaks volume about how deeply you value your associations. It’s not just about remembering their names or roles, and in fact it goes beyond that. Knowing their preferences and choosing gifts accordingly make each recipient feel genuinely valued and thereby strengthens bonds even further.

This level of meticulous attention demonstrates thoughtful professionalism, leaving a long-lasting impression on recipients’ minds.

So an endeavor as simple as personalized corporate gifting done effectively has the potential to positively impact both professional relationships and your business identity as well. Let’s look at how WooCommerce store owners can cater to this market successfully.

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WooCommerce: Anonymize All Users & Orders

Especially when you need to let other people (such as developers) log in to your WooCommerce website, you may want to protect the identity of your customers and your order details.

Of course, anonymizing your WooCommerce backend requires a complete database override – this change is 100% irreversible! Only run this code if you know what you’re doing.

The ideal workflow is the following: you give developers access to a staging/clone website version, you run this custom code to anonymize customers and orders, and have them do the changes. This is good for GDPR, CRPA and PIPEDA as well: third party people won’t see sensitive data.

One more note: I haven’t tested the code with thousands of customers and orders – feel free to leave a comment in case your (staging) website crashes. Enjoy!

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WooCommerce: How To Make Your Site Legally Compliant

Ensuring legal compliance is essential for WooCommerce businesses since it safeguards both the company and its customers.

Compliance with appropriate laws and regulations helps to avert penalties, legal disputes, and poor customer experiences – while establishing a strong reputation in the market. 

Moreover, legal compliance demonstrates professionalism and trustworthiness to your customers, fostering a trustworthy shopping environment. 

Therefore, investing the time and effort into making your WooCommerce site legally compliant is not only essential but also highly beneficial for your long-term success.

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WooCommerce: Donation / Fundraising Plugins

Are you looking for ways to raise funds for a charity event or a non-profit organization? There are a multitude number of ways to go about it.

You can host an exclusive or virtual fundraising event, run email campaigns to collect funds, or even encourage friends and families to contribute their parts to the fund. However, these ways require a lot of legwork, including finding a place to host fundraising events, inviting guests, or hiring an email strategist to run marketing campaigns – which is time-consuming and expensive. 

The solution? Collecting online donations via WordPress or WooCommerce plugins to effectively raise funds for special causes, such as charities, non-profits, or relief funds. 

This article shares the best, easy-to-use, affordable WooCommerce fundraising and donations plugins you can use. Let’s get started!

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WooCommerce: How to Send Newsletters to Your Customers

Sending emails (newsletters, broadcasts or similar) to customers is an integral part of a WooCommerce marketing strategy. Email marketing is an outstanding tool that allows you to connect with your customers, keep them informed about your products, services, or discounts, get them to return to your site, and drive new sales. 

Unlike other popular channels, like social media – emails provide a personal touch and let you reach your target consumers directly in their inboxes. Statistics suggest that while 87% of B2B marketers leverage email as a distribution channel – 79% of B2C marketers use emails to promote their new blog posts and articles. 

And one such critical email marketing solution is email newsletters. They are extremely beneficial to stay in touch and build trustworthy relationships with existing and potential customers. 

So, if you’re looking for solutions to send automated newsletters to your WooCommerce customers – you’re at the right place. But first, let’s learn more about the benefits of actually sending newsletters. 

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WooCommerce: How to Enable WooCommerce Payments

Payments on your eCommerce store are the most important touchpoint between your customers and business sales. Hence, an optimum payment solution that’s seamless, quick, and secure plays a critical role in ensuring a quality customer experience.

Over 17% of customers abandon their carts because of concerns with payment security, and 13% abandon them because the price is in a foreign currency. Thus, it’s vital to choose a payment method that accepts global currencies and ensures a secure checkout – while making the checkout process easy for your customers. 

However, from including digital wallets to third-party payment solutions and managing transactions – choosing a suitable payment solution that facilitates this process for your WooCommerce store can get challenging. This is where WooCommerce Payments comes into the picture. 

In early May 2020, WooCommerce released its new version WooCommerce 4.1, with two new features – including WooCommerce Payments, which provides a simplified way to accept and manage payments in your store. 

This article shares more about WooCommerce Payments, their pros and cons, and an easy way to enable them on your WooCommerce store. 

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WooCommerce: Enable Advanced Coupon Features

While as a WooCommerce store owner, you keep looking for ways to increase your store’s sales and revenue – the same way, your customers also consistently look for opportunities to save money when purchasing online.  

And in this situation, offering coupons and discounts acts as a win-win for your business and customers. 

Statistics suggest that 51% of U.S. buyers search for coupons online before making an online purchase, and over 80% of millennials use coupon codes when shopping online. 

Every online shopper loves a good deal. You can tap into this consumer behavior to attract buyers and increase sales through coupons on your WooCommerce store. 

So, in this article, we see the top WooCommerce coupon plugins you can use. But first, let’s learn more about the benefits of offering coupons to your customers. 

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WooCommerce: How To Set Up Buy One Get One Free (BOGO) Offers

It’s no secret that the global eCommerce market size is increasing rapidly. Only a couple of years ago, online sales amounted to 17.8% of total sales. That share is supposed to rise to 21% by the end of 2022 and further still to 24.5% by 2025.

As competition heats up, with more players entering the market, customers have more options to choose from. So, how do you thrive in this fiercely competitive atmosphere and maintain your sales growth, while ensuring customer satisfaction? 

eCommerce businesses adopt many strategies to entice customers and improve conversion rates. One such effective strategy is offering the Buy One Get One (BOGO) offer and discounts, which helps acquire new customers and turn them into repeat buyers. 

Before we explore how you can add BOGO offers to your store to offer discounts to your customers and improve sales, let’s see how exactly such an initiative helps your store’s bottom line. 

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WooCommerce: Why Use Country-Based Plugins (Germanized, Japanized, …)

What do Germany, Japan, Brazil, and the Czech Republic all have in common?

If you guessed that, in each country’s case, local WooCommerce merchants benefit from a country-specific plugin; I’m talking about Germanized for WooCommerce, Japanized for WooCommerce, Brazilian Market on WooCommerce, and WPify Woo Czech.

If you’re in one of these countries, then you should definitely check the plugin in question out.

We’ve spoken about how WooCommerce is going global in past posts and about what you need to do to internationalize your WooCommerce store.

If you’re charting an expansion to one of the aforementioned countries, then you are also in the target market. 

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WooCommerce: Add Content Under “Place Order” Button @ Checkout

Adding content to the WooCommerce Checkout page is very easy.

All you need is to identify the position where you want to show your content (by using my WooCommerce Checkout Visual Hook Guide) and then create a short PHP function that prints on screen the content you need.

In this example, we will see how to add some content below the “Place Order” button on the WooCommerce Checkout page. This could be very helpful, for example, to print your GDPR-compliant Privacy Policy message and make sure the user is aware about the use of personal data. Continue reading WooCommerce: Add Content Under “Place Order” Button @ Checkout

WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation

If your WooCommerce store already generates a few orders per month, then it’s probably the right time to step up and start analyzing your ecommerce data.

Despite the “WooCommerce > Reports” tab within the WordPress dashboard can give you sales figures, stock takes and customer lists – we all know that’s a very basic, limited functionality. It gives you CSV export but no automation. There are no filters and no segments. It’s accurate but still not enough.

Data plays a vital role on your WooCommerce website. If you can get access to a wider range of figures, reports, screens, calculations, exports, filters, integrations, then it’s very likely you can understand how to increase your profits.

Data can help you identify problems (hello, cart abandonment – biggest responsible for low conversion rates), can help you select popular products for your cross-sell and up-sell strategy, can give you a hint on how to improve the user experience and have them check out faster – as well as giving you a hand analyzing patterns, performances and customer behavior.

In this (very long) post, we’ll take a look at ways to gather ecommerce data beyond the default “Reports” section, generate email digests, print advanced reports, filter and segment orders and customers, and much more. I will be referring to the two biggest tracking software for WooCommerce: Google Analytics and Metorik. Continue reading WooCommerce Advanced Tracking: Analytics, Reports, Exports, Segmentation