WooCommerce is an awesome WordPress plugin that allows you to create a custom shop no matter what you sell. Because of its endless customization options, your shop won’t look like any other website out there.
However, when it’s time to increase your website sales and optimize your conversion rate, options, snippets and plugins can leave you feeling confused and overwhelmed.
Instead of getting stressed out and giving up, here’s a curated list of strategies and plugins that can give your WooCommerce shop a higher conversion rate.
- 1: Improve Your Product Images
- 2: Create Urgency With Sales
- 3: Don’t Let Abandoned Carts Go Unnoticed
- 4: Use Analytics to Your Advantage
- 5: Give User Generated Content Importance
- 6: Create a Memorable Video Campaign
- 7: Don’t Forget About the Power of Social Media
- Wrapping Up: Get Ready to See an Increase in Your WooCommerce Sales
1: Improve Your Product Images
Chances are you’ve done some online shopping yourself, so you know just how important product images are for sales.
The quality of your images can either convince a customer to make a purchase or move to another shop. This decision can be made in a matter of seconds, so be sure to always use the best images.
If you’re an apparel seller, using mockups is a great option, especially if you don’t have the time or money to invest in a photo shoot.
Using Placeit’s mockups will ensure you have the best quality images so that your designs always stand out. Since Placeit’s library of mockups is huge, you can find them for just about every product under the sun.
If you’re an apparel seller, you can find high-quality mockups for t-shirts, hoodies, tank tops, hats, and so much more. On top of that, there are also mockups for other print products like mugs, phone cases, PopSockets, tote bags, and books.
What’s even better is that customizing a mockup with your design couldn’t be easier:
- browse Placeit’s huge library of mockups and choose a mockup for the product you’re selling
- upload your design with a transparent background, adjust the size of the design, and play around with the placement
- choose a color for the garment or item
- hit the download button to save your image
Keep in mind that you can use the same mockup in different colors to show customers the different options you have available in your product gallery.
Finally, be sure to optimize your images! They should be high quality but not so heavy that they slow down your page loading speed. Remember to also use keywords in your image file names, titles, and alt text.
2: Create Urgency With Sales
As an online retailer, your main goal is to sell your products or services. In order to get customers to buy from you, you’ll have to meet their needs while offering them some sort of a bonus.
If you want your customers to act fast and make a purchase without thinking twice about it, having a flash sale can push them to do just that. Creating urgency can make your potential buyers act faster, meaning they won’t leave your shop and forget about the item they were interested in.
To make these sales more inviting, use a plugin like Improved Sale Badges for WooCommerce which allows you to use predesigned badges. The badges are super easy to customize and allow you to change things like the outline, color and text, so forget about writing the code yourself.
On top of that, why not advertise your sale in your storefront, on social media, and on your blog? Designing ad banners for this purpose is super easy with Placeit’s ad banner design templates. Check out the many sizes and styles so your sale can be a total success.
3: Don’t Let Abandoned Carts Go Unnoticed
Abandoned cart stats can be hard to take because only then do you realize how many sales were lost after a customer had already put something in their shopping cart or, even worse, started the checkout process.
Sometimes buyers intend on going back and finishing the purchase but forget about it altogether… don’t let this happen!
Creating an email campaign that targets those who have abandoned the cart can bring back some lost sales.
To give these shoppers a little nudge and get them to come back, use a plugin like Jilt. Not only can you send out personalized emails reminding customers to finish their purchase, but also check your abandoned cart stats.
4: Use Analytics to Your Advantage
Google Analytics is an amazing tool that all online retailers should be using. If you don’t use analytics to track your shop KPIs, you may be missing out on valuable information that could help drastically increase your sales.
There is a bit of a learning curve, but it’s definitely worth it in the end. Through analytics, you can understand what’s selling, what isn’t selling, what’s getting clicks but isn’t selling, where traffic is coming from and much more.
What’s even better is that now you can integrate WooCommerce with Google Analytics with a simple plugin. This can significantly simplify the process, making it even easier for you to see what’s going on in your shop.
5: Give User Generated Content Importance
Buyers are always looking for some way to ensure that their purchase will be a good one, especially when it comes to online shopping. Because of this, user-generated content is a must in your shop.
Allowing verified customers to leave reviews and purchase images can help potential buyers feel more at ease when deciding whether or not to buy something.
Since they know they can trust the opinion of an unbiased customer, this will be much more convincing than your description and images.
Check out Ultimate Reviews which allows customers to post personal reviews on the products in your shop. This plugin has some customization options which are great for ensuring the design matches your shop’s established aesthetic.
(Image Source: https://wordpress.org/plugins/ultimate-reviews/)
6: Create a Memorable Video Campaign
It’s a pretty well-known fact that video is more engaging than text and even images.
Because of this, your shop could benefit from a series of videos: from social media (highlight some of your best products) to offers and sales videos (e.g. an ongoing sale), generating video content can pull more people to your shop.
If you’ve considered going the video route but your skills don’t allow you to create the content you want and you can’t afford to hire a video maker, there are easier and more cost-effective ways.
For example, you can create all the videos you want using a simple video tool like Placeit video templates.
From text animations to Instagram story videos and product demos, your followers will be impressed. You can also make customer testimonial videos so that potential buyers feel more at ease when making a purchase.
If you’re ready to make a video:
- head over to Placeit’s expansive library of video templates and select the one you like
- upload a background image, customize the text, and choose a transition animation
- add in as many slides as you need and customize each slide the same way
- on your final slide, don’t forget to upload your logo so that customers are able to identify your brand
- choose an audio track for your video from the library of royalty free tracks
Just like that, you can have a new video to promote your WooCommerce shop.
7: Don’t Forget About the Power of Social Media
You’re probably tired of hearing this, but social media is a powerful tool that should be part of your arsenal.
There are tons of stats that show that people are more likely to buy a product from your online shop if they see something on their social media accounts.
Being able to read reviews, see your interaction with shoppers, and get a better feel for your brand make it a lot easier to commit to making a purchase.
If you get a lot of visitors to your brand’s Facebook page, take advantage and add your WooCommerce items to your Facebook shop profile section.
StoreYa Shop to Facebook allows you to quickly and easily import your items to your Facebook profile, making it even easier for buyers to make a purchase.
While they’re there, impress them with some amazing posts. Check out Placeit’s social media templates to create eye-catching and fun posts that match your brand’s aesthetic.
Give your social profiles the professional edge they need to attract serious customers and increase your sales.
Wrapping Up: Get Ready to See an Increase in Your WooCommerce Sales
Whether you’re just considering opening a shop or you want to increase your sales, arming yourself with the right tools and plugins can make a huge difference.
This is only a small sampling of all the WooCommerce plugins and tools you can use to take your shop to the next level – if you want to contribute and help others feel free to share what’s worked for you so far!
